5 Tips For Your Fashion Popup Store

You have planned for your fashion pop-up store to be a hit but you need to be sure before opening it. Know all the points that are said to be important by the experts to create your fashion popup into a success.

The Right Reason

Now you are a new fashion brand that has been started to be recognized as a successful brand in the market- it may be first or second, you need to be sure about the reason you are planning to go offline with your popup shop and set all your purposes right. Everything that comes after that will define whether you want to be placed in a high street area or a mall.

Is it to engage your customers offline?
Are you looking to explore a different city or a new market?
Do you want more brand awareness?
Do you have an upcoming collection to be shown?

Mainly these points complement each other. But there must be one point that will stand out from the others, which then becomes the main goal for your business when it comes time to bring it front and promote it.

Related Post: Start your own hassle-free popup shop!

The Perfect Timing

Once you define your reason, why you want to create a fashion pop-up store, you need to define when and for how long you want to keep the store open.

Knowing the right time to open up a popup store adds to your success. You need to study the dates when your target audience will be at the place that you are aiming for so that they don’t miss your store.

Some important factors to consider are:

Fashion week agenda
Other events that are complementary
Festive seasons
Start of the season
End of the season

To decide about the about of time your popup store on rent should last, I would say it truly depends on the type of experience you want to deliver to your customers. Short term popup stores create an impactful perspective and thus building great customer experience for your brand.

Popup shops that last for more than a week are those that want to a part of the market in a daily way. These pop-up shops then become a go-to destination for the customers because they create certain reliability over time. These long popup stores then go on to become a permanent shop in that area.

The common ground between these two is that they work incredibly well for your brand as a case study.

The Perfect Location

As Important as timing is for your popup store, finding the right pop up shop space that is planned by your budget and as your brand’s identity is equally important. So where do the people who follow your brand’s style go to?

You must have a clear customer persona to get this right. Do they go out to the mall shops or do they go out to outside areas?

Websites like Myrsa help you find unique spaces for your popup shops. Decide the type of space you want from small to big and also specify the time of your shop. Find your ideal popup shop spaces on Myrsa. Once you have this clear you can then start to find the different types of popup locations that are within your price range and your decided area.

These are the various types of pop-up stores:

Mall shops
Stores or street-level shops and retail spaces
Mall booths or stands or exhibition stalls

The essentials that your popup store must have are:

fitting rooms
storage space
storefront for display
bathrooms / restrooms
security cameras to prevent theft
proper lighting system
parking close by
accessibility by public transit
street entrance

If the choice you made is in a shopping mall then make sure to know about the opening and closing time of the store.

The Perfect Store Layout

Now that your idea, timing and location are set, the next thing is to plan your layout. The best layout for your fashion popup will be the one that will create a different or experiential experience for the customer. And the layout is a complementary work between the location and design.

Some basic things to place depending on the spot chosen are:

brand or logo for your storefront
lighting fixtures
Mirrors inside
wifi connection
wardrobes, clothing stands, shelves and hangers
cashier system for the POS
stoppers and signs for outside

You should keep in mind that the inside store should match with the outside of the store to match your brand story. If you want to attract new customers then create an inviting atmosphere for both inside and outside your store.

Promote your Pop-Up Store

Create a lot of awareness about the store you are going to open. Let everyone know about where and when you are about to open your open popup.

A few important tasks to carry on are:

make sure to promote it on Facebook by creating an event
promote it on Instagram accounts
contact all the influencers and newspapers
make offers that can attract customers
set up an opening and closing event for your pop-up store

It is time to get your pop-up fashion idea going! Our team will gladly support you with every step of the way, by finding the pop-up location you were envisioning and creating an incredible fashion pop-up shop that both your customer and yourself will relish.

April 23, 2019 0

Little Known Ways To Make The Most Out Of Renting Food Court Spaces

Retail chains are closing at a high pace, and empty spaces in malls are piling up. While many businesses are closing down, mall owners are now looking for new ways to fill up these empty spaces. Now, if malls want to remain viable then owners have to turn to other ways to keep their open spaces running. This has now started to happen and malls are now planning to relook at the ways they can earn money. This has led to a transformation in the way of renting out mall spaces.

Kiosks and Popup shops turn out to be the best way for malls during the holiday season, but now it has turned into a more often happening.

If you have been thinking to take your business offline but have always been putting the idea off because of the cost and commitment, kiosk or pop-up shop could be the solution.

A popup is a way for business to easily manage their activities because it is of all sizes and budgets to test waters before getting into the market.

Having a physical space can help you meet customers in real life and put your brand story in front of them. It is a direct way to encourage sales and despite the rapid growth in the online sector only a small amount of people think they are safe buying online.

In this blog, you are going to learn about how empty food court space for rent can help you in your business. How to find unique spaces for rent like these and how you can increase your reach with food court space for rent.

Food court spaces are one of the spaces in malls that have the most ongoing activity. You might never see a food court that is not filled with a group of people. Everyone who goes to the mall makes sure that they attend the food court to fulfil their hunger. Now wouldn’t it be wonderful if you could get a small food court space to promote your business brand?

How will you find such spaces?

You might think that for this you might need to email the manager to take an appointment go up to him and then have a proper meeting about a small space. This is a very long process for showcasing your brand for a short period of time.

Thanks to the internet, online platforms like Myrsa.in provide you with unique spaces. You can find food court spaces for rent on a short term rental basis on Myrsa. Rent starts to form a few hours in a day to a few days.

