Tag: vacant shop on rental

It’s a win-win!

open garden event space

Long gone are the days when labour and hard work were the only sources of generating income. This is an era of Smart Earning. When I say Smart Earning, I don’t just mean online investments and dealing with cryptocurrencies. That involves too much risk to be called Smart. What should, ideally, be called a Smart Earning Method would have a minimum gamble, minimum hand-effort and, of course, maximum profitability. We have created this platform keeping in mind the “Win” of all our customers and users.

To give you a better idea of what I mean to say, let me give you a few cases in the Before-After format.

Start with the place you visit at least twice every day – the atrium of your society.

Before – Generally an empty space with a few persons crossing it while going in and out of the building.

After – Here there is a variety of Afters that I can list! What if a Dance teacher would hold dance classes once or twice a week in your lobby/clubhouse? The kids of your society will not require stepping out of the premises, the classes they usually visit will reach them instead. Besides, the trainer will make a contribution to the society which will be an extra income for the social fund. The parents, the children, the society and the trainer, everyone benefits. Win-Win!

What if there is a shop in your area that have recently opened and wants to publicise itself? If you list the lobby/clubhouse of your building on Myrsa, the shop owner can find it and connect with you to publicise their offering. Again the society will have a way of making extra income while the residents can try whatever the shop has to offer and the shop gets great publicity! Win-Win!

Think of any parking lot around you that remains vacant often.

Any mall’s parking lot during weekdays, mornings and afternoons.

Before – A lot of space lying unused except for weekends or late evenings.

After – If this is listed on Myrsa as space, NGOs can find and connect with the owner to, say, hold a free health check-up for senior citizens. Come to think of it, the animal care organizations can hold small events for pets as parking lots are similar to huge, closed halls safe for the little paws. One free parking lot can have numerous uses cases the more you think of them!

Making the best use of an area is what Myrsa facilitates. Everything is hassle-free and as smooth as booking a movie ticket or a hotel room. All an owner has to do is list a space they own on Myrsa, then sit back and relax. Brands can find the locations that suit them the best and connect with the owners.

Related Post: Your space is your leverage!

All kinds of artists, trainers, chefs, groups, and individuals can look for their perfect spaces and connect with the owners of those spaces on the website and close the deal!

So next time you see your property, parking, garden, clubhouse, college computer laboratory or society lobby/clubhouse, see the various invisible sources of income they are and make them a reality. List them on Myrsa and make the most of your spaces!

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The many talents of the space you own!

Meeting space rental

You read that right. With Myrsa, you will gain irrespective of whether you are a Space Owner or a Space Seeker.

You are a Space Owner when you have an empty space listed on Myrsa and a Space Seeker when you are a brand looking for a temporary space or location.

Related post: Give auditoriums or Community-hall-for-social-cause

For a Space Owner, Myrsa has a lot of ways of monetizing your space. Space can be any kind of area or location that is usually vacant. Your unused parking, unsold shop, open garden or lawn of your farmhouse, the lobby of your office complex and the list goes on.

The stilt parking that you don’t use when you’re at the office, can let multiple bikers park their bikes/cycles safely and pay rent for that many hours to you. Sounds easy? It is even easier in practice. Upload some pictures of your parking with the details on Myrsa and open the time slot according to availability. When you go out for a trip of multiple days, you can simply extend the time of availability and keep earning without any extra processor heavy paperwork!

If your school/college has an auditorium, think how many days a year it is used? I’m sure not more than 100 out of 365 days. This auditorium is the best low-cost theatre for budding artists who cannot afford to book famous theatres. A smaller ticket size attracts an audience! The same plan works for assembly halls and classrooms as well. Extracurricular activities and competitive exams require extra lectures. Once you have listed your rooms on Myrsa, teachers can book the classrooms after academic hours and hold their classes there. The school environment and equipped classrooms are the best for children to concentrate on their lessons. The teachers find it pocket-friendly to rent classrooms for required hours rather than paying big sums of yearly money.

The atrium or quadrangle of your office complex can let a food truck be there for few hours a day during lunchtime or evening. You will earn rent out of the otherwise unused space while the food truck owner has his parking problem solved! The people working, too, get great food at their office-doorstep!

A lot more spaces are available around you and Myrsa enables you to make the most of it! Stay tuned for more ideas!

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O2O Commerce Is a Trillion-Dollar Opportunity

car parking for rental

Until recently, O2O technology was not available but now it’s a multibillion-dollar industry.

Online to offline (“O2O”) commerce is all the rage now. Couple of years back, when Alibaba invested over $3 billion in the technology, the media took note and journalists around the world began discussing the future of the O2O industry in Asia and abroad.

o2o

Businesses would have better accuracy in their online marketing plans and, for the first time ever, would be able to reliably determine ROI from online advertising if enabled with O2O platforms, tools and services. Until recently, this technological ability simply did not exist.

