An empty garden space can be used for different activities

An empty Garden space can be used for many activities, if you don’t know how to use your space then we will tell you how you can do so many things with it. If you have such type of place or you want this type of location for any activities or a business purpose, then here we have brought so many business ideas for you, that how you can utilize it for your earning if you have a garden.

There are so many reasons are there to use your space, and one of the main reasons is to earn extra money from your vacant garden space. Because many people have their garden but they don’t use it just because they don’t know how they can use their space.

Today we will tell you 5 usages of empty garden space that you can use to make extra earning, if you have it or if you don’t have one, but you wanted to use someone’s garden for your business then also you can use these ideas.

Here are 6 business ideas that you can use with the empty Garden space.

1. Organize Outdoor parties

Some so many people like to organize an outdoor party in a Garden space because they like to do parties in an open space to refresh their mind from the workload, and some people do get together parties. That is why People search for an open garden area to do such things, to make themselves and others happy. And people like doing parties in an open area with the natural fresh air at night.

2. Organize sports events

There are so many schools and colleges who organize sports days and sports events for their students, and extra activities so people keep finding places like temporary garden space, to organize their sports event for 1 day or more than that, they can’t own the garden space permanently, because they want it for a few days only so empty garden space can be used for this purpose also.

3. Organize promotion party

There are so many organizations are there that organize a promotion party, for their employees to promote them for the higher designation, and celebrate that precious moment so they find the classy open space to do this activity for their all best employees. And for this moment empty garden space will be the best place for doing such things, this type of places will help those people who like natural open space so they can feel free and fresh. So this space will be very beneficial to those people, who are looking for a beautiful venue to celebrate that precious moment.

4. Outdoor Yoga Classes

Nowadays, Yoga is in trend many people are so focused on their health, they want to be healthy with the practice of yoga on daily basis, so people want to do yoga in an open space like an empty garden. So many professionals teach yoga and for that, they need empty garden space to teach Yoga to the people, so empty garden space will become more popular in the future for Yoga purposes, the study revealed that 11.8% of people practice yoga in India. And day by day it is increasing and people are becoming more health-conscious. So a garden space will become more popular in the future for Yoga classes.

5. Outdoor Wedding Receptions

When people plan their wedding location they imagine a beautiful venue because it is a beautiful moment so, it is important to choose a perfect and open space so it can look and feel natural, nowadays there are so many venues for a wedding venue such as indoor and outdoor, but these days people also prefer to choose their wedding venues outdoor side, such as open garden space. It feels natural and beautiful with a dark blue sky, lights up tables, with beautiful lighting, people are preferring outdoor wedding receptions instead of indoor. It is already started by a big business tycoon of India, Mr. Mukesh Ambani on a big level. In his Jio garden, many wedding receptions and other events are organized, it is also a garden space where these types of events are organized on a big level.

6. Organize Promotional events

An empty garden space can be used for promotional events such as product and services promotional events, tradeshow, and different promotional activities. Business owners are already using these methods to promote their products and services they organize events in these types of places for example- Jio is using its Jio garden to organize birthday parties, farewell, promotion parties, and many other celebrations. So the empty garden space can be used for multiple events whether it is a promotional event or promotion party.

Conclusion

Thus, an empty garden space owner can use their space to earn extra money by their vacant garden space, as well as the businessman can also use these types of spaces for their organization activities, the garden space can be used for different joyful events from birthday celebrations to a professional business party.

Credits: Arun Chauhan

December 17, 2021 0

What is Location-Based Marketing?

Location-based marketing is a rapidly growing marketing strategy, located right in the middle of the advertisement ecosystem.

In most but not all sectors this advanced marketing approach is a perfect fit. Here’s what makes location-based marketing successful and a few pitfalls you’ll need to avoid.

Marketing based on location: Wherever it operates.

Brands with physical locations are the best fit for location-based marketing, which is evident but worth repeating at all times. Such types of businesses are best suited for geotargeting strategies because location-based marketing and analytics firms will geofence locations to identify the audiences visiting their locations. Marketers build audiences for their geo-targeted ads based on real-world experiences, rather than shares and follow on social media. Using this approach, advertisers ensure that they reach the right audience and deliver appropriate content at the right time.

So who will successfully use the geotargeting campaigns? It covers all retail outlets, catering and dining establishments, grocers, and the list goes on. Below are just a few more examples.

Auto dealers

Auto dealers also profit from geotargeting campaigns which can reach customers of their competitors, especially geo-conquesting. In their final phase of visiting auto dealers, their large retail presence, high-value price tag and purchasing process force advertisers to work hard to reach the car shoppers.

