Kiosks: A small space to grow your business

Digital marketing is booming at a rate that is unfathomable to us. We can just search, click and order all the necessities required. Age-old marketing techniques like door-to-door selling have been obsolete for quite some time now. It’s not like companies are not opting out of such techniques, but these techniques have somehow lost their way. Since, door to door selling increased the engagement of potential consumers with the brand representatives,there was a sense a trust developed. Not just trust-building but this technique also helped keep the expenditure of the organization to a bare minimum. A very well-known company
Eureka Forbes used this technique to an extent that whenever we see a travelling salesman, we assume it’s selling an aquaguard or vacuum cleaner.

So, what was the reason behind the decline of the door to door selling even though it was so beneficial to the organization in cutting costs and building trust between the consumers? One of the main reasons is digitalization. With the tremendous growth in online advertising and
people growing towards it, it was difficult to conduct sales offline especially through this mode. Another reason being security. People thought it was better to get the same thing online or from a retail store rather than letting an unknown person enter into their houses.

It is also a very tedious job to go from door to door to societies and cover a large area in a short period with very few sales. So, what can be the solution to a problem like this? One solution can be renting out a place and demonstrating the product there but this involves the cost of renting and other overhead expenses of hiring professionals on a sort of permanent basis, electricity and various multitudes of bills. What if we can think about a solution wherein, we can keep the costs low and also cover various areas in a short period? Our problem can have only one viable solution and that is a temporary space for rent. This is how we can sell products more efficiently and easily with the help of kiosks.

#1 Setting up a kiosk in society compounds:

The best way to sell a product to a large number of people without going through the pain of knocking on each door is by setting up a kiosk in a society compound that has access to many people. Through this, the salesman can explain the specifications of the product while establishing a sense of trust and also without risking security. This is one way the organization can earn by selling the product and also the society which is renting out a kiosk to the organization to promote its product.

#2 Kiosks in malls, shopping complexes:

Since malls and shopping places are always swarmed with people, this can be the best way to sell a product. With so many people around, there is always a chance of a good sale and increase the reach of the product by demonstrating its qualities which is not possible to do online.

#3 Festivals and special launches:

The best time to sell a product is during festivals as people tend to shop more during this time. Launching a special product can also be done by this process. Also giving out special discounts will help enhance sales.
Such solutions can be opted to improve the age-old process of door to door selling. A kiosk is very easy to set up and very cost-effective. Since we can rent a kiosk for a fixed set of hours or days, we have flexibility in our hands. A space as small as a kiosk can fetch us so much that we cannot even imagine!

Renting a temporary space is super easy through the Myrsa portal. In a few steps, you can rent a portal for your brand and start selling! Not just renting for yourself, but if you have a kiosk yourself you can put your space on rent and earn easy money!

February 11, 2021 0

Pop-up Stores in Malls: How To Get In The Game

Malls have a long track record of offering a place for shopping and socialising. Containing luxury brands, restaurants , cafes, playgrounds, education centres and movie theatres, malls have become neighbourhoods of their own.

They draw on the power to have a diversified environment to appeal to a variety of different audiences, and more and more retail and pop-up experiences are being provided, as well as capturing the rise of e-commerce companies turning to physical locations to provide IRL for their customers.

Issue or a chance?
In relation to the Mark Cohen, director of retail studies says, “The Internet is now hollowing out the great mall.” Mall operators need to innovate as they compete with growing numbers of online shopping customers. Credit Suisse, the multinational financial services company, has also projected that online fashion revenues would double to 35.7% in 15 years and that by 2022, up to a fifth of the 1,211 malls will close their doors.

However, what we are currently witnessing is an exciting transformation in the industry and a revival in physical stores instead of hearing developments such as the demise of brick-and – mortar. The rise of e-commerce, in reality, is not a challenge to malls, it is a call for creativity and a chance for cooperation.

Pop-up shops to get in the game
In-store shopping appears to have value. They provide an irreplaceable shopping experience, encourage customers to try out and evaluate the quality of goods, and provide a space for face-to – face contact between salespeople and customers.

