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Location Based Entertainment: An Emerging opportunity for Startups

Today, all around us we can experience that the future of brands and brand storytelling is the Location Based Entertainment (LBE).

There is a state of rapid transformation in the brick and mortar retail. Malls are reinventing themselves as lifestyle hubs and retailers are embracing retailtainment and experiential models. Digital brands like Google and Amazon which were hyped to spell the absolute end of brick and mortar are now slowly moving into the physical world. Fo blockbuster entertainment franchisees, theme parks and unique destinations have appeared to be the next natural frontier to capture. Business models and sectors are in flux as the lines are being challenged, blurred and redefined.

Physical destinations remain as important as ever.

In actuality, physical destinations have now, in this Age of Convergence has become the ultimate platform for delivering what the consumer needs. Providing a transformative experience, consumer engagement is making a shift towards guest engagement.

Any brand that wishes to compete and thrive in this new world should know that location-based entertainment is an essential pillar for them. Here are five ways which will help you build your brand and be one of the primary to realise this emerging market opportunity:

Use this as the means of your brand storytelling.

Successful LBE’s are not just a layer of a show or razzle-dazzle applied to the same old model but is more than that. It is the adaptation of the brand identity onto an extraordinary world that the consumer can be a part of. Enterprises like Disney’s Star Wars, Tiffany’s Style Studio, Legoland Discovery Centers, Singapore’s Gardens by the Bay, the luxury real estate developments of high-end brands like Armani, Porsche, or Fendi are all manifestations of strong brand storytelling.

Make sure your consumer is the hero of the story

Brand storytelling is a collaborative act with the consumer. The consumer is just like all of us they already have their own story one in which they are the hero. So when the brand contributes it should find add meaning to their existing story. The brand plays a part and fulfils the role of a trusted source or a mentor to that consumer. It Harry Potter is the consumer then the LBE brand destination should have Dumbledore and Hogwarts all rolled into one. The brand’s main aim should be to empower and elevate the consumer. You want to introduce them to an extraordinary world which will provide them with an aspirational life.

You need a clear and powerful value proposition.

LBE is used as a tool that brings additional value to the customer. At the core of every brand destination, whether be it be complex or well defined, is an insightful value proposition, one which expresses the nature of the customer-brand relationship with simplicity and clarity. Just like in any good firm, every shot, every line of dialogue is in service of moving towards the story, in LBE, every feature of the brand should also serve to realise the value proposition.

Related Post: Start your own hassle-free popup shop!

Know your audience.

While the value proposition can be told to express the changing heart of the customer brand relationship, it only tells a small portion of the story. Guest engagement should not be just that it should reach the audience on an emotional, social, and cultural level; what their problems, desires, habits and aspirations are.

The goal of the brand in LBE is to create content, environment and experience that the consumer would love to be involved in. This will require the brand to have a deep understanding of who the consumer is and turning those insights into results that are actionable. At this point, you should have the entire customer journey map illustrated. This can then help to analyse and understand all the brand’s interaction with the consumer.

Be authentic to who you are.

Let’s face this fact that there are many smart and talented people in the world and many of them provide the same products and service as you, whether it is an LBE designer, a film on a hero’s origin story, a beach resort or an entire cruize ship. Therefore, it is your team’s collective presence, your knowledge, your attitude or your level of service and the relationship that you have with your customer overtime that sets your brand apart.

You should focus on creating content and experiences that are a true reflection of who you truly are that the customer cannot obtain anywhere else. This requires a thorough understanding of who you are as a brand an also emphasises on leveraging the best intersection points od your brand’s mission vision and value with your customer’s journey.

If you are a brand who would like to indulge in LBE and likes to create a different experience for your customer then you should surely take a step. Finding unique spaces for your brand can become a tedious task and here where Myrsa will help you. You can find any commercial space for rent as per your requirement, that too on a temporary basis. Leverage LBE in your brand’s journey and let your customer get the best sense out of your brand.

July 9, 2019 0

How to Prepare Successful Workshops & Seminars For Events?

Successful workshops or seminars are a result of adequate prior preparation on the part of the organiser of the event. These events are a costly and a time-consuming effort, therefore it is of paramount significance that the event meets or exceeds the desired objective of communicating the information conferred to the selected target group. Globalisation and technology have played a major role in giving the opportunity to conduct seminars or workshops in a variety of different ways. The resourceful organiser, whether you are in a government or a private enterprise, should be alert and responsive to embrace these changes that occur in their working environment which impacts the profitability, efficiency and their effectiveness.

Workshops and seminars traditionally were conceived as being different types of training devices but in recent times, the two things are being seen as synonymous and more or less they are referred to as the same thing. Preparing seminars and workshops require an understanding of a variety of unique skills and concerns. Each workshop has a unique set of the target audience and more unique skills and objectives, and possibly a different number of participants. It is usually held in a different place with different infrastructure. Two workshops can never be identical even if they are on the same topic.

Process

There are a wide number of activities that are involved in preparing a workshop and these activities are organised into three stages that are preparation, implementation and evaluation stage

Preparation Phase

Preparation for a workshop requires a number of activities such as;

Determine the budget that is available to host the event
Determine the theme or the topic to be presented at the workshop
Engaging with the relevant presenter and securing them
Identify the target group and the number of participants required
Securing the venue and finalising the event details
Contact relevant ministries, departments or target group to inform them about all the events
Finalize list of persons attending
Sourcing all the resources that are required by the organiser and the presenter
Contact an accountant and request a local purchase order

Budget

Funding is an integral part of the event since the amount of funding available for hosting the workshop will determine the factors that are essential for planning the event.