Pop-ups and seasonal stores

The businesses and brands with seasonal stores and time-specific events often create impactful geotargeting strategies when they meet the right requirements. Talk of pop-up tax bureaux and holiday shops.

Marketers for these brands use publics seen at their previous year locations to offer ads to the same audience, enabling return visits the following year. To encourage future ticket purchases, professional and college sports teams use location-based targeting to meet the audiences who visit their stadiums each season. A trade show that takes place in a large venue over several days, attracting thousands of attendees, is an effective way to capture a business-to-business public.

Tourism boards

We have also seen travel and tourism boards use geo-targeted campaigns with success. For example, a marketer who works to encourage tourism in Charleston, SC, may decide to convince Savannah, GA tourists to visit their location next summer instead.

Ecommerce companies

In some cases, marketers at e-commerce firms and consumer packaged goods (CPG) firms can also use location-based marketing. Whether they have physical retail stores or not, eCommerce companies are competing for customers who visit rivals that have shops. Likewise, businesses that stock items in specific stores may use geotargeting for consumer-packaged-goods (CPG). A business with a high-end hair care product that can only be sold at salons should use location-based marketing to target customers who frequent those salons.

Location-based marketing: What to avoid

Those who use every targeting technique know that there are limitations to each strategy and location-based marketing is no different. These restrictions can be in terms of both data quality and quantity, as well as regulatory and compliance limitations.

Locations that don’t scale

The most common obstacle to build an effective location-driven campaign is to discover that places are not going to scale up to create a substantial audience. This difficulty can come from a variety of issues like choosing a single location to examine without heavy foot traffic, events that don’t last long enough to attract the right audience or smaller markets with limited data to start with.

Marketers also sometimes consider location-based audiences difficult when companies are clustered closely together or on top of each other, as in malls or multi-use buildings. It is difficult to create a market for a store located on the street level of an apartment building, or tourists to an office located on a skyscraper’s 12th floor. Marketing and analytics firms based on location may not be able to determine the difference of who is a shopper and who lives or works on the floors above or below the desired location.

Products or services available everywhere

Recall an example of this high-end hair care product? If it’s only available in certain salons, then ads based on the location will work well. But if it’s available somewhere, the plan would just not work.

Goods that are omnipresent, and can be sold in a variety of locations — think bubble gum, soft drinks, pet food — do not benefit from observations derived from a distance. Such advertisers should use other targeting strategies to reach their customers more efficiently, such as demographics and buying history.

Businesses with sensitive data

Considering the sensitive nature of the data, brands at certain places, such as healthcare facilities, can pose another challenge for location-based campaigns. Compliance companies such as the Network Advertising Initiative, the Digital Advertising Alliance, and TrustArc have membership requirements that stipulate appropriate business practices and how their member firms will treat opt-in authorisations. We play a vital role in providing protections for customers in the absence of robust federal legislation.

Usually, adhering to these codes of conduct, location-based marketing firms do not encourage advertisers to build markets around sensitive areas, especially related to health care, or participate in any discriminatory practices. These same principles apply to the right to personally track or target another person. Marketers have no desire or motive to target one market, but rather large audience cohorts which exhibit similar behaviours or characteristics.

What’s next for location-based marketing?

There are three important elements in the future for location-based marketing: legislation, the emergence of new data sources, and attribution.

The end goal is a standardized structure that voluntarily welcomes both consumers and businesses, and one that gives greater clarity and control over data practices across the entire data ecosystem.

The 5 G rollout would create massive sources of highly accurate location data, combined with the introduction of billions of new sensors over the Internet of Things. The 5 G towers must be more tightly grouped together than the current cell phone towers. Such finer clustering means cell phone carriers can triangulate position with a greater degree of precision than they can do today. 5 G also offers quicker upload and download rates, driving the proliferation of more internet-connected devices across a variety of products and industries. As these billions of sensors come online, they will not only produce location data but also other valuable data sources to track the use, usage and life cycle of goods. It is yet to be determined how advertisers, academics, and regulatory bodies interpret, evaluate, and use the more granular data.

Finally, advertisers will be gradually held accountable for their ad spend, requiring evidence that their ad spend results in new foot traffic and sales. We’re a long way from demonstrating that digital ads, and most other advertising formats, have resulted in actual sales in the shop. There are just too many unconnected silos of data to put meaningful and statistically relevant findings together. The ad seen on TV can not tell your phone or laptop that it has also been watched, while the point-of-sale or online checkout system can not alert the prior touchpoints to confirm that the sale has taken place. Given these challenges of tying online ads to offline sales, when using location data, marketers adopt a macroeconomic view of attribution. They assess how their campaigns affect foot traffic at their own locations, as well as competitors, as another data point to measure the effectiveness of their ad spending.