In reality, giant e-commerce companies such as China’s Alibaba have recognised this and they are increasingly looking for ways to open physical stores.

Just as e-commerce firms were looking to pop up, more and more malls were looking for pop-up store options to tackle the closing of department stores, fill empty spaces and enliven the shopping experience. Short-term pop-up shops have shown that they increase foot traffic, target millennial demographics, and raise overall revenue from property.

Malls are not static centres for impersonal purchases, but living hubs of consumption and enjoyment that change with the seasons, inspiring and vibrant.

For mall owners looking to liven up the dynamic in their malls, pop-up shops create excitement and are a great solution. Malls provide a forum for major brands that increasingly use pop-ups to create buzz and attract attention to new products through partnering with pop-up shops. Furthermore, pop-ups are a way for mall owners to open their doors to start-up brands and e-commerce firms that are keen to enter and meet customers in the physical market.

In the form of pop-ups, partnering with existing businesses, start-ups and e-commerce businesses will reinvigorate malls with exciting and rotating deals. Pop-ups will add another degree of liveliness to mall owners and give clients an additional incentive to visit.

Also, another thing with malls booths is, it isn’t mandatory for you to have it in one location all year long. You can have them at different malls at different times of the year. So you can find new businesses in new locations each day. If you think that buying a booth is expensive. Believe me, you can have your own booth designed at the desired amount.

We at Myrsa make this idea of renting out your booth very easy and convenient. You just need to list your mall booth on our website and start earning.

Just a few steps and you are ready to get started. Isn’t it one of the easiest ways to earn. Sit at home and control whats been done in your booth with Myrsa. Stay tuned for more unique ideas to earn. Subscribe to our blog at www.myrsa.in.

October 29, 2020 0

Will physical retail have a role to play in a Post-COVID world?

The ongoing Covid-19 crisis has profoundly impacted many facets of our lives. The way we shop is no exception. Yet what does the pandemic ‘s effect on physical retail futures mean?

With local laws curtailing our movements at the height of the crisis (and trapping us in our homes in many countries), the way we shopped changed drastically. Restricted high streets and malls, and ecommerce underwent tremendous upliftment. Now that the freeze is easing across the globe, the question arises – does physical retail still have a part to play, and if so, what’s going to be different?

The short answer to that is yes. Physical retail should continue to play an significant part in the relationship between customers and brands. Its dynamics may change slightly, but our high streets do not go anywhere and brands will continue to look at physical retail as a mighty opportunity. What’s important to think is which customer preferences in a post-Covid environment will survive, and which will revert.

We’ll take a look at what’s changed in this article, what it means for physical retail and how brands can adapt.

What’s changed?

It’s no secret that ecommerce has seen a big boom in the last few months. As McKinsey’s consulting group points out, retail will definitely see a gradual rise in online shopping and in areas that had been predominantly store-based in the past. That would be attributed in part to consumers who previously preferred shopping offline, such as baby boomers and Gen Z, being more comfortable with shopping online. Particularly for the supermarket ‘routine’ such as groceries. If they have done it once or twice it is going to become normal.

According to Forbes, these new consumer habits are likely to persist with an anticipated 20 per cent annual growth in ecommerce across retail as a whole, compared with 15 per cent pre-Covid

In fact this shouldn’t be a big surprise. That was a phenomenon that we’ve seen already. The last few months may have actually accelerated the trend but there is still a vital part to play in physical retail. This is because while ecommerce may have benefited from being

Nonetheless. Although ecommerce success in recent months may have benefited from being a fast and convenient alternative, it can not compete with in-store experience.

What’s the physical retail getting to the party?
Ecommerce is amazing. What doesn’t want the convenience of their own home to do all their dull ‘routine’ shopping? It’s smoother, quicker and sometimes cheaper. Yet we need to note before we get carried away that this is not a one-size-fits-all case.

Everything this comes down to the experience these days. Name the industry and you’ll find that expertise is at some stage the main differentiator. This is no different in trade. Improvements in ecommerce capability are generally geared towards increasing efficiency and reducing friction. That effectiveness comes at the expense of experience and the key is experience.

