Malls have a long track record of offering a place for shopping and socialising. Containing luxury brands, restaurants , cafes, playgrounds, education centres and movie theatres, malls have become neighbourhoods of their own. They draw on the power to have a diversified environment to appeal to a variety of different audiences, and more and more... Continue Reading →
Although the world is attempting to return to a sort of normality, it is obvious that certain aspects might have irrevocably changed. The business world is no exception, so what's the new standard for business? The Covid pandemic is one of only a few times in history, before and after. When all can be set... Continue Reading →
The ongoing Covid-19 crisis has profoundly impacted many facets of our lives. The way we shop is no exception. Yet what does the pandemic ‘s effect on physical retail futures mean? With local laws curtailing our movements at the height of the crisis (and trapping us in our homes in many countries), the way we... Continue Reading →
Location-based marketing is a rapidly growing marketing strategy, located right in the middle of the advertisement ecosystem. In most but not all sectors this advanced marketing approach is a perfect fit. Here's what makes location-based marketing successful and a few pitfalls you'll need to avoid. Marketing based on location: Wherever it operates. Brands with physical locations are the best fit for location-based marketing, which is evident but worth repeating at all times. Such types of businesses are best suited for geotargeting... Continue Reading →
One of the interesting thing that I found on the web was that Amazon opened its first-ever brick-and-mortar retail store in its 20-years of business. The Amazon Book Store itself is like any other store on the street with wooden racks, 5000-6000 books and a cute Kindle Book offering visitors a chance to browse through... Continue Reading →
Shopping centres have generally been a place for discovery and network for customers. In any case, 20-25% of shopping centres are anticipated to shutter down in the following 5 years and mall proprietors are scrambling to re-examine the long haul rent approach while still emphasizing the communal aspect that these centres are known for. While... Continue Reading →
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