How Common Areas of Society can be used for Sales and Promotion activities?

“Commercial marketing involves operations, which develops and supports mass marketing and personal marketing and that helps to compete or integrate the entire promotional mix and makes the marketing mix work better.”

This definition implies that marketing promotion is a subset of promotional strategy, which has less value than advertising and personal marketing. This idea no longer exists – Marketing promotion is now considered one of the most powerful and important aspects of the promotional mix. It requires careful planning and strategic development like other marketing sites. Sales promotions are everywhere, every day, as seen by almost all of us.

Society is an ideal place for placing your sales booth because there are several options to set up your sales and promotion plan. Also there are many common areas in a residential building are generally used by the owners of the apartments which include parking lots ,gardens, lobby and corridors, etc.

1.Parking lot–

A parking lot in a housing society requires a very vast space as it allows many owners to park their cars. But the idle space in the parking lot can be considered for sales and promotion activities of a company as it can place its booth with certain advertising banners and pamphlets.

2.Garden–

Garden in residential society is generally occupied by children and their parents. Conducting a sales and promotion activity in a garden can not only get you new customers and clients but can also fascinate the vicinity by the plants, flowers, greenery, the sounds of birds. This is a fantastic option if you are short on a space or want to conduct an activity on a small base.

3.Lobby and corridors-

Lobby & Corridors act as a secondary room space as they are wide enough with a lot of space for storage. So it helps to set up a permanent space ideally for promotion whereas in the case of parking lots and gardens that is not possible because every time the space is not available. So the company can set up a small office just for sales and promotion in the lobby or in a corridor.

Benefits of doing sales and promotion in a society :

Target Audience– Residents of the society belong to varied economical classes. Each one of them has different requirements and desires. When you are doing sales and promotion in this type of location you interact with a lot of people, therefore this can help you to get your target audience.
Growth of business – The promotion can encourage customers to try a product, increase their frequency or quantity of purchases, they can help to build a better database, cross-sell and extend and reinforce your brand. And hence this is the way how sales and promotion in a society help the business for their growth.
Less expensive – Starting a sales promotion in a mall could be really expensive to imagine rather if you start your sales in a parking lot or in a garden it is very cheaper comparatively to set up and run.

May 12, 2021 0

Holiday Homes-Emerging real estate segment in India

With a growing number of second-home buyers instantly opting for holiday apartments or homes, in this article we will be having a glance at the benefits that this segment gives and the areas or location that holiday home buyers prefer to invest in.

Invest in second homes, is basically motivated by a section of buyers, who would like to seek profits out of real estate investments or keep it for prestige. Nowadays we Indians have been investing in second homes for quite some time, but people these days are currently shifting their attention to something which offers them more personal utility, like a holiday home for a short vacation.

The holiday home provides them to experience the additional benefit of a weekend holiday at an owned space. Further, such properties also give the option of temporary vacation home renting to other people by listing space on portals providing such temporary rental options like Myrsa. And indirectly earning extra income from the tourism potential of the property address. Homestays as holidays have grown a profitable market, now.

Indians who purchase holiday homes, lead to having greater disposable earnings and belong to middle and top management groups. Such buyers are usually in the age category of 35-45 years. The motive behind investing in a second home is either for investment purpose or weekend getaways or short trips for relaxation. With workload increasing day by day in corporate life, people prefer to relax in some location that’s just drive through or easily reachable and scenic too.

In this article, we will be discussing various options available for different cities in India and their adjoining locations that can be one of the options to choose from.

Related Post: 5 Steps to Increase Conversion and Rent Out Your Property Faster

Mumbai

For Mumbai and Pune residents, some of the favored locations are Lonavala, Alibaug, Karjat, and Goa. Lonavala has been by far the favored most locations because of its or its greenery and pleasant atmosphere and easy connectivity with Mumbai and Pune residents. Also, there is a large number of properties in the pipeline for row-houses and bungalows, from leading developers providing good construction work. There is also a healthy demand for open plots, in Lonavala which some people choose to buy and build their own rowhouse or bungalows.