Physical stores offer the opportunity to provide interactions that just can not compete with the digital world. There is no alternative. For precisely this reason, digital brands have launched physical stores all over the world over the last few years.

What’s more, it’s obvious that even in the last few months there’s been a big shift to digital, there’s still a need for an experience above and above what a typical ecommerce website offers. For example, here at Myrsa we saw a tenfold increase in inquiries about our Virtual Reality Stores as customers look for ways to differentiate and deliver unique, branded experiences.

That is why we are confident physical retail will recover as consumer demand picks up. People are going to return to the high street, back to physical retailing. Yet while we’re sure that physical retail space for rent will return as a retail force, we ‘re also positive it won’t look exactly the same.

What will become of physical retail in a post-covid world?
We need to think about what it will look like in the short term and what it will look like in the long term to answer this issue. The perspective of the short term is interesting; with the shops opening gradually across the globe, we are still catching glimpses of what is to come. We will go through this in more depth in a separate article but it is fair to conclude that physical retail will concentrate on fulfilling consumer standards about hygiene and health over the next few months. Consider PPE, hand sanitiser, and shopping for appointments.

The long-term view is even more compelling. When brands use physical to attract new consumers and offer excellent brand experiences, we ‘re likely to see even more of a shift to experiential retail. They need to work on the halo effect to do this – using both the physical and the digital to deliver a seamless customer experience.

In a recent interview, José Neves, founder and CEO of Farfetch’s online luxury shopping platform, took this even further when he said: “Brick-and-mortar digitization was ‘good to have’ in the eyes of many brands and retailers but should be pushed to a ‘must have’”

The Covid-19 crisis has increased transition pace, and the need for reform. Brands capable of integrating online and offline to gain advantages on both sides would be competitive with physical retail (so-called ‘phygital’).

Yet not all digital upgrades. Changed the role of physical retailing. Or rather, it has accelerated the change that it was already experiencing. Stores will focus less on shifting stock and generating revenue, and more on building customer loyalty, gathering insight into marketing and reaching new audiences. More marketing … Less transactional.

This is a phenomenon we’ve seen in the emergence of pop-ups as brand trial sites, run product releases and gain marketing feedback in short-term environments designed to offer outstanding experiences.

We expect that we’ll see less but better flagship stores over the next few years coupled with plenty of flexible retail (like pop-ups shop on rent) to highlight brands and goods, draw new buyers, create brand loyalty and improve online sales. We ‘re going to see versatile retailing in affluent areas where you’d never have seen it before.

Such physical stores can offer less items and sell less, but can have even more entertainment.

Entertainment and the experience is everything.

August 24, 2020 0

Ways cafes are getting social distancing right

The way we eat, where we eat, and what we eat may all change because of coronavirus.

Countries around the world are starting to remove constraints on the lockout, and people are looking for lost experiences.

One frequently overlooked experience is restaurant dining. Restaurant owners, chefs and hosts are also looking for ways of securely recreating the dining experience.

If that includes temperature controls or the installation of glass blockages, restaurants around the world have been innovative when it comes to social-distancing initiatives being respected.

Restaurants in Vilnius, the Lithuanian capital, are reopening in style with mannequins filling seats left vacant due to social distancing directives.

Mannequins provide social distancing at the Inn at Little Washington as they prepare to reopen their restaurant Thursday May 14, 2020, in Washington, Va. The manager say that every other table will have mannequins for social distance guidance when, according to state guidelines, the 5-star restaurant will be allowed reopen on May 29th. (AP Photo/Steve Helber)

This week the country started lifting restrictions on lockdowns on bars and restaurants, enabling them to use some indoor seating.

But certain tables must stay empty to hold people away from each other a certain distance and these are used to support local fashion designers.

“Empty tables inside our restaurant look very strange, and we have no way to avoid them,” Bernie Ter Braak, restaurant owner Cozy said in a statement. Aker Braak and the fashion designer Julia Janus came up with the idea.

There are already a few dozen restaurants involved in Vilnius and it is scheduled to be held until the end of May.

“We wanted to reach out to our neighbors, fashion boutique shops, and invited them to use our empty tables to display their newest collections,” Ter Braak said. “The news spread and well-known designers joined this project, which continues to gain popularity in the area.

