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Many businesses have ups and downs in their businesses and in many cases, these fluctuations are due to the seasonal changes. Seasonal business is a term to describe such types of businesses that correspond with the seasonal changes. A season can be comprehended in this setting to incorporate a) periods of the year and their climate-related changes, b) holidays, and c) festivals like the Holi, Diwali or the Christmas. Although most organizations experience some occasional business variances, others experience serious regular changes and may even restrict their tasks to specific seasons.

Some businesses that are extremely seasonal may close down completely at some time of the year. There are some businesses that are open throughout the year but may experience huge profits during one or two seasons of the year, like Diwali or Dussehra being the busiest for electronics.

Some of the events can influence the sales in every month of the year that can be predictable to businesses. These types of seasonal events can affect different industries differently. For example, January is a good month for fitness memberships or health memberships. February is generally the slowest month but it does have Valentine’s day which triggers a great way for a seasonal business. Summer is the month where all the summer products are in high demand. Likewise, June has a great increase in back to school sales. Finally, winter that starts with November and December is also the holiday month for many. Therefore tourism increases.

The dominant feature of all these seasonal businesses is that they are all small shops like kiosks in a mall or a beach shop – they are all gift stores. What this means is the customers are buying a gift for someone or gifting themselves because they are on a holiday.

These are the important customers that are more open to buying a high priced item than the other ones that only buy items in seasonal business due to the sales that they can get with any type of brands.

Though this type of business is not the most traditional type of retail business, they are very much profitable when they are in a high traffic location that has a lot of footfall in the form of tourists and vacationers. If you have a seasonal shop or are thinking of opening one, here are some of the reliable tips that you should use to manage your business for success:

1. Marketing of your brand- You might have been advertising your event mostly in a traditional way that is print media, television. You should now try to leverage social media to gain benefit for your business. Facebook, Instagram, Twitter whichever suits your demographics well. They will help to reach a larger audience without investing a lot of funds.

2. Advance advertising of opening- One of the mistakes that new seasonal businesses make is to wait until they are open to start advertising the brand. Experts in the marketing field believe that advertising beforehand, that is before launching your product can create a huge interest in the customers regarding the brand and they are much more willing to stay updated.

3. Know your vicinity- If possible see to it that the products you sell do have a local connection. Some of the examples include locally hand made products and products that have a local theme and also products that have a direct connection with the city where you have set up your business. For example, if you are in Goa then the products will have a style that is local and cannot be found online easily so that they come back home.

4. Clear out- Make sure that you don’t hold onto the old merchandise because they feel like “it never gets old.” But guess what? It does. Have a huge clearance sale that will while there are still shoppers left. Don’t wait for the offseason.

5. Pick the right products- Select the products that are proven to be top-selling items. If you dont then the sales training will also not help you. You don’t have time with slower-moving products when you run a seasonal shop. Even though they have a higher profit margin it is recommended that you have a product that has better sales. Successful seasonal business flourishes on higher volume.

6. Give customers a motivation to purchase- People are bound to burn through cash when they’re in the midst of a get-away. Separate yourself from your rivals and you’ll see a greater amount of that cash coming to your direction. Show a couple of things keenly instead of racks and racks of something very similar. Feature new uses for a more established item. Prepare extraordinary signs that make clients stop and think about your things.

Related Post: Start your own hassle-free popup shop!

7. Be different- Continuously search for approaches to differentiate your business so you’re not all that subject to the blast and-bust cycle of the occasional activity. Would you be able to start more organizations that kept running in various seasons?

8. Utilize the off season furthering your potential benefit- The best entrepreneurs utilize their personal time to revive and plan for one year from now. Clean the whole store – that implies the build-up toward the sides of the floor covering, the extra tape from signs, stapes from enhancements, the works! Do the math. Search for approaches to improve. Refocus your methodologies. To put it plainly, improve yourself and you’ll improve your business.

Now if you are looking for spaces for your seasonal business. Myrsa will help you find spaces in different locations. You can book a space for a few hours to a few days in high footfall areas. Find spaces in malls and also in other commercial areas with Myrsa.

1.Light

Be it industrial or office settings, appropriate lighting initiates all work tasks more easygoing. People get about 85 percent of their data through their sense of sight. Proper lighting, without glare or shadows, can reduce eye fatigue and headaches. Allow natural light to enter the office space as much as possible. Researchers have found out that, A person working in natural lights stays on-task for 15 percent longer when compared with a person working in artificial light only. Also these days we have varied options of light available like LED, that is energy saver in terms of cost and simultaneously providing warm light. You can also think of installing an automatic ON/OFF system when not in use.

2.Interior Colors

What you pick for your office colors can have an exciting impact on your clients, employees and other visitors. These effects are instinctive, creating either a good or bad perception of your business.

The colors you apply in your office space should vary with the nature of business being conducted in the office. Your image is being pitched, and decisions being made, the instant your door is opened. The best color choice for your office colors can assure that your vision is a positive one.
Corporate and further serious sorts of businesses such as bankers, accountants, lawyers, and financial experts often apply natural colors, such as creams and beiges, blended with wood grain finishes to form a refined and modern look, but these colors can also give the impact of being boring and safe and dull. Choose the best colors in your office. For example, yellow is perfect for creativity, while muted colors are relaxing and soothing.

3.Creating Nature

Plants and Greenery are very soothing to every human being. So when an office interior incorporates plants with their interiors it enhances the mood and generates greater productivity from employees. Working in an ambiance that seems close to nature creates positive vibes and directly impacting productivity.

Install plants throughout the office and let your crew beautify their areas and personal spaces as they like. If space constraints are not there then, you may also create break-out space like an amphitheater type of steps with seating for informal engagements.

4.Rapid access to public transport

Determine a location for your office space on rent or ownership that allows easy access to public transport to avoid the use of personal vehicles by employees lessening the pollution. This will indirectly reduce carbon footprint. These days traveling is a major crunch that every office goer faces. An ideal location is the one which allows all types of transport accessibility-Bus, Rail and Road. Lesser the time to travel gives enough time for dedicated employees to utilize it for the company and more productivity.

5.Fitness Facility

Nowadays people have become very health conscious but the time constraint and work pressure always act as a hurdle. So if such facilities are provided in the office space, they can utilize the service either while coming or leaving the office. Activities like riding on the stationary bike during your breaks or even a meditation room may help enhance their concentration.

6.Creating a pollution-free and environment-friendly atmosphere in office

A pollution-free environment is also must to improve the health of the employee and for that, an environment-friendly atmosphere is a must. Waste segregation is one of the important initiatives for this. So office space should install separate bins for wet and dry garbage. In fact, to move one step ahead we may also install separate bins for plastic garbage as well.

Conclusion

The physical environment and conditions of your workplace play a role in your productivity. It may be time to give your office a much-needed overhaul, or even a facelift.

Finding office spaces on rent for just a few hours has always been a tedious task. Myrsa will help you make this process easier. Find office spaces on rent on a temporary basis on Myrsa.

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