Venue
Duration
Number of audiences
Equipment required
Informational materials
Availability of refreshments
Expertise of presenter

Theme / Topic

The topic of the seminar should address the issue should be simulated by the interest of the business groups or the wider society. The topic that is selected should naturally lead to the objective of the seminar. These objectives determine the scope of the seminar and should deal with the areas that are specifically related to the achievement of the seminar’s objective.

Selection of Presenter

The quality of the presenters can greatly determine the success of your seminar. Therefore, it is necessary that you choose speakers who are appropriate for the topic chosen. Ideally, a speaker should be someone who is at the top of their field or someone who possesses in-depth knowledge of the particular area either academically or professionally. The presenter should be well aware in advance about the topic that he is going to speak about and it should meet all the desired objectives of the event that they will be presenting. The material that is presented should be accurate and up to date. This will undoubtedly influence the equipment and visual media used in the presentation. Confirmation of the speaker participation in the event should be sure at this point.

Points to consider:

Expertise/Strong research background
Ability to convey knowledge to a large audience
To be unbiased and non-partisan
Honorarium
Should keep an alternative speaker as a precaution

Target Group

The aspects of participants will determine the structure, content and activities offered in a workshop. Some of the key questions that have to be taken into consideration are:

What is the size and composition of the group?
What are the ethnicity, gender, ages, and teaching experience of the participants?
What is their level of interest?
What are their needs?
How to alleviate problems that might emerge?

Find Workshop Spaces for Rent

Your workshop venue will depend upon the type of seminar that is being presented. The facilities of the venue should cover all the necessities required for a comfortable accommodation. Budget and needs of the presenter should also be taken into consideration.

Points to consider:

Cost
Capacity
Security
Computer accessibility
Lighting & Acoustics
Audio / visual requirements
Temperature

Finalize Details

Determine how long your seminar will be, the model of deliverance, equipment needed by the presenter, handouts or the learning material for the participants, breaks to be conducted and refreshments, and deadlines for replying. Secure a caterer to provide refreshments.

Contact Relevant Departments / Participants

Initial contact of those Departments or persons identified to attend the workshop, with the complete details of the workshop included. Includes:

Deadline for response
Workshop overview
Essentials for eligibility
An estimate of participants required

Follow Up

Liaising with Departments/participants to ensure that the information distributed by the organiser was received. Ascertain the potential participants who are visiting the workshop and remind them of the start date.

Prepare the Final List of Participants

The final list of those Participants attending the seminar is prepared. All relevant persons like Caterer, Presenter, and Facilitator are notified of the number of participants.

Resources

All resources needed for the workshop is obtained or sourced at this stage.

Checklist:

Projectors, Laptop
Flip charts
Software to be utilised
Stationery
Handouts
Name tags

Follow all these points and then lastly make all the payments required. This will help you create a workshop that will create a lasting impression on your audience.

Finding spaces for your workshops for just a few hours has always been a tedious task. Myrsa will help you make this process easier. Find workshop spaces on rent on a temporary basis on Myrsa.

July 3, 2019 0

Age of Experiences is here: What is Experiential Marketing?

It’s 2019 and getting consumers attention has become even harder now. For this reason alone it is easy to see why brands are falling in love with the idea of experiential marketing.

Experiential campaigns are immersive, live and memorable which will help you deliver your message without distractions. When you are new to it, it is possible that your strategy may lack the standard definition.

So what exactly is experiential marketing? Are there different types of it? How does it differ from your traditional marketing, or from live events generally? And when will be the perfect time for your brand to use this technique over other tactics?

Let us get a better understanding of the meaning of experiential marketing.

Experiential marketing, defined

Experiential marketing is a strategy that a brand uses to give a personalised experience. Also referred to as “live marketing” or “event marketing experience” the idea of this is to create a memorable impact on the customer. An experience that will motivate them to share with their friends both online and offline. This could be in the forms of event, a part of an event or a popup activation that is not tied to any event.

At its essence, experiential marketing is all about immersing the customers in live experiences. It’s likely a similar approach to the one that you use while crafting an event experience.

Events do often overlap with experiential marketing in two ways. Events can be a part of larger campaigns as a grand opening of a popup shop. Even smaller brand activation can be a part of an on-site art installation.

No matter which of the cases you fall under, you must be clear about the goals for each campaign. There are different ways to measure the impact of your experiential marketing campaign. Social expressions earned that means having a unique hashtag and by surveying your attendees after the event.

Should you try experiential marketing?

When should your brand incorporate an experiential marketing campaign in your business? It depends upon your goals, timeline and the resources.

Experiential marketing can help you humanize your brand and create an experience that will leave people with a permanent and positive impression. Although these experiences are in person and live you need to add social and other means to amplify your efforts across different channels.

Related Post: Start your own hassle-free popup shop!

It is not enough to provide your customers with the prize wheel or lottery and then call it a day. That type of event is not called as experiential marketing. You need to create different ways or touch points that will engage your attendees in unexpected ways. That provides benefit to all of you, your event and your sponsors if you have them. This means that you need to have the budget to make your event big or a brand name that will make it big.

