The ‘Golden Age’ for start-ups in India has rightly and truly arrived, and India is witnessing its age-old talent for entrepreneurship being unleashed like never before. Brand-new ideas are exploding into business models and investors are all lining up to provide the requisite finance and mentoring, to take the start-up to the next round of funding and higher valuations.
India today is replete with examples of successful start-ups that have seen valuations ballooning within the first five years of operation. Renown names like Make My Trip, Naukri.com, Shaadi.com, Just Dial, are all success stories that have survived and grown from the last internet boom, at the beginning of the Millennium.
Success stories of companies that have grown over the last 5-8 years in India are Flipkart, Snapdeal and Myntra – all e-commerce companies, Paytm in payment processing, Red Bus in travel, Ola in taxi aggregation, Book My Show in entertainment, and Housing.com in real estate. The list is long with more businesses being launched each month.
Numerous successful online or e-commerce businesses and small-scale startups face a very genuine problem which is to target potential audience who are not aware of your brand/business and convert them into loyal customers.
One of the colossal hurdles these businesses face is that of forming a professional presence out of the ambit of their reach. For digital companies, these would be tapping into potential customers that are more likely to avail your product/service when acquainted to it in the physical dimension. For small-scale businesses, this would be making people aware of their existence outside the vicinity of their operation. The biggest challenge faced while executing a strategy which aims to tackle these marketing barriers is finding the apt retail space for rent which would complement the needs of your business to blistering extents. People with their own space can open doors and host events – reaching a new audience, expanding their network and growing their business with additional income.
What are the biggest challenges faced? More importantly, what does one do about it?
Understanding investment- As a good businessman, you obviously know that owning assets that generate value and earnings is much better than owning assets that generate expenses.
So now let’s discuss the really important details ->
1.)Issues with conventional rental -> If you rent a commercial venue through conventional means and methods nor only do you find yourself facing leases stamped over but might also have to handle maintenance, utilities and commitments to occupy the place for a set temporal period.
2.)The opposite side of the picture-> In strong contrast to this consider finding yourself a platform which lets you rent said avenues on weekly or monthly rolls without strict leases and independent of any and all sorts of legal fidelity.
3.)What can you do with it? This quickly empowers you to switch between places to find the appropriate one according to your professional needs. Also shifting between important locations with a good inflow of defined target audience is “gold” for your brand/business awareness.
“The pendulum has swung too far,” stated a founder of one of the well-doing startup in Bengaluru “People have to have places to restore and absorb and process information” in order to be productive at work, she said.
4.)Optimization through analysis-> Individually if you have the liberty to hop between different spots and decide which shops or workrooms are most suitable for your goals and targets you’ll be able to optimize your business strategy.
One of the most potent elements of running a successful offline business is ideally finding the perfect surrounding an environment that complements your venture. This more often than not can only be figured out by trial and error no matter how much you try to work it out in theory.
Myrsa is an online platform that not only lets you avail everything already mentioned here but a lot of other features as well to assist you in real-world simulations of your business in different environments. You can temporarily rent office or shops for short terms, shared working space with already established businesses; which by the way is a great place to tap into the already in-flowing foot traffic , avail accommodation spaces to cache your procurement, get promotional spaces in places like malls and shopping centers, advertising spaces and a lot more. Basically all the benefits of temporary renting out any space with bare minimum liabilities. So stop waiting and up your marketing game to the next plethora, go check out all available rentals and get the one that suits your business needs and wants.