Location-based marketing is a rapidly growing marketing strategy, located right in the middle of the advertisement ecosystem. In most but not all sectors this advanced marketing approach is a perfect fit. Here's what makes location-based marketing successful and a few pitfalls you'll need to avoid. Marketing based on location: Wherever it operates. Brands with physical locations are the best fit for location-based marketing, which is evident but worth repeating at all times. Such types of businesses are best suited for geotargeting... Continue Reading →