Better Experiences for Consumers and Brands

The goal of experiential marketing is to create a lasting impression on customers that they will want to share with others that will ultimately lead to brand loyalty. You are not just advertising the product but you are making the customers aware of what their life would be with the product. You are creating that connection between your brand and the positive vibes of the customer.

Many managers have started to devote almost 20-50 per cent of their budgets to experiential marketing efforts over the next few years. If they are not a part of your marketing strategy right now, then they should be. These are the benefits and the main reasons why you should:

1. Lasting Connections With Consumers

One of the main reasons big brands are following this trend is that it creates a lasting impact on the customers. Many of them have already begun building connections through this. Enhancing the experience by different activities turn out to be the best options for brands.

2. More Data in the Moment

When it comes to any form of marketing knowledge is power. Collecting information or data of customers through these has become the top priority of many businesses. Marketers need data about customers to know where and how to reach them most effectively. Product developers need to know which product will appeal more to the customers. Business leaders need to steer the direction of their companies.

Experiential marketing gives customers the prospect to learn about products and brands while also enjoying the experience. Those customers who are willing to exchange their personal info as the admission price to an event or experience they want to attend.

Experiential marketing is essential for data collection. The data that is collected from these events can be used to make changes in the messaging, create value, and increase customer engagement on the spot.

3. An active perception of your product

One of the main goals of marketing is to give knowledge about your product to the customers and this works well when the customer is engaged. Most people go out of their way to avoid commercials, yet most will go out to have unique experiences. That’s why experiential marketing works so well. Tie your brand or product to a new experience, like events, and consumers are most likely to get the message. In fact, 65% of consumers say that live events or product demonstration helped the customers to learn better about the product than any commercial could.

Luxury brands and other sectors are using experiential marketing to transform customer experience. Well executed marketing campaigns can turn passive customers to active participants.

It helps in transforming and elevating the connections of brands with the customers, and that’s becoming increasingly important as customers demand more specialization. With the benefits that are mentioned above, won’t be long that everyone catches up with it.

Unique spaces play a much important role in experiential marketing than you think. Finding spaces in different spaces like malls, hotels, office parks and many more is possible through Myrsa. Renting spaces on a temporary basis becomes a huge challenge for businesses. Myrsa has made this process of finding event venue easier and renting spaces for your experiential marketing has become as easy as booking a hotel. Visit our website to know more.

June 25, 2019 0

How to Choose a Co-Working Space Wisely?

Firstly what is Coworking? It is a business service provision model that involves individuals working independently but in a shared office. Mostly user of a co-working space is a self-employed or a freelancer. It is also beneficial for businesses who want to provide more equipment and space for their employees which they can’t afford otherwise.

Larger enterprises sometimes also opt co-working to provide facilities and space for larger number employees they may higher than normal number hired. In cases like this, one must maintain a number of people hired as their services are shared. Every owner of space provides a work environment, amenities and office equipment found in a typical office.

These are some typical features of coworking facilities include:

Shared Workspaces.
24/7 access.
Rental conference and/or board rooms.
Internet services
Communal printer/copier/fax.
Shared kitchens, bathrooms, and lounges.

Earlier in days if you were an entrepreneur, freelancer, the only choices in front of you for setting up a business were either out of the home of course or any temporary spaces on rent. Thankfully now we can witness the things changing, as the risk-taking ability of entrepreneurs has increased and changed drastically. Funding for a good idea is now possible with figuring out a solution for basic problems that have become so normal.

Here are some essential points you need to consider before taking up a co-working space :

Ask For Trial Period :

Most of the coworking spaces currently offer potential customers to experience the space for a day or two. Therefore, asking for trial is very beneficial and lets you experience whether space is comfortable to your working style. A trial will always make you understand the space better with the vision of how the working will be executed.

Considering the office equipment and amenities, surroundings matter a lot while taking up co-working space, noise levels around must be considered as there should not be any disturbance to your working style due to others. There should not be any disturbance due to a fully occupied space. Also, the availability of quite rooms, conference meeting rooms for discussions. Thus, getting a preview before signing up for the co-working space is crucial.

Know the cost :

The most important point to be taken into consideration is to know the cost. This is a significant aspect when determining the best and ideal co-working space. Different daily, weekly or monthly plans of availability, help to identify the one which fits in your budget.

Some spaces may charge extra for facilities like the dedicated desk, stationery, photocopy and print outs, WiFi, over a certain limit. But basic facilities like water purifies, bathrooms, electricity should not be charged extra as these facilities are which are primary. It is also advisable to know its membership cancellation policy.

Identify the amenities:

As mentioned earlier most co-working spaces provide basic office amenities like high-speed WiFi, desks, chairs, meeting rooms, coffee machines, water dispensers, washrooms, etc. However, it is always good to be informed about the upper limit of the user or a certain limit.

In some shared spaces they provide fixed working hours, therefore it is important to check whether your working hours align with the facilities and flexibility it can offer you. It is important to clear all the ‘ifs’ and ‘buts’ before confirming the deal which will help you in the future. Before taking the final decision, be careful and think twice about the services that you will be using and the money you are going to end up spending.

Be cognizant of the commute :

Nothing is more annoying and tiring than being stuck in traffic especially while reaching your office for work. As most of the coworking spaces are located at prime locations, commercial areas, cities, being aware of the time spent traveling during both peak and off-peak hours is crucial.