Alibaug is also a preferred area for Mumbaikars as it has easy accessibility both roadways and waterways like ferry who prefer coastal areas. Karjat also offers affordability and serenity as its primary USPs.With the temperature prevailing comfortable round the year, it draws people from Mumbai and Pune. Increase in the tourist base and gaining interest in activities like rappelling, kayaking, and boat rides promise attractive returns to investors and second homeowners. Also, such locations mentioned providing a good opportunity for temporary renting to people who wish to have weekend getaways during long weekends

Delhi

Delhi being close to Haryana and Himachal Pradesh, which hosts India’s best hill stations Shimla and Dharamshala. The tourism has given a boost to the real estate sector in Himachal Pradesh. The first one to see real estate boost, Shimla’s realty sector has now reached a saturation point as options available now are far from the city in the outskirts. So buyers may consider upcoming destinations like Manali, Kullu, Chamba, Chail, Dharamshala, Kasauli, and Solan which offer numerous residential options that’s close to nature and scenic with easy availability of essential amenities.

Chennai

When we look at the southern part of India, in the south, Puducherry is a favored destination for residents of Chennai and it has many second home choices available, from regional and national developers. For buyers located in Bangalore, Mysore is the favorite location to choose from as its scenic and easily reachable to them.

Kerala

For buyers residing in Kerala, which has also emerged as a popular destination of late. When you are aspiring to buy an apartment for a secondary purchase, carefully pick the location. There are several places in Kerala that are gifted with scenic beauty, like Kovalam, Kochi, Munar, and Alappuzha that experiences that higher count of the travelers. Try to pick a property near these places.

Lets Conclude

Nevertheless, not everyone can locate an ideal alternative close to one’s home. Price factor and the lifestyle quotient, also act significant roles, when hunting and exploring for a second home. Purchasing or Investing an affordable home nearby or neighboring to the workspace or a bustling marketplace, may also not be feasible, when it comes to locations for holiday homes in Major cities like Mumbai, Pune, Delhi, Chennai, etc. Consequently, while the mindset towards holding a second home is gradually evolving, people are seeing for innovative concepts that give affordability, ROI and also lets one enjoy holidays at their own homes, in between. Also, leverage and earn from second homes, occasionally when demand is more especially during long weekends

August 28, 2019 1

How to monetize Fitness Space by using it for various Dance forms?

Dance is becoming popular not as an Art Style but new fitness mantra. In olden days dance was just practiced by people who loved or had an affection towards various dance forms like Bharatnatyam, Kathak, Kuchipudi, Lavani and so on. Such dance forms varied in India from state to state. Like, Maharashtra is famous for Lavani and Kerala for Kathakali. Dance is now being treated more as a fitness formula and an also becoming more popular as fitness business idea than just an art.

India is transforming 360 degrees and this transformation is bringing positive results in the lives of people. We are these days leveraging facilities of space in our areas like society clubhouses on rent, halls, garden areas or lawns that are best places to conduct Yoga classes. Such spaces are also being used to conduct fitness activities like Yoga, Zumba and so on. In this article, we will be highlighting such dance activities which are now being taken up as fitness or workout activities with various age groups and.Let’s discuss different forms of Dance Workout Routines.

Related Post: Essentials to Open a Dance Studio

Aerobic

Aerobic workouts are amazing and the most popular forms of exercise for a decade as Fitness spaces for rent are readily available. Dance is an aerobic exercise, conducted in a similar form as other aerobic classes. While the dance technique may differ, class structures are more or less the same. Generally, class begins with a warm-up session, which may go on anywhere between 5 to 30 minutes and involve exercises to raise your body temperature and flow of blood in the body, and stretch your muscles. The warm-up period will transform into a rigorous dance routine aimed to boost your heart rate and get you pushing and sweating, concluding with 5 to 10 minutes of cool-down exercises to further overcome and lessen muscle soreness.