The Last Line? Such improvements are all new opportunities. It is because of its efficiency that advertisers can continue to invest in location-based marketing. Understanding what works and what isn’t the basis for any successful campaign.

Myrsa will help these marketers to easily find temporary rental spaces in high footfall areas. Register your Brand with Myrsa and start your promotional activities now.

February 21, 2020 0

Ideal Food Festivals in Mumbai for your Food Business

It is so amazing to see the growth of the food and hospitality industry in the last few years. Now it is not just the big brands that are leading them but smaller food startups are taking over the lead.

Mumbai is said to be the prime city of India. It is said that one can find the whole country here in this small city. Mumbai being the economic capital of India, food business has thrived overseas. To celebrate the ultimate love for food, the people from the city which never sleeps enjoy Food festivals at a huge scale. Various Food festivals are organized in Mumbai, people are fond of attending them on a large scale because who doesn’t love food? It is one of the best profitable businesses by arranging the in-demand food festivals.

Food festivals like any other festival are done for promotional activities. What’s interesting about these festivals is that they give equal opportunities for small and promising startup brands.

Above all these, it is like an opportunity for upcoming brands to learn and observe how larger and established brands that their customers that they stand out from the crowd.

There are so many food festivals that go on in India itself and every one of them has their unique touch to them. While some fests have restaurants others have famous street foods and local foods that people love.

As it goes food fests are not just for copying the other brands but also standing out with their uniqueness. They need to have their identity the one which will be remembered for, something that defines it that cannot be recreated by anyone.

Food fests are also great for brands that do not have a huge budget to promote themselves. This is a great way to get out there and reach potential audiences at low cost. People can know about the various things in your menu and also get a taste of them. These festivals are covered by foodies and so it becomes a great way to promote your brands. Myrsa is an online platform which helps brands to connect with these food festivals. Businesses can find spaces in upcoming food festivals and can promote themselves for a few days.

This can also help you make extra income if you cater to the interests of the people. It can help with interaction with the brand and you can get to know how well your competitors are doing.

Here are Top 3 of the Food festivals in Mumbai which you will love to attend if you are an ultimate foodie:

The Grub Fest

Grub Fest is a perfect example of food, entertainment, and fun. The fest includes an innumerable variety of food, beverages, drinks from different parts of India, Dance and Music performances. Many of the famous restaurants also host to take part in this fest as it is one of the most popular food festivals in Mumbai. Not only that but it also consists an organic food market, where all fresh and organic food is sold. The Grub fest is an all in one fun package of Food, Music, Dance, Fun all together. Visiting this festival will not make you regret it at all.

Bhukkad flea

Bhukkad is a Hindi slang word which is addressed to people who are always hungry, and if you belong in that slang group Bhukkad flea is the place for you. Basically, it is a unique meeting ground for foodies from all over Mumbai to celebrate the love for food they all have. The flea is mostly organized for home chefs who would like to display their skills, and amaze the crowd with their cooking magic. Also for street vendors, small eateries, and food start-ups. There are live music shows which keep the crowd in a great mood and help to spend time with their food. At this awesome flea, one can taste 100 different types of food in one platter.

Itsy Bitsy

The main purpose of this unique food festival is zero-wastage. Itsy bitsy allows foodies to enjoy a variety of food while reducing waste. Most of the food stations set up here are from renowned Mumbai’s eateries, with their specialties. The most fun part about this festival is that the food available here is of bite-size, meaning the plate size eatables are served in bite sizes which makes it more appetizing and cute. Here the remaining food is not wasted as it’s main motive is zero wastage, the rest food is donated to Roti Bank and Robin Hood Army. These are the organizations that supply surplus food to the unprivileged.

Food festivals bring a massive crowd together. This results in advantages of promotional, establishment and start-up activities. This also helps you create relations with other associates and clients which can last for very long years and can be profitable in future. Organizers play a crucial role in food festivals as it reflects the background and personality. Once a food festival is loved and visited in large population by people it is a success and profit for the organizers. The arrangements, space, promotions and stalls are the centre of attraction. Space is the prime factor of a food festival, as everything depends on that. A spacious food festival is always the best and most attracted as the visitors get to enjoy their food love and time together at its fullest.

Launching your own stall at any of these fests will make people aware of your brand name and services in the market. Along with all these, you get to create connections with other associated and clients that can last for long years.

Keep in mind that you are not alone in the competition and so you should not act like one. There are many other people and companies that are willing to create their own identity in the market. With such food fests, you can achieve your desired results in less amount of efforts. Find spaces in Food festivals in Mumbai with Myrsa and let your brand grab the right opportunity.

August 6, 2019 0

Category: promotion in food festivals