Not only you but your employees are also going to face daily delay problems due to this which may affect your company working style. Look after and inquire with the coworking space about other locations around the same city or location that you and your employees might be able to use save time. Therefore, make sure that the co-working space you select consumes time, resulting in a higher efficient workday.

Relates Post: Key Factors to consider while considering commercial space for rent.

The other occupants :

The concept of coworking itself is that you will be sharing and using space with other people so, before the deal, it is necessary to know the other occupants. The people you are going to share the space must go hand in hand with yours.

For example, if your company is a real estate or technical company which needs quite a working environment cannot co-work with a musical company or an entertainment production company which has a loud environment. Therefore, getting to know your occupants is extremely necessary.

Myrsa helps businesses, service providers, entrepreneurs, retailers, brands, event managers or start-ups to find the temporary space to co-work which they need to test, sell, serve and grow.

June 18, 2019 0

A Complete Guide On How To Open A Food Truck In India

Food truck business has been flourishing in India and has been gaining popularity as a concept. Previously the main focus was in CBD(Central Business District) areas of the metropolitan cities like Mumbai, Bangalore, Chennai, Kolkata, Delhi, and NCR.
Here we will take you through everything you need to know about starting a food truck in India.

Let’s start with these things:

1.Vehicle

The most important part of the business is a truck. Initially, you can start with a second-hand food truck and the vehicle running would be a bare minimum. At a later stage, you may invest in a new one. It might cost approximately 4-5 lakhs when buying a food truck.

2.Equipment and Raw Material

Next most important investment required is in essential kitchen equipment though it is a one-time investment for your truck. Essential types of equipment may include oven or stove, utensils, cookware, cutlery and few appliances like fridge, chimney, etc. When all the equipment put collectively would require an investment of around INR 2 lakhs. You will require an inventory stock of ingredients or raw materials to prepare the meals. That might cost you around INR 20-30K initially.

4.Staff Recruitment and Marketing

You will require to pick a few employees to manage and handle the daily operations of your food business. Fortunately, in India, expenses of using a support staff are not that huge. You can consider keeping aside around 13-15K per month per person.

Like any other store, sales will grow only if you are advertising and promoting your food business the proper and right way. Marketing would involve both offline and online publicity and can require you to spend a lot of money. You should keep at least 20k aside for the marketing of your business. Over and above your everyday operations, you should consider establishing a few tie-ups and cater to events, corporate festivals and more, such activities act as a marketing strategy.

5.Licenses and Permissions

Like any other restaurant, even food truck requires all the valid consents and licenses as per the government norms. Nowadays illegal food stalls or food truck running with permits and licenses are have been banned or eradicated from various cities. Licenses that are compulsory to run a food truck are as follows:

FSSAI License

Any food business including food trucks with gross revenue of more than Rs.12 lakh in India needs to have the FSSAI license.

NOC from Fire Authority

As food trucks deal with a lot of gas appliances, having a NOC that is the No Objection Certificate from the Chief Fire Officer is obligatory.

Permission letter from the local municipal body

When you will zero in on a location for your business premises, you would need to get a written document, stamped by the local municipal body to start setting up.

Vehicle license

A vehicle license as per the RTO of commercial vehicles is just as you will be operating out of a commercial vehicle, a license for the same must be issued by the RTO of commercial vehicles.

7.Location

Your food truck will manage well only if the location is good. So while selecting the location Keep the following factors in mind while deciding to find spaces for food truck parking

Vehicle Parking

A truck would require a sizable volume of open space or parking spaces for rent. Also, you need to assure that you are authorized to park a vehicle in a precise area. You could check up with the confined municipal authorities about this.

Visibility

You should determine an area which is often visited by people. Select areas that might be outside or close to popular parks, movie halls, and universities. The is a tendency of the food business to flourish in such areas. For E.g These days food truck business is flourishing Central Business Districts, especially during Lunch hours.

8.Health and Hygiene

Food trucks usually work in very small areas. Owners must be very careful of kitchen hygiene, air pollution levels, and food waste management. Checklist related to health and hygiene are as follows:

Perform the use of chimneys to check air pollution.
Keep a check on the food waste twice a day and maintain a clean cooking area.
Assure that your team or staff members keep good sanitation.
Put a few dustbins near the food truck.

9.Brand Creation

A restaurant is as great as how it clicks with people. People love connecting with unique stories. Try to connect your brand with a unique story. Consider the following points to build a strong brand.

Finalize a target audience
Do competitor research:
Finalize a name
Finalize a logo and a theme

10.Adopt Latest Technological Trends

These days digital marketing has been playing a very crucial role in the success of any business. The reason being is people are now becoming more techno-savvy and are using apps, websites to order food or research any food brand or restaurant before visiting. People order as per the reviews, coupons codes, discounts, and offers.

So good marketing and promotions will determine the success of your business. Following this in mind, we will point out some ways you could promote your food truck, both online and offline.

Have your own website and app.
Tie up with online food ordering aggregators like Swiggy and Zomato. Here’s the complete guide to getting you started.
Develop a powerful Social Media presence.
Run online advertisements.

Myrsa is a portal which caters to businesses looking for temporary space on rent for food trucks and allows the host who would like to list vacant space for rent to earn extra income.