Jazzercise

Jazzercise is a perfect dance-fitness routine and one of the numerous well-known dance workouts these days. These hour-long sessions mix jazz dance with strength training, as well as Pilates, yoga and also some parts of kickboxing, all set to today’s popular music, from favorite Top 40 songs to country and everything in between.

Zumba Classes

If you are hunting for an upbeat and intense form of exercise, look for Zumba class locations, belly dancing, salsa dancing classes. Zumba is being taken as a profession by many people and evolving as fitness business ideas. Zumba, for instance, is a workout performed to a Latin beat. Such sessions will have you sweating to hip-hop and other vigorous and energetic music. It mixes calorie-burning cardio exercise with a core muscle exercise and interval coaching to maintain and help tone and sculpt your body.

Yoga Classes

For people who are in search of a different type of intensity in their dance workout, watch for Yoga Trance Dance. Yoga Trance Dance is a free-flowing activity that mixes yoga postures, meditation, and free-form action leading into combined energy. Nia is another type of workout is made up of 52 movements that mix dance, martial arts, and remedial arts, and it manages your core muscles and upper limbs.

Ballroom Dancing

Ballroom dancing might not be the like the most vigorous and strenuous aerobic dance to do, but it is surely having lots of benefits. It is a reasonable activity and is promoted throughout the world. The only downside with this type of dance form is that you cannot simply do it alone, you need a companion. You need a partner for the purpose. Once you have discovered someone to dance with, you are certainly going to have a fabulous experience that is combined with exercise. This type of dance helps to tone muscles, burning calories, great for bones and increases confidence. So ballroom dancing should not be underestimated since its slow but works excellent as a form of exercise.

Belly Dancing

Belly Dancing is elegant and fascinating. It developed from Arabic countries such as Egypt and Turkey many years ago. The name is totally western and is a single and solo dance style where body articulation is a must. There are various forms of belly dancing, and each one has its individual style. It does come under the level of aerobic dances and is practiced these days in fitness classes too. Reason of it becoming popular day by day it because of its host of benefits like it helps with a new experience and simultaneously improves your fitness level.

Dance-fitness classes are accessible for beginners, intermediate and advanced fitness levels. Just search on the web – “yoga class near me” or “fitness class near me”, you will get loads of locations available around you conducting such dance classes. Some provide more of a workout than others. You can select the perfect dance style that suits you.We at Myrsa provide a platform to people looking out for temporary spaces for rent to conduct various fitness classes.

August 21, 2019 0

Make use of all spaces you have: Lift lobby on rent

To start with, it’s worth taking a look at the history of the lift lobby and how it’s changed throughout the years. Traditionally, lobbies just filled in as a gateway or holding up space. It wasn’t exceptional to see just a front counter and scanty furniture.

Keeping that in mind, the lobby worked comparatively to a holding up room, giving a place to guests to unwind while sitting tight for an arrangement or meeting. This kind of lobby, can at present be found in some business structures, yet the old thought of the lobby is being eliminated for another point of view: the lobby as a typical zone and statement.

Many businesses have re-imagined the lobby as a place for people to socialize, make plans, and prepare for the workday. As such, today’s lobbies are large and flexible. A similar lobby can contain singular work spaces, aggregate gathering territories, and even occasion spaces. As lobbies are seeing consistently expanding use, it’s significant to consider how they can impact function execution.

Lobbies are prevalent spots for doing work these days, sometimes even serving as impromptu offices. Business Survey spotlighted this phenomenon, referring to that 66% of office work really occurs outside the workplace. Since the present bigger lobbies offer loads of seating alternatives and other amenities, they’ve turned out to be perfect for representatives to accumulate and work. This is run of the mill of numerous effective enterprises; the principal floor of Amazon Seattle is, for the most part, collaborating space. A few organizations, similar to the Expert Lodging in New York, transparently publicize their lobbies as multi-reason spaces. These installs recommend that it’s best to regard a lobby as a work space and shared social space and design it accordingly.