The restaurants in Lithuania will feature 60 mannequins showing local fashion pieces.

In the middle of the lockout, the clothing industry took a hit as stores closed and retail sales dropped off.

“Designers don’t have many opportunities to showcase their latest collections, and consumption in general is down. We hope this campaign will move the waters and local designers will gain some visibility,” fashion designer Janus said.

According to the official Lithuanian Statistics Office, retail sales for textiles, clothes and footwear decreased by 56 per cent in March compared to February due to coronavirus lockdown measures.

In hopes to create normalcy, waiters at a restaurant in Brussels, Belgium, wore face masks with pictures of themselves.

The Belgian restaurant, Lodge, opened on June 8 and the waiters and waitresses who wore face masks filled with pictures of themselves welcomed customers.

The goal was to cheer up and welcome the long-awaited diners with a smile.

Burger King in Germany designed social-distancing crowns.

The crowns in Germany have been debuted on a Burger King.

Every cardboard crown has a diameter of 6 feet, so that customers are reminded of social distance.

“The do-it-yourself social distance crown has become a fun and humorous way to encourage our guests to practice social distance as they enjoy food in the restaurants,” a representative from Burger King told Business Insider.

A restaurant in Thailand added cartoon dragons to its tables to indicate where customers can sit.

A restaurant in Bangkok, Thailand, decided to sit cartoon dragons at its tables.

In an effort to maintain social distancing, customers sit on one side of the table — the side without the bright green dragon.

Pool noodle hats gave people a smile and a way to socially distance themselves at a German café.

Café & Konditorei Rothe reopened earlier this month in the state of Mecklenburg-Vorpommern, Germany.

The café had customers wear hats with pool noodles attached as a silly way to socially distance.

“In these difficult times, it’s a pleasure to make others smile,” restaurant owner Jacqueline Rothe told Insider.

Restaurants and cafes have a lot of empty spaces right now and Myrsa will help monetize all your spaces. You can connect with brands that are local and showcase their products in your cafe. You can earn extra revenue as well as maintain social distancing with it.

June 29, 2020 0

How much is rent in a mall in Mumbai?

Looking to create a fun shopping or pop-up experience? It can be a challenging challenge to find the right room with so many unknown variables — and one of the first important questions that will arise is, “How much does it cost to rent a store in the mall? “You know that temporary shopping interactions are all about finding the right location for consumers to get involved with their product or service. Many malls, however, make you go through hoops to find out the prices for the best stores open.

We also gathered details about what rental spaces are to be sold at the mall, as well as an estimation of what it costs to rent one. We’ll also be offering several alternatives to mall rooms, including chic cafes, vibrant art galleries, and more.

Why do the people in the mall rent out stores?

While shopping centres aren’t as popular as they once were, shopping centres are still a place for shoppers to visit their favourite stores and find new ones. There are several reasons why anyone in the mall would like to rent a store — whether it’s opening a boutique, offering facilities or entertaining.

Another growing area for malls and other rental spaces is the pop-up shops and shopping experiences. Companies are trying to develop exclusive products that aren’t like a typical brick and mortar shop. These short-term events will provide brands of all sizes and budgets with an opportunity to move into a physical market in a city or region that they have not yet had a presence in.

The temporary shops can generate exciting buzz on social media and draw new clients to your company. Besides mall rooms, to give your pop-up a different flair, you can also try other exclusive rental rooms like cafes, art galleries or trendy shop fronts. Later in the article, we’ll have some fun tips to give you an idea of what’s out there beyond space in a store.

How much does it cost to rent a store in the mall?

Retail real estate now in Mumbai is the most expensive, followed by New Delhi and then Bangalore. Rent is calculated on the basis of the floor the store is situated on. The ground floor demands a premium as a rule of thumb and is typically the most expensive. This is only leased to established retailers on the regional and national level. The first-floor rent is about 20-25 per cent lower than the ground and the second floor is about 30% lower than the first floor.
You can expect an average mall rent (averaged over all floors) per SQFT per month to be around Rs. 170 (+ /- 10 per cent) for all Mumbai properties.