Online advertising has not innovated much in the past decade, causing many business owners who want higher conversion rates, better analytics, and better customer targeting to become increasingly frustrated due to bad conversions and poor ROI.

O2O marketplace platforms are the next step forward in an industry that has not seen innovation for years.

According to Ruben Ghosh, CEO of O2O marketplace Myrsa, whose mission is to bridge the gap between online and offline commerce, thinks the opportunity is a big one. A trillion dollars at-least.

Huge volume of offline spending

According to the reliable sources, over 93 percent of purchases still take place offline, which accounts for over $5 trillion each year. Most people are intimidated and at the same time taken aback by this number. Everybody thinks that, because of our integrated lives with the internet, online spending would be much higher.

Data shows that a massive amount of spending still continues offline and that’s likely to continue for years. The challenge businesses face is bringing that online audience directly into their stores and knowing how to attract them and how much it would cost.

Trillion-dollar opportunity?

We know that the average Indian earns around Rs 1,03,219 annually and the average e-commerce shopper spends Rs 7,956 per year online. Apart from taxes, where does the rest of the Rs 95,262 go?

It goes to the offline economy: grocery stores, real estate, car dealerships, restaurants, etc. Bridging this gap allows businesses to actively compete for that commerce using online advertising ensuring better conversions & ROI.

Related post:  It’s a win-win!

Small-business challenges

In case of Small-business owners and their marketing strategies, data shows that when asked which marketing channels were most effective, “only 3 percent found PayPerClick (PPC)” to be an effective lead generation tool.

This is prevalent because PPC platforms are complicated and are difficult to set up and often do not offer reliable or easy to understand analytics.

Platform Solutions out there offer advertisers guaranteed ROI on ad spending and small-business-friendly platforms will continue to grow in popularity as online marketing becomes a must for local business owners.

Consumer research trends

Over 60 percent of consumers research a product online before going to a store to make a purchase. Bridging the gap between when someone who is viewing a product online and when they enter a store to complete a purchase could create an entirely trackable revenue stream for business owners.

If someone is searching for your product and finds it online, that’s a confirmed lead! You want to capture that. Technology has finally caught up and making that capture possible, which is an enormous win for advertisers.

While trends come and go, the idea behind O2O commerce is here to stay. Despite recent advancements made in technology, companies are yet to perfectly align with consumer shopping trends and the needs of business owners.

This trillion-dollar problem lacks a perfect solution even now, but entrepreneurs are rapidly solving this mystery with a few promising options coming to the fore.

As the loop between online and offline commerce closes, business owners, advertisers, and, most importantly, consumers are well positioned for a great deal.

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Temporary Retail and Service Spaces

Rent My Parking Space

Myrsa matches potential short-term tenants with landlords sitting on vacant/unoccupied real estate spaces.

In an age of seasonal and cyclical in-store sales and poor prospects for long-term tenants, Myrsa could be a blessing for commercial real estate!!

Starting a business can cost you your lifetime of savings if you are a small business — INR 18 to 20 Lacs on an average based on industry standards and yet not even half of them will survive beyond 2 years.

How many more businesses could succeed if entrepreneurs could test out their concepts by slashing one of the major costs of starting a small business: securing a retail/service space.

Yet connecting space users and providers for short-term leases remains cumbersome. If we are successful, renting a temporary store will be almost as easy as booking a hotel room.

Myrsa offers a marketplace for short-term retail or service/workspace that makes renting temporary space feel like booking a hotel on MMT or any travel portal.

Myrsa is focusing on allowing renters and sellers to find each other and exchange inquiries and proposals. We locate and curate vacant spaces on our platform.

If online is about convenience, then offline is about getting your product and service in front of real people and being where your customers are. We see the future of retail and last mile service/web-stores going towards temporary leasing and targeted outreach!

Signing up with Myrsa is super easy, theoretically, it is as convenient as booking a flight or a room, with some additional steps to finalize the booking.

The trend of large retailers using temporary spaces to feature or test new products is moving toward small business owners as well who want to try out ideas without committing to conventional three- to five-year leases.

Related Post: The many talents of the space you own

It’s great news for property owners as well who once coveted big retailers and long-term tenants, but see temporary businesses and exhibitions drawing record crowds, filling up vacancies and even making temporary clients into long-term customers within no time if space works for the tenant.

We believe this model will let landlords generate additional income with unused space while opening up the possibility of a retail store to far more brands, entrepreneurs, service providers,  artists, designers and who could not (or would not) sign long-term contracts in the past.

Potentially, temporary stores could also help give physical retailers some of the low-cost agility enjoyed by online sellers such as Flipkart & Amazon (who have led to predictions of the imminent demise of brick-and-mortar businesses).

Retail in India always had roots in short-term retail; it’s coming a full circle.

The urban shopping hubs of India and especially the metros are transforming. We see temporary shops on all our footpaths, don’t we?  They are everywhere!!

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