June 11, 2019 1

Essentials to Open a Dance Studio

When you dance, your purpose is not to get to a certain place on the floor, it is to enjoy each step along the way – Wayne Dyer

Dance has foremost importance all over the world. People love to participate, watch or explore dance as an emotion, especially in India it has said to have origins from the period of Vedas, which is dated around 1000 B.C. Also in Hindu Mythology, it has great importance, a dance by Shiva which is well known as Tandav destroys or creates the universe. It is a feeling or an emotion that can be expressed by humans and that is how different dance forms are created.

Today it has taken a totally different turn, it is recognized as a business, competition, a way to your fitness. The Bollywood dance form has encouraged mankind everywhere in the world to be a part of the joy, celebration on totally another level. A sense of unity is found in it, it can be a way to provide physical as well as mental refreshment and relaxation. It can be a great mode of exercise, motivation, inspiration. Through dance, a bond is shared even between strangers.

Opening a dance studio or a dance academy is the top best business opportunity. If you are thinking of opening a dance academy, this blog is going be very useful to you. Here are some important head points to be considered while opening a dance studio or an academy.

Renting studio

Renting a business space provides more flexibility to the business as it grows, flourishes. Buying a studio can be a big commitment and we have to carefully consider, renting a studio is a better option. While starting a new business you have no idea about the future, so at first, we have to take baby steps while opening a dance studio. By renting a dance studio you are not locked into property ownership as well as you can adjust your requirements with your landlord.

In emergencies you can end your lease or in case you are going to relocate. Renting also helps you in space negotiation and lets you enjoy financial benefits. You can find your desired space for business on any online property platform. Myrsa is one of the online platforms where you can find perfect desired studios for your dance classes. It helps you to find spaces for temporary uses, connect with different brands and discover locations to grow your business.

Find a Good Mentor

Find someone who you respect and look up to to the mentor for your dance studio. It is not necessary that you have to find someone you can your self be a mentor if you are known to a dance form and are confident enough to teach your students. Today social media has been a great help in situations like these where you can connect with talented people. There can be numerous dance professionals around you who can help you by being your mentor. Attractive social media posts about your dance studios can assist you to connect to dancers.

Have a Plan

It is a crucial part of every startup, be it a commercial business or a dance studio. you have to prepare a plan about your working, your placements of the studio. It will be extremely helpful for you if you already have a group of people who are ready to take a class there. Always remember we are living in an era that is ruled by social media, so do not hesitate to make profiles on various sites and build networks. This way when you are all prepared and ready to launch, you already have a supportive audience. It is also important to look after space and planning all your operations, where your music system will be placed, your office room, changing rooms, restrooms everything must be considered while planning.

Entertainment and Relaxation

As said earlier dance is an emotion, it an expression which is expressed by mankind. People enjoy dance, participate in it as a part of entertainment and relaxation. Providing entertainment and relaxation only to your dance studio should not be your only goal. There are people out there which are not connected to you but can be your audience. Create a Youtube channel and post your dance studio workouts to create excitement and popularity around. This way your reach will be enhanced which will result in more gains for you.

Don’t let your stress get the best of you

Following your dreams can sometimes give you a hard time of your life. It makes you crabby and difficult to be around, which is caused by stress. But always remember, to never be unpleasant with the people with whom you are doing business. People you hired are working to make your dream a reality and running to make it a success. You should always be a person, easy to talk, to communicate without any hesitation. This will make your business work smoothly and with great performance. Your own attitude and ego are your enemies in your business, keeping your mind calm and working accordingly is beneficial. Always remember why you wanted to start this business in the first place, stay motivated and achieve all your targets.

June 4, 2019 0

How has the Digital Era impacted the Real Estate Industry

Computer screens, tablets, smartwatches, smartphones, and our daily lives are infiltrated by technology. From the moment we wake up in the morning to the moment we go to bed at night, technology has been around us all day. With the advent of technology in every field, the real estate sector has also been impacted by such a revolution globally. Managing multiple properties in a traditional and conventional way by maintaining books of accounts have been a thing of past.

Digital transformation has been playing a crucial role in helping seamlessly connect anyone who wants to complete a real estate transaction.

Let us understand the benefits of digital transformation on the real estate sector

Real estate sector is built upon the trust and relationship and digital transformation has been playing a key role to build such trust as it had become easy to connect to the industry experts, develop long term association resulting into capitalization of such opportunities.

1.Interactive online Applications

Virtual Reality(VR) and Augmented Reality enable for comprehensive viewing and experiences in yet-to-be-built projects will help in the inspection of properties giving real-time data to the clients. Specially VR is fast growing a robust and powerful mechanism that lets likely buyers virtually tour properties from distance which means the location of the property at one place and client at other, allowing them to experience the space without the necessity for inspecting, appointments or model homes. This technology can be a time saver and reduce presale marketing costs, and experts anticipate a steady rise in its use in the industry.

2.Real Estate Portals

Traditionally real estate buying and selling have been done with the help of personal recommendations. But that was practical when the buying and seller and the property were closely located. But when the buyer and the property are in different state or country then this strategy of recommendations is ineffective. So with digital transformation, such problems were solved with the introduction of online real estate portals, bridging the gap between buyer and seller. The Seller is able to list the property for sale and buyer and search property according to their requirements. Also these days you are also given an option of temporary space for rent listing to capitalize the vacant space.

