It’s a win-win!

Long gone are the days when labour and hard work were the only sources of generating income. This is an era of Smart Earning. When I say Smart Earning, I don’t just mean online investments and dealing with cryptocurrencies. That involves too much risk to be called Smart. What should, ideally, be called a Smart Earning Method would have a minimum gamble, minimum hand-effort and, of course, maximum profitability. We have created this platform keeping in mind the “Win” of all our customers and users.

To give you a better idea of what I mean to say, let me give you a few cases in the Before-After format.

Start with the place you visit at least twice every day – the atrium of your society.

Before – Generally an empty space with a few persons crossing it while going in and out of the building.

After – Here there is a variety of Afters that I can list! What if a Dance teacher would hold dance classes once or twice a week in your lobby/clubhouse? The kids of your society will not require stepping out of the premises, the classes they usually visit will reach them instead. Besides, the trainer will make a contribution to the society which will be an extra income for the social fund. The parents, the children, the society and the trainer, everyone benefits. Win-Win!

What if there is a shop in your area that have recently opened and wants to publicise itself? If you list the lobby/clubhouse of your building on Myrsa, the shop owner can find it and connect with you to publicise their offering. Again the society will have a way of making extra income while the residents can try whatever the shop has to offer and the shop gets great publicity! Win-Win!

Think of any parking lot around you that remains vacant often.

Any mall’s parking lot during weekdays, mornings and afternoons.

Before – A lot of space lying unused except for weekends or late evenings.

After – If this is listed on Myrsa as space, NGOs can find and connect with the owner to, say, hold a free health check-up for senior citizens. Come to think of it, the animal care organizations can hold small events for pets as parking lots are similar to huge, closed halls safe for the little paws. One free parking lot can have numerous uses cases the more you think of them!

Making the best use of an area is what Myrsa facilitates. Everything is hassle-free and as smooth as booking a movie ticket or a hotel room. All an owner has to do is list a space they own on Myrsa, then sit back and relax. Brands can find the locations that suit them the best and connect with the owners.

Related PostYour space is your leverage!

All kinds of artists, trainers, chefs, groups, and individuals can look for their perfect spaces and connect with the owners of those spaces on the website and close the deal!

So next time you see your property, parking, garden, clubhouse, college computer laboratory or society lobby/clubhouse, see the various invisible sources of income they are and make them a reality. List them on Myrsa and make the most of your spaces!

O2O Commerce Is a Trillion-Dollar Opportunity

Until recently, O2O technology was not available but now it’s a multibillion-dollar industry.

Online to offline (“O2O”) commerce is all the rage now. Couple of years back, when Alibaba invested over $3 billion in the technology, the media took note and journalists around the world began discussing the future of the O2O industry in Asia and abroad.

o2o

Businesses would have better accuracy in their online marketing plans and, for the first time ever, would be able to reliably determine ROI from online advertising if enabled with O2O platforms, tools and services. Until recently, this technological ability simply did not exist.

Online advertising has not innovated much in the past decade, causing many business owners who want higher conversion rates, better analytics, and better customer targeting to become increasingly frustrated due to bad conversions and poor ROI.

O2O marketplace platforms are the next step forward in an industry that has not seen innovation for years.

According to Ruben Ghosh, CEO of O2O marketplace Myrsa, whose mission is to bridge the gap between online and offline commerce, thinks the opportunity is a big one. A trillion dollars at-least.

Huge volume of offline spending

According to the reliable sources, over 93 percent of purchases still take place offline, which accounts for over $5 trillion each year. Most people are intimidated and at the same time taken aback by this number. Everybody thinks that, because of our integrated lives with the internet, online spending would be much higher.

Data shows that a massive amount of spending still continues offline and that’s likely to continue for years. The challenge businesses face is bringing that online audience directly into their stores and knowing how to attract them and how much it would cost.

Trillion-dollar opportunity?

We know that the average Indian earns around Rs 1,03,219 annually and the average e-commerce shopper spends Rs 7,956 per year online. Apart from taxes, where does the rest of the Rs 95,262 go?

It goes to the offline economy: grocery stores, real estate, car dealerships, restaurants, etc. Bridging this gap allows businesses to actively compete for that commerce using online advertising ensuring better conversions & ROI.

Related post:  It’s a win-win!

Small-business challenges

In case of Small-business owners and their marketing strategies, data shows that when asked which marketing channels were most effective, “only 3 percent found PayPerClick (PPC)” to be an effective lead generation tool.

This is prevalent because PPC platforms are complicated and are difficult to set up and often do not offer reliable or easy to understand analytics.

Platform Solutions out there offer advertisers guaranteed ROI on ad spending and small-business-friendly platforms will continue to grow in popularity as online marketing becomes a must for local business owners.

Consumer research trends

Over 60 percent of consumers research a product online before going to a store to make a purchase. Bridging the gap between when someone who is viewing a product online and when they enter a store to complete a purchase could create an entirely trackable revenue stream for business owners.

If someone is searching for your product and finds it online, that’s a confirmed lead! You want to capture that. Technology has finally caught up and making that capture possible, which is an enormous win for advertisers.

While trends come and go, the idea behind O2O commerce is here to stay. Despite recent advancements made in technology, companies are yet to perfectly align with consumer shopping trends and the needs of business owners.

This trillion-dollar problem lacks a perfect solution even now, but entrepreneurs are rapidly solving this mystery with a few promising options coming to the fore.

As the loop between online and offline commerce closes, business owners, advertisers, and, most importantly, consumers are well positioned for a great deal.

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