The Pop-Up store concept rose first when the big brands started seeing a lot of competition from the newly emerging brands. When huge brands didn’t promote in the countryside, new brands began to see an opportunity and targeted those markets. In order to succeed these problems, big brands started pop-up shops or short term retail... Continue Reading →
As the technology changes so do the beliefs of the people and businesses. Current technology is fast and wants to cover a large kind of audience. This transformation has caught the eyes of new businesses everywhere. Whether you are a traveller, a businessman, a landowner or a homeowner you would have noticed that everyone is... Continue Reading →
Finding the appropriate retail space to rent takes time and patience. The space becomes a fundamental part of your brand and, of course, the location is significant. Before you decide on a spot and open a storefront, you’ll want to front load the process with some strategic research and thoughtful planning. The more planning you... Continue Reading →
Lets set the scene: you have designed your first or second collection, samples are ready and you want to hit the ground running. Before you take your product to a business, ask yourself, “Have I tested my market?”Market research is one of the first steps you do in developing your brand and collection. At this stage of development with samples, you have probably researched your... Continue Reading →
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