Many other malls do not disclose their pricing and only have square footage and other famous businesses in the surrounding area. Bear in mind that many malls will charge higher rents for being close to famous department stores or retail outlets such as Apple. Of course, you want the maximum amount of foot traffic, but in a shopping environment, it certainly would cost you.

Related Post: What is Location-Based Marketing?

How to rent a store in the mall

It can be super challenging to find a retail spot for your pop-up — do you ever wish there was a place in your town that listed every option? Okay, luckily there is something exactly like that already! Rather than renting from a big mall, go local and rent from one of Myrsa’s many hosts — find Temporary rental spaces near you

Myrsa has so many shops, restaurants and stores available for rent in dozens of cities across the country. Plus, rates and services are upfront and you don’t have to go with various sales representatives from phone call after a phone call.

Additionally, Myrsa will help you narrow down what you’re searching for with search filters for location and amenity. Check at the photo collection, see what kind of equipment is included in the rent and get in direct touch with the property’s host.

Other factors to consider

Although cost is a major factor in choosing a property, you should also consider what kind of crowd you get at a mall vs. other retail locations. A shop close to famous bars, restaurants and things to do might be easier on your target market than in a dusty shopping mall.

Finding the response “How much is it costing to rent a store in the mall? “Can be time-consuming and wearisome. We hope we’ve helped you understand the cost of renting a store at the mall with some options that may better suit your needs.

May 6, 2020 0

What is Location-Based Marketing?

Location-based marketing is a rapidly growing marketing strategy, located right in the middle of the advertisement ecosystem.

In most but not all sectors this advanced marketing approach is a perfect fit. Here’s what makes location-based marketing successful and a few pitfalls you’ll need to avoid.

Marketing based on location: Wherever it operates.

Brands with physical locations are the best fit for location-based marketing, which is evident but worth repeating at all times. Such types of businesses are best suited for geotargeting strategies because location-based marketing and analytics firms will geofence locations to identify the audiences visiting their locations. Marketers build audiences for their geo-targeted ads based on real-world experiences, rather than shares and follow on social media. Using this approach, advertisers ensure that they reach the right audience and deliver appropriate content at the right time.

So who will successfully use the geotargeting campaigns? It covers all retail outlets, catering and dining establishments, grocers, and the list goes on. Below are just a few more examples.

Auto dealers

Auto dealers also profit from geotargeting campaigns which can reach customers of their competitors, especially geo-conquesting. In their final phase of visiting auto dealers, their large retail presence, high-value price tag and purchasing process force advertisers to work hard to reach the car shoppers.

Pop-ups and seasonal stores

The businesses and brands with seasonal stores and time-specific events often create impactful geotargeting strategies when they meet the right requirements. Talk of pop-up tax bureaux and holiday shops.

Marketers for these brands use publics seen at their previous year locations to offer ads to the same audience, enabling return visits the following year. To encourage future ticket purchases, professional and college sports teams use location-based targeting to meet the audiences who visit their stadiums each season. A trade show that takes place in a large venue over several days, attracting thousands of attendees, is an effective way to capture a business-to-business public.

Tourism boards

We have also seen travel and tourism boards use geo-targeted campaigns with success. For example, a marketer who works to encourage tourism in Charleston, SC, may decide to convince Savannah, GA tourists to visit their location next summer instead.

Ecommerce companies

In some cases, marketers at e-commerce firms and consumer packaged goods (CPG) firms can also use location-based marketing. Whether they have physical retail stores or not, eCommerce companies are competing for customers who visit rivals that have shops. Likewise, businesses that stock items in specific stores may use geotargeting for consumer-packaged-goods (CPG). A business with a high-end hair care product that can only be sold at salons should use location-based marketing to target customers who frequent those salons.

Location-based marketing: What to avoid

Those who use every targeting technique know that there are limitations to each strategy and location-based marketing is no different. These restrictions can be in terms of both data quality and quantity, as well as regulatory and compliance limitations.

Locations that don’t scale

The most common obstacle to build an effective location-driven campaign is to discover that places are not going to scale up to create a substantial audience. This difficulty can come from a variety of issues like choosing a single location to examine without heavy foot traffic, events that don’t last long enough to attract the right audience or smaller markets with limited data to start with.