Till now you must have understood how lobbies are one of the key public areas.

Further, let me tell you how lift lobby on rent can make you money.

The constant footfall in these lobbies is a great factor in generating revenue from it! Brands wanting to have kiosks set up will book your space as a temporary rental with Myrsa.

Myrsa helps make this type of earning easier and lets brands get in contact with you. Office lobbies are usually packed with people and this is a great way for people to make their small businesses work. Your spaces can be great for some brands to conduct their business. You would have never thought of it, right?

Lobbies are also the best places to get the consideration of the considerable number of representatives and staff in any sort of CSR action being arranged. Funding events donation drives handmade articles put up for a charity sale or simple awareness programs, all sorts of social media activities require the areas in your office. Be a part of social activities taken by them, take care of the issue of finding a place.

Sales, marketing activities, booths or even popup shops can be held around your office space.

Related Post:What are Pop-up shops?

These days Paytm Kyc individuals are all over the place, they need spots to do their activities. Workplaces are one of the spots that they wish for. If you let out your lobbies peoples account will be verified. Consequently helping with digital marketing initiatives.

Myrsa helps you get closer to getting brands for temporary renting. This unique concept of Myrsa lets you be in total control of your space. List your lobbies in here and get going.

September 1, 2018 0

It’s a win-win!

Long gone are the days when labour and hard work were the only sources of generating income. This is an era of Smart Earning. When I say Smart Earning, I don’t just mean online investments and dealing with cryptocurrencies. That involves too much risk to be called Smart. What should, ideally, be called a Smart Earning Method would have a minimum gamble, minimum hand-effort and, of course, maximum profitability. We have created this platform keeping in mind the “Win” of all our customers and users.

To give you a better idea of what I mean to say, let me give you a few cases in the Before-After format.

Start with the place you visit at least twice every day – the atrium of your society.

Before – Generally an empty space with a few persons crossing it while going in and out of the building.

After – Here there is a variety of Afters that I can list! What if a Dance teacher would hold dance classes once or twice a week in your lobby/clubhouse? The kids of your society will not require stepping out of the premises, the classes they usually visit will reach them instead. Besides, the trainer will make a contribution to the society which will be an extra income for the social fund. The parents, the children, the society and the trainer, everyone benefits. Win-Win!

What if there is a shop in your area that have recently opened and wants to publicise itself? If you list the lobby/clubhouse of your building on Myrsa, the shop owner can find it and connect with you to publicise their offering. Again the society will have a way of making extra income while the residents can try whatever the shop has to offer and the shop gets great publicity! Win-Win!

Think of any parking lot around you that remains vacant often.

Any mall’s parking lot during weekdays, mornings and afternoons.

Before – A lot of space lying unused except for weekends or late evenings.

After – If this is listed on Myrsa as space, NGOs can find and connect with the owner to, say, hold a free health check-up for senior citizens. Come to think of it, the animal care organizations can hold small events for pets as parking lots are similar to huge, closed halls safe for the little paws. One free parking lot can have numerous uses cases the more you think of them!

Making the best use of an area is what Myrsa facilitates. Everything is hassle-free and as smooth as booking a movie ticket or a hotel room. All an owner has to do is list a space they own on Myrsa, then sit back and relax. Brands can find the locations that suit them the best and connect with the owners.

Related Post: Your space is your leverage!

All kinds of artists, trainers, chefs, groups, and individuals can look for their perfect spaces and connect with the owners of those spaces on the website and close the deal!

So next time you see your property, parking, garden, clubhouse, college computer laboratory or society lobby/clubhouse, see the various invisible sources of income they are and make them a reality. List them on Myrsa and make the most of your spaces!

February 7, 2018 0

Tag: lift lobby on rent