You just have to look at all the spaces that are ready to rent and that too according to your suitable timings. If you want to find such spaces you can even send requests to certain businesses to provide you with such spaces. Everything will be online so you don’t have to waste your time. The temporary renting programme makes is a part why everyone would prefer to choose this.

How can this help you?

Setting up a pop-up shop or a kiosk in these areas is a win-win situation in every aspect for you. Cost reduction and also increment in profit or exposure of the brand name, brand awareness etc. Popup shops are sure to generate you a lot of ROI. In the sense that it costs low.

Even kiosks are a small space taker but can make a huge impact on businesses. Suppose you have a new food brand or even a new food product, you can then set up a small kiosk in the food court area.

Related Post: Start your own hassle-free popup shop!

A proper marketing plan will get you a lot of new customers and satisfied customers. This can also help in improving the word of mouth awareness. Providing free stuff to people also when they are hungry can be a good way to turn their hangry mood to a happy mood. This will make them relate you to the feeling of happiness.

Online brands who plan to increase their brands offline should start by testing out the markets by placing small stalls. This is a great way for you to look out at the perfect market to put up your physical store.

Brands who would like to expand their businesses can find out which markets would be ideal for them. Myrsa will help you to find spaces on a short term basis. This will assist you with the analytics.

One significant consideration is foot traffic. Is the neighbourhood or street you’re analysing a high-traffic area? Are there loads of people walking by the location you’re scouting—and, most importantly, are those people your target customers? Your answer to this would be a YES if you are looking for food court cafeteria space for rent.

Go on and find short term spaces for your businesses!

April 18, 2019 0

Start your own hassle-free popup shop!

The Pop-Up store concept rose first when the big brands started seeing a lot of competition from the newly emerging brands.

When huge brands didn’t promote in the countryside, new brands began to see an opportunity and targeted those markets. In order to succeed these problems, big brands started pop-up shops or short term retail shops to attract specifically targeted audience.

Related Post: Why Is The Popup Retail Trend Better?

The Definition: What are Pop Up Shops?

Pop-Up Shops also are known as Temporary Retail or Flash Retail are short term shops that sell merchandise. Pop-Up shops are typically open anywhere and duration can be from 1 day to a couple of months.

Pop-Up shops are used to market pretty much anything. This can be Clothing, Jewellery, Art, Crafts, Tech Gadgets, Food or anything you are selling.

The Concept: Why Pop Up shops in India?

Although there are many notions of short term rentals in India, we have just observed them in play for marketing campaigns or sales. In this age of going digital with everything, a lot of brands have started selling their products on e-commerce stores and online marketplaces. But a common problem that every such Brand is suffering today is getting the right attention from the right audience.

A brand is a purpose behind your company’s name, logo, symbols, products and slogans. Having a unique presence in the target market helps you build brand awareness and create a long-term position in the marketplace.

Related Post: Co retailing helping with spaces for a pop-up shop on rent

So, let’s rest our case and see the benefits of doing so in a densely populated country like India.

1. Affordability:

Because pop-up shops are temporary in nature also smaller in size than traditional retail stores, the price of rent is usually cheaper.

2. Short term commitment:

Rather being locked into a long-term rental negotiation, the brand is only committed for a fixed period of time, which means it can adapt to changes in its business and marketing plans.

3. Brings in Attention:

People are interested in the sudden existence of a store, especially if they look unique — for instance, retail shops or exhibitions.

4. Testing & Experimentation:

Test your Mark on the go! You can test marketing brand-new products and measure the response, from which you can develop the ways of serving your customers.

5. Brand Awareness:

Greatest of all, when you reach out to people personally, you will be supporting yourself and the brand. This will cause a kind of security and assurance in every customer, which will help in branding.

The biggest advantage of pop-up stores is their potential to grow into permanent local businesses by establishing the presence of your Brand. Pop Up Stores come and go along the road, but the point is bringing energy and serving or getting customers.

Utilizing a vacant retail space for your pop-up shop on rent is about more than having a physical storefront; it’s about joining and participating in the local community, if only for a short amount of time. To be successful, it is not enough to merely open the doors. Your pop-up shop should appeal and tailor its message to the tastes of the community where it is located. That means doing your research and taking action before you move into space.

1. Get to know the neighbourhood:

Prior to opening, visit the other stores, restaurants and coffee shops in the area. Consider introducing yourself to the owners, this builds rapport and potential support network. Between browsing the other stores and talking with the owners, you can gain a better sense of what people in the community desire.

2. Be on the lookout for fliers advertising local events:

Especially during the spring and summer, communities have festivals and outdoor fairs that are open to the general public. You can use these events to learn more about the community and you may be able to sell your goods in an environment where there would be a lot of potential customers.

3. Reach out to the local media:

This used to be limited to getting the local paper to write about your pop-up shop. Now there are blogs, community-centric e-newspapers, email listservs, and other online resources that allow you to reach specific segments of the community that might be interested in your pop-up store.

4. Remember to stay true to your brand:

While it’s important to market yourself to the community, you do not want to surrender your identity and personality either. Before opening, identify the key characteristics of your products that make them unique and be sure to accentuate those details in your space. When possible, figure out ways to demonstrate how your products’ traits appeal to the neighbourhood’s tastes.

Now, to find spaces for your popup brands there are many online websites that are of convenience for you. Myrsa is one such short term renting platform where you can find spaces for your popup shops. From smalls shops to huge spaces, you can decide according to your budget and location which will be the ideal space for you. If you want to find advertising spaces for your popup shops, you can even search for them here. Visit the website to learn more and find temporary spaces for your businesses

April 1, 2019 0

Month: April 2019