Marketers also sometimes consider location-based audiences difficult when companies are clustered closely together or on top of each other, as in malls or multi-use buildings. It is difficult to create a market for a store located on the street level of an apartment building, or tourists to an office located on a skyscraper’s 12th floor. Marketing and analytics firms based on location may not be able to determine the difference of who is a shopper and who lives or works on the floors above or below the desired location.

Products or services available everywhere

Recall an example of this high-end hair care product? If it’s only available in certain salons, then ads based on the location will work well. But if it’s available somewhere, the plan would just not work.

Goods that are omnipresent, and can be sold in a variety of locations — think bubble gum, soft drinks, pet food — do not benefit from observations derived from a distance. Such advertisers should use other targeting strategies to reach their customers more efficiently, such as demographics and buying history.

Businesses with sensitive data

Considering the sensitive nature of the data, brands at certain places, such as healthcare facilities, can pose another challenge for location-based campaigns. Compliance companies such as the Network Advertising Initiative, the Digital Advertising Alliance, and TrustArc have membership requirements that stipulate appropriate business practices and how their member firms will treat opt-in authorisations. We play a vital role in providing protections for customers in the absence of robust federal legislation.

Usually, adhering to these codes of conduct, location-based marketing firms do not encourage advertisers to build markets around sensitive areas, especially related to health care, or participate in any discriminatory practices. These same principles apply to the right to personally track or target another person. Marketers have no desire or motive to target one market, but rather large audience cohorts which exhibit similar behaviours or characteristics.

What’s next for location-based marketing?

There are three important elements in the future for location-based marketing: legislation, the emergence of new data sources, and attribution.

The end goal is a standardized structure that voluntarily welcomes both consumers and businesses, and one that gives greater clarity and control over data practices across the entire data ecosystem.

The 5 G rollout would create massive sources of highly accurate location data, combined with the introduction of billions of new sensors over the Internet of Things. The 5 G towers must be more tightly grouped together than the current cell phone towers. Such finer clustering means cell phone carriers can triangulate position with a greater degree of precision than they can do today. 5 G also offers quicker upload and download rates, driving the proliferation of more internet-connected devices across a variety of products and industries. As these billions of sensors come online, they will not only produce location data but also other valuable data sources to track the use, usage and life cycle of goods. It is yet to be determined how advertisers, academics, and regulatory bodies interpret, evaluate, and use the more granular data.

Finally, advertisers will be gradually held accountable for their ad spend, requiring evidence that their ad spend results in new foot traffic and sales. We’re a long way from demonstrating that digital ads, and most other advertising formats, have resulted in actual sales in the shop. There are just too many unconnected silos of data to put meaningful and statistically relevant findings together. The ad seen on TV can not tell your phone or laptop that it has also been watched, while the point-of-sale or online checkout system can not alert the prior touchpoints to confirm that the sale has taken place. Given these challenges of tying online ads to offline sales, when using location data, marketers adopt a macroeconomic view of attribution. They assess how their campaigns affect foot traffic at their own locations, as well as competitors, as another data point to measure the effectiveness of their ad spending.

The Last Line? Such improvements are all new opportunities. It is because of its efficiency that advertisers can continue to invest in location-based marketing. Understanding what works and what isn’t the basis for any successful campaign.

Myrsa will help these marketers to easily find temporary rental spaces in high footfall areas. Register your Brand with Myrsa and start your promotional activities now.

February 21, 2020 0

8 Tips To Grow Your Seasonal Retail Business

Many businesses have ups and downs in their businesses and in many cases, these fluctuations are due to the seasonal changes. Seasonal business is a term to describe such types of businesses that correspond with the seasonal changes. A season can be comprehended in this setting to incorporate a) periods of the year and their climate-related changes, b) holidays, and c) festivals like the Holi, Diwali or the Christmas. Although most organizations experience some occasional business variances, others experience serious regular changes and may even restrict their tasks to specific seasons.