3.Autonomous Vehicles Parking

Autonomous or independent or automatic vehicles parking with the help of Artificial Intelligence(AI) will bring major advances to everything and are “closer than people may think.” Many commercial buildings have started adopting such facilities to ease parking congestion. Even before they hit the market in a significant way, they are influencing how developers believe regarding parking areas in new residential and commercial buildings. Such a system is not time-consuming, reduces manual task.

4.Property Management Softwares

Investing in an apt property management software elevates and rethinks how realtors or landlords manage their vast list of properties. Whether small modular condos, high rises or dedicated commercial hubs, property management using software takes it to the next level. The need to switch becomes more prominent as conventional methods have often failed to demonstrate exemplary levels of property management.

Software alters it into a convenient dashboard, where the owner could simply manage, monitor and operate day to day activities linked to a piece of real estate. Ensuring timely rental payment, maintenance, and upkeep, searching tenants for occupying could all be effectively carried out using property management software. The key is to opt for the right one since the wrong choice would end up curtailing existing practices by cutting out efficiency.

So to conclude we may say that Technology is evolving more than just the end product—it’s also remodeling the leasing and sales method. Sellers are listing spaces for rent or sale and also for temporary renting helping them earn maximum from their asset. Also, the procedures are such that they are in compliance with the rules and regulations of the respective countries. Buyers are utilizing online tools to do their own research and analysis long before they arrive at the actual property for inspection.

May 28, 2019 0

Learn how startups benefit from Flexible Office Spaces For Rent

The traditional way of working seems to be fading away now. The changing times lead to changing attitudes and to live up to these flexible workspaces are taking the lead in the changing lifestyle. Having a flexible office space for rent has opened up various possibilities of the businesses of all sizes to make working in impressive spaces their reality. Affording these spaces has also become easier which was previously unavailable.

Nonetheless, the office landscape is continuously evolving and also for the better, with these flexible office spaces improving productivity and work satisfaction. Business loot at this as the most advantageous options including these reasons and many others. However, these seem to be a tricky and complicated option for businesses that are just starting out in the work culture and also possibly unattainable. So we wanted to look at how small businesses can actually facilitate growth by using flexible workspaces.

1. Increase Productivity

Anyone who is starting out with their business, who is planning to turn their hobby into full-time work is likely to set up their process at home. Of course, home working can save you money but it can have its own set s of drawbacks in the long run. People often find it difficult to focus when they have to not even get out of their pyjamas.

Moving to a flexible office space option can be refreshing and even exciting to work. It’s difficult to disassociate your home with a sense of rest and comfort, whereas a new workspace will bring you more concentration and the determination to work. Two major problems of working at home can be the ability to focus and isolation, which can, in turn, destroy your focus. However, when you have a flexible workspace you will meet new entrepreneurs and like-minded people who will be willing to work with as much motivation and the go-getters. You can avoid your homely distractions over here.

Flexible workspaces turn out to be the most affordable option for startups. Even workspaces that are for a few hours are on a huge demand right now. They can energise the attitude and can make more productive work. This one day of focused and productive work can be something that could take your business to the next level.

2. Improve Networking

Flexible workspaces always are brimming with like-minded people, entrepreneurs spirit and exciting new businesses. Working from home can shut you off to many new business opportunities. Coworking spaces can be a great way to act as small business hubs. Those who can find great spaces will be around new and buzzing businesses that can help in the long run and keep you motivated.

Flexible workspaces are built to facilitate community and collaboration. For many businesses, building networks can be somewhat daunting, but flexible workspaces can help in this. Whether it is a small office space, a small desk or a space in communal areas it can still be helpful in creating valuable relations when you work in a flexible workspace as natural interactions are far more likely to happen.

Creating good business relationships can be valuable for small businesses. From building client lists to recruiting new talents to find companies who can assist you; finding new collaborators the advantages of networking are endless. Working alone at home can make building networks lot harder. If networking can help in the growth of business and flexible offices can help in making more networks, then it is a good option for small businesses to move into one.

Related Post: Start your own hassle-free popup shop!

3. Improve team morale

Working from home or alone can soon become isolating for many people. Although staying away from daily commuting and office politics can sound like a dream to many people, but we are social creatures and we need to have interactions and go somewhere each day. Flexible offices can be the perfect choices for these problems. Even if you rent an office space for a week the advantages will be massive. Not only will you get a break from the isolation but spending the time in a friendly and functional environment it most likely to create high spirits in you.

People complain about the lack of sunlight and office tensions as moral killers in tradition office. Flexible office spaces can be the solution to these problems for small businesses. These kinds of offices have different designs and turn out to be having big windows, beautiful decor, plants loads of natural lights which can be a good option for people to go to work.

Employee and Employers satisfaction is important for business growth, especially for small businesses, who will fail without the will to succeed. It the person who is running the business is himself not happy to work for the product, then how is anyone else going to get excited about it. Working in a flexible office can have immediate effects on the morale thereby affecting business growth.

4. You Get Professional Services

Flexible workspaces can be the reason for growth for many businesses. They do care about the member’s success. In the traditional leased office, the members are given keys to the office. But in big offices, you can get additional services along with the space that is provided. Professional services like IT support, receptionists, admin staff can be of additional benefits in flexible workspaces. They can not only make your business look professional but also give you the authenticity a business needs. You can perform so much more tasks and also save your money on them. All these combined can turn out to be the best ways for your business to succeed.

