5 Tips For Your Fashion Popup Store

You have planned for your fashion pop-up store to be a hit but you need to be sure before opening it. Know all the points that are said to be important by the experts to create your fashion popup into a success.

The Right Reason

Now you are a new fashion brand that has been started to be recognized as a successful brand in the market- it may be first or second, you need to be sure about the reason you are planning to go offline with your popup shop and set all your purposes right. Everything that comes after that will define whether you want to be placed in a high street area or a mall.

Is it to engage your customers offline?
Are you looking to explore a different city or a new market?
Do you want more brand awareness?
Do you have an upcoming collection to be shown?

Mainly these points complement each other. But there must be one point that will stand out from the others, which then becomes the main goal for your business when it comes time to bring it front and promote it.

Related Post: Start your own hassle-free popup shop!

The Perfect Timing

Once you define your reason, why you want to create a fashion pop-up store, you need to define when and for how long you want to keep the store open.

Knowing the right time to open up a popup store adds to your success. You need to study the dates when your target audience will be at the place that you are aiming for so that they don’t miss your store.

Some important factors to consider are:

Fashion week agenda
Other events that are complementary
Festive seasons
Start of the season
End of the season

To decide about the about of time your popup store on rent should last, I would say it truly depends on the type of experience you want to deliver to your customers. Short term popup stores create an impactful perspective and thus building great customer experience for your brand.

Popup shops that last for more than a week are those that want to a part of the market in a daily way. These pop-up shops then become a go-to destination for the customers because they create certain reliability over time. These long popup stores then go on to become a permanent shop in that area.

The common ground between these two is that they work incredibly well for your brand as a case study.

The Perfect Location

As Important as timing is for your popup store, finding the right pop up shop space that is planned by your budget and as your brand’s identity is equally important. So where do the people who follow your brand’s style go to?

You must have a clear customer persona to get this right. Do they go out to the mall shops or do they go out to outside areas?

Websites like Myrsa help you find unique spaces for your popup shops. Decide the type of space you want from small to big and also specify the time of your shop. Find your ideal popup shop spaces on Myrsa. Once you have this clear you can then start to find the different types of popup locations that are within your price range and your decided area.

These are the various types of pop-up stores:

Mall shops
Stores or street-level shops and retail spaces
Mall booths or stands or exhibition stalls

The essentials that your popup store must have are:

fitting rooms
storage space
storefront for display
bathrooms / restrooms
security cameras to prevent theft
proper lighting system
parking close by
accessibility by public transit
street entrance

If the choice you made is in a shopping mall then make sure to know about the opening and closing time of the store.

The Perfect Store Layout

Now that your idea, timing and location are set, the next thing is to plan your layout. The best layout for your fashion popup will be the one that will create a different or experiential experience for the customer. And the layout is a complementary work between the location and design.

Some basic things to place depending on the spot chosen are:

brand or logo for your storefront
lighting fixtures
Mirrors inside
wifi connection
wardrobes, clothing stands, shelves and hangers
cashier system for the POS
stoppers and signs for outside

You should keep in mind that the inside store should match with the outside of the store to match your brand story. If you want to attract new customers then create an inviting atmosphere for both inside and outside your store.

Promote your Pop-Up Store

Create a lot of awareness about the store you are going to open. Let everyone know about where and when you are about to open your open popup.

A few important tasks to carry on are:

make sure to promote it on Facebook by creating an event
promote it on Instagram accounts
contact all the influencers and newspapers
make offers that can attract customers
set up an opening and closing event for your pop-up store

It is time to get your pop-up fashion idea going! Our team will gladly support you with every step of the way, by finding the pop-up location you were envisioning and creating an incredible fashion pop-up shop that both your customer and yourself will relish.

April 23, 2019 0

Earn Extra By Giving Empty Retail Space For Rent!

In 2017, the retail business saw some huge changes. Publications were loaded up with doom and gloom headlines about the retail end of the world. And while brick and mortar continues to be a feasible deals channel, the shifting landscape has some industry players, especially business landowners, endeavouring to make sense of how to fill their empty retail spaces.

As traditional retailers screen, that space is left unoccupied — leaving the owners to locate another occupant. Finding another long-term tenant can take months or even years, yet that home loan on your space still should be paid. Rather than basically hunting down another, lasting occupant, you can monetize your unoccupied retail space meanwhile.

Depending upon the size, layout and area, you have choices to make some money off your space while waiting for the right occupant. Giving your retail space for rent can be a great idea. Here, we outline a couple of the best choices so you can settle on the correct choice for your space.

Utilize Your Space for Pop-Up Shops

Rather than picking just for long-haul retail occupants, business space proprietors can likewise investigate the alternative of short-term renters. Indeed, we’re looking at presenting your space for pop up shops.

Short-term opportunities, similar to pop up shops, can keep your space possessed with retail occupants and keep the foot traffic streaming. Yet, before you start with your choice to run with pop up shops in your space, there are assignments you’ll have to deal with to prep your space for short-term tenants.

Just like with private gatherings and occasions, you’ll need to accommodate tenants with the basics like bathrooms, Wi-Fi and climate control. To additionally speak to brands lurking here and there for the correct space for temporary activation, you’ll need to guarantee yours is impartial to effortlessly expect your renter’s visual identity.