Some businesses that are extremely seasonal may close down completely at some time of the year. There are some businesses that are open throughout the year but may experience huge profits during one or two seasons of the year, like Diwali or Dussehra being the busiest for electronics.

Some of the events can influence the sales in every month of the year that can be predictable to businesses. These types of seasonal events can affect different industries differently. For example, January is a good month for fitness memberships or health memberships. February is generally the slowest month but it does have Valentine’s day which triggers a great way for a seasonal business. Summer is the month where all the summer products are in high demand. Likewise, June has a great increase in back to school sales. Finally, winter that starts with November and December is also the holiday month for many. Therefore tourism increases.

The dominant feature of all these seasonal businesses is that they are all small shops like kiosks in a mall or a beach shop – they are all gift stores. What this means is the customers are buying a gift for someone or gifting themselves because they are on a holiday.

These are the important customers that are more open to buying a high priced item than the other ones that only buy items in seasonal business due to the sales that they can get with any type of brands.

Though this type of business is not the most traditional type of retail business, they are very much profitable when they are in a high traffic location that has a lot of footfall in the form of tourists and vacationers. If you have a seasonal shop or are thinking of opening one, here are some of the reliable tips that you should use to manage your business for success:

1. Marketing of your brand- You might have been advertising your event mostly in a traditional way that is print media, television. You should now try to leverage social media to gain benefit for your business. Facebook, Instagram, Twitter whichever suits your demographics well. They will help to reach a larger audience without investing a lot of funds.

2. Advance advertising of opening- One of the mistakes that new seasonal businesses make is to wait until they are open to start advertising the brand. Experts in the marketing field believe that advertising beforehand, that is before launching your product can create a huge interest in the customers regarding the brand and they are much more willing to stay updated.

3. Know your vicinity- If possible see to it that the products you sell do have a local connection. Some of the examples include locally hand made products and products that have a local theme and also products that have a direct connection with the city where you have set up your business. For example, if you are in Goa then the products will have a style that is local and cannot be found online easily so that they come back home.

4. Clear out- Make sure that you don’t hold onto the old merchandise because they feel like “it never gets old.” But guess what? It does. Have a huge clearance sale that will while there are still shoppers left. Don’t wait for the offseason.

5. Pick the right products- Select the products that are proven to be top-selling items. If you dont then the sales training will also not help you. You don’t have time with slower-moving products when you run a seasonal shop. Even though they have a higher profit margin it is recommended that you have a product that has better sales. Successful seasonal business flourishes on higher volume.

6. Give customers a motivation to purchase- People are bound to burn through cash when they’re in the midst of a get-away. Separate yourself from your rivals and you’ll see a greater amount of that cash coming to your direction. Show a couple of things keenly instead of racks and racks of something very similar. Feature new uses for a more established item. Prepare extraordinary signs that make clients stop and think about your things.

Related Post: Start your own hassle-free popup shop!

7. Be different- Continuously search for approaches to differentiate your business so you’re not all that subject to the blast and-bust cycle of the occasional activity. Would you be able to start more organizations that kept running in various seasons?

8. Utilize the off season furthering your potential benefit- The best entrepreneurs utilize their personal time to revive and plan for one year from now. Clean the whole store – that implies the build-up toward the sides of the floor covering, the extra tape from signs, stapes from enhancements, the works! Do the math. Search for approaches to improve. Refocus your methodologies. To put it plainly, improve yourself and you’ll improve your business.

Now if you are looking for spaces for your seasonal business. Myrsa will help you find spaces in different locations. You can book a space for a few hours to a few days in high footfall areas. Find spaces in malls and also in other commercial areas with Myrsa.

October 10, 2019 0

How short term rentals are taking over the market!

As the technology changes so do the beliefs of the people and businesses. Current technology is fast and wants to cover a large kind of audience. This transformation has caught the eyes of new businesses everywhere. Whether you are a traveller, a businessman, a landowner or a homeowner you would have noticed that everyone is travelling at a swift pace right now. This has led to the emergence of short term rentals. This has also led to a change in how people generate income and how they will, for future prospects, invest in their businesses.