5. Reduce your costs

When a small business decides to rent a leased office then they end up signing a contract for 3 to 10 years. This can some times be a financial risk for the small business that decides to follow the contract. They are highly inflexible and that leads to problems in companies growth. When a small business can plan to expand but then end up paying rent for a considerably small space. You can clearly avoid this risk when you choose a flexible office space.

This can help in financial risk, but there are many other ways that can save money for these businesses. By renting just a desk you have to pay rent for the space that you need rather than paying rent for the whole office as is the case with a leased office. The bill you play is always inclusive. You never have to worry about maintenance call out costs. And you don’t even need to buy new furniture. Everything comes with space. Sometimes there are hidden costs in the leased office. The flexible workspace doesn’t have any of them.

One of the main reasons that startups fail is because of the insufficient cash flow. So using flexible workspaces can be affordable and risk-free options for small business to prosper.

Myrsa is a platform that provides you with office space for rent on a temporary basis. You can different office spaces from a desk to a conference room and that too for a few hours! Start your business now with the ideal spaces.

May 21, 2019 0

Key Factors to Consider While Choosing a Commercial Space for Rent

You have extensively prepared a thorough blueprint of your business plans and now is the time to execute them. The initial requirement to conduct your day to day operations is a commercial space for rent. More and more businesses are now opting for rental spaces to avoid blocking their capital. This leaves them with more funds that can be allocated to other requirements. The space that you finalize can make or break your business. There are a number of things to be taken into consideration while deciding on a space but these five factors play a pivotal role.

Price

Everything that your business does depends upon the budget that you set aside for it. Spaces at prime locations are costlier than the ones that have lower accessibility. It is important to strike the right balance between the things you expect from a space and the price you pay for it.

If you are a start-up, it is recommended to opt for properties that have a mid or low price range until your business is up and running. On the contrary, established businesses can look for high range spaces. It is also essential to consider the facilities like electricity, cleaning, water etc. that would be included in the rent of the property.

Location

You should narrow down on your choice of spaces based on the type of business that you run. If you are a business that expects a significant number of walk-ins like a salon or a doctor’s clinic, it is best advised to go for a location that is situated on the ground floor. If most of your work is online and it requires your employees to do a desk job, search for a property with enough space to accommodate all the infrastructure that you will need.

The kind of businesses around your property is also of utmost importance.

Is there a coffee shop around?
Can your employees blow off some steam after a long day at work?
Is the neighbourhood of the rental property safe and not secluded?

Taking all these factors into consideration is necessary while looking for a suitable location for your business.

Accessibility

A rented space for your business is an investment that, if done right, can yield great profits. Shelling out some extra bucks for an accessible commercial space will prove to be beneficial. Always place the convenience of your resources over yourself. Ask the following questions while searching for a good property:

Is the space well connected by transport?
Can my clients and employees locate my business without difficulty?
Is parking available at the property?
Can the property be accessed by people with physical disabilities?

If the answer to these questions is “Yes”, pat yourself on the back. You have got yourself a great deal.

Ambience

Happy employees and clients are an asset to your business and a way to achieve that is to ensure you can sustain a good ambience at your rented property. Make certain that the space you choose is ventilated, neat and tidy, well-lit and quiet.

You can enhance the vibe of the space by adding comfortable sofas, potted plants and posters that are in tune with the line of business you operate in. All these factors affect the perception of your employees and clients. Failing to maintain a good ambience will result in a fall in productivity of your employees. Modern interiors and vibrantly-coloured wall are additional factors that complement the appearance of the property.

Related Post: Start your own hassle-free popup shop!

Services and facilities

To get your business up and running, it is crucial that you have all the infrastructure and facilities you need to get the work done. The quality of the service that you receive is also crucial. There should be an uninterrupted flow of business once the space is rented. Some of the details to be considered are:

Does the owner assure the security of the space?
Does the location have a dedicated postal address?
Is there a well-connected computer network?
Are there proper utilities like air conditioning, electricity points and CCTV surveillance?

Not being able to provide these to your employees will increase your employee turnover and result in significant losses.

Time Period

The rental period for each space would be different. It can start off with just a few hours to a few days and goes up to a month. The short term renting business is on a rise right now. It creates a lasting impression on the customers and many brands use it for their promotion. When we talk about renting for a few hours it covers all the businesses that may use kiosk spaces and also a weekend classroom space. If you want to set up a popup business it can go up to a week. Simultaneously when you are wanting to just test the markets you can even use a commercial space for rent for a month. It all depends on the type of business and the business goals that you want to achieve.

Be wary of the pitfalls that might accompany the commercial space that you rent. A thorough check of all the factors that impact the functioning of your business is vital. Keeping your search for a property as a priority should be of primary concern when setting up your business.

Wouldn’t it be really helpful if you had some kind of assistance to search for such commercial spaces that were for rent? Perhaps a website that lists a variety of properties for you to choose from? Well, look no further because we have a perfect way out. Myrsa offers a temporary renting solution to brands, businesses, service providers, retailers & professionals looking out for space to grow their business and connects them with space owners. With Myrsa, you can significantly cut down on time required to search for a property and focus more on the functioning of the business. So what are you waiting for? Go on to Myrsa’s website and sign up now to get quick, reliable solutions!