Each renter will need a different aesthetic, so if you have a blank slate for brands to work with, you’ll likely pull in more bookings.

Rent Your Space for Private Events

If your space is especially in an urban centre, you can likewise rent your commercial space for private occasions. In many bustling cities, there’s a consistent demand for well-appointed venues for gatherings and occasions, and commercial space owners can take care of that demand.

From fundraisers to art sales to parties to corporate events, property owners can showcase their space for a variety of purposes. If you choose to go this route, ensure your space can suit organisations eager to have an event with things like:

Working restrooms

Wi-Fi

Heating and air conditioner

Light, particularly neutral light

As a space for occasions, you need your setting to be a clear canvas. Along these lines, consider painting your walls a shade of white and keeping any decor theme neutral. It’s additionally useful in the event that you can give catering or bar service suggestions to occupants.

Likewise strategize which kinds of occasions would work best in your space — intimate social events, large parties or something in between.

Myrsa helps you with renting out your spaces on a temporary renting basis to different brands. Just list your space on Myrsa and start earning instantly with the brands of your choice.

September 11, 2018 0

Co retailing helping with spaces for a pop-up shop on rent

What are pop-up shops? Pop up shops are temporary spaces that are used by brands to launch a new product, test a targeted audience, test a new retail area and even experimental marketing.

When you hear the term, “sharing economy,” business model like Uber and Airbnb come to your mind. However, your businesses can also participate in economic sharing.

Commercial space landlords in India have both cut costs in the related way recent college graduates cut costs when they move to the big town and get a low-paying job. They’ve moved in together when expanding to a new location. Retail space sharing is similar to this, it has enabled both businesses, to respectively have an independent business in a new location at a lower cost. You can own a big place in a prime location that usually has upscale pricing and then rent out the remaining space at Myrsa to someone who is in need of it. Another way to think about small business sharing is Co-Retailing or Co-Eatery, whatever you want to call shared retail space.

Related post: What Are Pop-up Shops

How co-retailing helps popup shops?

A business owner can let out a part of his/her current space, or a group of hopeful company owners can seek out and rent out a single space for temporary renting. In some instances, the companies share everything, from a door to the utility bills; while in other cases, the companies are able to secure more liberation with separate entrances and individual utility meters.

This type of spaces is suitable for pop-up shop owners since popup shops aim for temporary spaces on rent. Your commercial spaces can be rented out on a temporary basis on Myrsa which can be used by pop-up shops. Sharing a similar entrance and sometimes even the same customers will be very beneficial for popup shop owners.

Pop up shop owners are everywhere! People trying out a new product, digital startups who need to test out their products, and even seasonal products are sold. So the demand for temporary spaces is more. They are searching for small spaces in various destinations on a temporary basis with low prices.

Give your extra commercial space for pop-up shops as finding them is an easy task. You don’t have to wait for the perfect brand to get in contact with you and lease your property for years. Popup shops are flexible and rent out your spaces for weeks or months as long as you need them. Having different brands everytime will also help you improve your contacts and have a new perspective on your business.

The benefits of co-retailing, beyond the savings, would be a chance to expand a business while minimizing risk. And also the ability to share customers in some cases.

You can start your own co-retailing space for pop-up shops on rent and it’s as easy as booking a hotel or a flight

Related post: Your space is your leverage!

We at Myrsa help you with this process. Myrsa lets business owners post their sublet opportunities and connects them with other popup owners looking to share space. List your spaces at Myrsa and start your co-retailing spaces now. It provides short-term space opportunities for startups and pop-up businesses to rent.

August 31, 2018 0

The many talents of the space you own!

You read that right. With Myrsa, you will gain irrespective of whether you are a Space Owner or a Space Seeker.

You are a Space Owner when you have an empty space listed on Myrsa and a Space Seeker when you are a brand looking for a temporary space or location.

For a Space Owner, Myrsa has a lot of ways of monetizing your space. Space can be any kind of area or location that is usually vacant. Your unused parking, unsold shop, open garden or lawn of your farmhouse, the lobby of your office complex and the list goes on.

The stilt parking that you don’t use when you’re at the office, can let multiple bikers park their bikes/cycles safely and pay rent for that many hours to you. Sounds easy? It is even easier in practice. Upload some pictures of your parking with the details on Myrsa and open the time slot according to availability. When you go out for a trip of multiple days, you can simply extend the time of availability and keep earning without any extra processor heavy paperwork!

If your school/college has an auditorium, think how many days a year it is used? I’m sure not more than 100 out of 365 days. This auditorium is the best low-cost theatre for budding artists who cannot afford to book famous theatres. A smaller ticket size attracts an audience! The same plan works for assembly halls and classrooms as well. Extracurricular activities and competitive exams require extra lectures. Once you have listed your rooms on Myrsa, teachers can book the classrooms after academic hours and hold their classes there. The school environment and equipped classrooms are the best for children to concentrate on their lessons. The teachers find it pocket-friendly to rent classrooms for required hours rather than paying big sums of yearly money.

The atrium or quadrangle of your office complex can let a food truck be there for few hours a day during lunchtime or evening. You will earn rent out of the otherwise unused space while the food truck owner has his parking problem solved! The people working, too, get great food at their office-doorstep!

A lot more spaces are available around you and Myrsa enables you to make the most of it! Stay tuned for more ideas!

February 5, 2018 0

Tag: find pop up space