May 14, 2019 0

Event Venue – Problems Faced by the Event Organizers

Most event planners until now have been choosing a city based on reputation, and then select an event venue that is from major hotels to satisfy their venue requirements.

With more and more offsite venues providing with an offbeat experience for events, it may be time to rethink your routine. Why not consider what different venues the city has to offer before landing on a destination of your choice?

Think outside the box. Nowadays so many offbeat venues are providing such great experiences. Do you know that events venue can play a pivotal role in attracting attendees? If you want your attendees to leave the venue with lasting experience then you must pick a venue with a dash of fun.

Planning an event :

It is Very crucial for an event organiser to make the event most memorable for the client as well as the audience. An event organiser has to be on his toes all the time to execute an event successfully. Planning an Event can be a demanding job to carry out. It includes the whole working of the event- Organizing, Costing, Canvassing, Customising, executing, basically everything. Finding a Location for the event can also be a tedious task faced by the organiser.

An Event organiser can’t keep buying properties for every new event. Every event is different and the needs for each of them differ vastly. How amazing will it be if you could find temporary event spaces for rent? Myrsa will help you in finding unique event places in different locations. Suppose you want an Open Garden Event Space on rent you just need to go on to Myrsa and search for a similar space in your preferred location. It’s as easy as booking a hotel!

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Keeping Track of the Event Process:

All these events and you are juggling between the locations of these events. It would be fun if you could manage them all in one place. Keeping track of your event process becomes an important part of the event process. An Event is customized according to the client’s demand or needs. Clients are a prime place in the working. Everything must be carried according to their desire. Also, their desired order is to provide them with a prime place. Clients Demand a specific order or a process in which exactly the event must be executed. Keeping the tracks of the events can be a hassle for the organiser. Let’s take an example of an open Garden space event, Multiple activities are carried out Food, Drinks, Games, Dance, Singing, Audience etc.

Finding A Perfect Venue For the Event:

A contemporary place which is absolutely perfect to carry out events can be utilised. Event organisers find temporary event spaces for organising events. Open Garden Event Space on Rental can be a great way for you to execute the event in a unique place. You can List your Space on Myrsa and event organisers in need for places will find your place and contact you directly. Many Events like Garden Events, Open Flea Markets events are more in demand which can be organised at rental places with help of Myrsa. Many Creative, Productive activities can be performed on unutilized places. Event Venues Plays an Important role in any event to be a hit.

Types Of Events Organized on Unique Places:

Events are planned and organized social gatherings which are executed by the organiser. Events are non-identical, absolutely different. Events can be of various types which are been carried out all over the world. Event organiser struggles to carry out all of it due to their particular arrangements also differ a lot.

When it is Party Mood first thing that comes in everyone’s mind are Clubhouses with great space to twirl around. Clubhouses are one of the best venues for parties as they are one of the comfortable spaces. Clubhouses are the best choice for entertainment purposes and also inviting a big crowd of parties.
Award Functions should be carried on open ground that is a standard though. As seen so many years when we witness an award function all we can see is a huge stage for performances, big lights and sound a huge open area for audiences, backstage and many more. On Small scale award, Function can be organised in a Parking Lot etc.

Coming to the most awaited topics in events are Weddings, especially Indian weddings. An Indian wedding involves a lot of rituals & traditions according to every religion, cultures. Most weddings are in halls or lawns but there can be some rituals which have to be carried out outdoors.
Photoshoots have become one of the most attractive and demanding desires for clients. Even it is said to be a crucial part of the wedding process. Wedding photoshoots have become a thing these days. Bride and grooms choose various locations to do a photoshoot. Mostly they are carried out in Open Gardens, Mansions, Clubhouses, Swimming pools.

Now that you know the different ways you can easily carry out your events in a new location every time. Turn your customer’s wishes into reality. Go on to Myrsa and start finding spaces.

Stay tuned for more blogs to know all the unique spaces you can use to host an event!

May 8, 2019 0

Use this as the means of your brand storytelling.

Make sure your consumer is the hero of the story

You need a clear and powerful value proposition.

Know your audience.

Be authentic to who you are.

Process

Preparation Phase

Budget

Theme / Topic

Selection of Presenter

Target Group

Find Workshop Spaces for Rent

Finalize Details

Contact Relevant Departments / Participants

Follow Up

Prepare the Final List of Participants

Resources

Experiential marketing, defined

Should you try experiential marketing?

Ask For Trial Period :

Know the cost :

Identify the amenities:

Be cognizant of the commute :

The other occupants :

1.Vehicle

2.Equipment and Raw Material

4.Staff Recruitment and Marketing

5.Licenses and Permissions

FSSAI License

NOC from Fire Authority

Permission letter from the local municipal body

Vehicle license

7.Location

Vehicle Parking

Visibility

8.Health and Hygiene

9.Brand Creation

10.Adopt Latest Technological Trends

Renting studio

Find a Good Mentor

Have a Plan

Entertainment and Relaxation

Don’t let your stress get the best of you

Let us understand the benefits of digital transformation on the real estate sector

1.Interactive online Applications

2.Real Estate Portals

3.Autonomous Vehicles Parking

4.Property Management Softwares

Price

Location

Accessibility

Ambience

Services and facilities

Time Period

Planning an event :

Keeping Track of the Event Process:

Finding A Perfect Venue For the Event:

Types Of Events Organized on Unique Places:

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