From the retail industry to real estate, experience has become the most significant part of any business to provide. In search of new experience, travellers have been emerging and adding to market growth. This has led to the growth of the economy in double the rate. As more and more travellers are rising the food and beverage industry has also been growing a lot. Studies show that 44% of people prefer eating out. For this, your business needs to be where the people are. This expanding demand, audience size, sections, and competition have ended in the progression of consumer behaviour, preferences, and expectations, triggering an entirely new set of global, digitally related possibilities in the hospitality marketplace.

Airbnb is leading the market by having more than 4 million properties in over 65,000 cities, combining more than top 5 major hotel brands.

So What are short term rentals?

Short term rentals are usually based on the time length of renting a particular property. Vacation rentals are a kind of short term rental. Also, this has gone as far as even renting out for commercial properties. The acceleration of pop-up shops in malls an even commercial complexes has made it prominent. A short term rental typically starts from a few hours and goes up to a few days.

The flexibility of the short term renting makes it suitable for the tenant. The properties provide you with all the amenities that you need and help you in cost-cutting. For the landowner, they can increase the price of property whenever they would like and also rent it out on a time that is suitable for them.

Platforms that are based on Short term renting-

Airbnb- Your Vacation Rental Platform

Find unique places and experiences with this website. This is a platform that can be used to rent out homes for a short period of time. This platform has grown so much in just a small period of time. You can find all the different types of stay rentals in different areas. It has now become a Millenials favourite spot.

We work- Coworking and office space

It has a global network of workplaces that you can rent for a short period of time. Meeting rooms, office spaces, private office, conference rooms and also event spaces can be found on this platform. Find comfortable shared office spaces and keep the work going.

Myrsa- Temporary Renting of Vacant Spaces

Myrsa.in has everything that we work has and much more. This is a website where you can find short term renting of commercial spaces whereas you can even find a retail or any kinds of spaces for any kinds of activities. Here the renters can rent out any extra space to the brands that would require them. The most popular spaces would include parking spaces, garden areas, clubhouses etc. Brands can use these kinds of spaces for any of their promotional activities or people can use these spaces for events or celebrations of all kinds. Spaces for popup shops in malls or kiosks spaces can be easily found over here. It has a vast variety of activities and also a huge variety of spaces. You can visit the website to know more.

Growth Drivers of Short Term Rentals

The rise of the Sharing Economy: Retail space sharing isn’t new. Sharing economy means to share or rent out something that is not in use. A property that you own but there are some spaces that are of no use to you or they cannot even generate any income for you. Some of the businesses selling complementary products end up sharing more than just the space. These spaces can be of use to many other businesses even the smallest of vacant spaces can generate you income. Utilizing them for generating extra income can be a great idea. There has been a lot of growth in these types of economies in different sectors like travel, car sharing, rent sharing, finance etc.

Flexibility: Short term rentals are extremely flexible. In many cases, they start from a period of a few hours and can go up to a few days. Vacation rentals are of a similar kind and if you are a commercial property then you can rent them out after hours or on the weekends. It is up to you to decide when you can rent out the property and this makes STR one of the primary reasons for renting. Seasonal brands, seasonal cafes or and many other retailers can make use of the STR and have their own shops set up everywhere.

Value for Money: The average cost of a vacant property on a short term basis can generate a lot of income than what a long term investment would give. With a wide selection, from places with high visibility to a small space, affordable places have become easier with the STR properties. They are now becoming primary choices for many.

Rental Property Investments: The preference of the millennials and the generation x demographic for rental properties over ownership has succeeded in rising rental yields and sustained demand growth for investments in real estate rentals. Also, pop-up shops are a trend that millennials intend to follow.

Popup-centric Technology Platforms: Popups are becoming extremely popular to reach out to different audiences. Millennials love this idea and brands want to impress the millennials through this. Every brand needs to have its own pop-up shops in different places. Testing out markets becomes easier through these platforms as you can have different popups in distinct areas for a short period and find out which one is the best to invest in. Also, the phrase “here now and gone tomorrow” makes it more desirable for the consumers.

Wider reach: Business owners can easily increase their brand reach with the STR programs. You can open up a number of shops at a point of time and it helps you grow further with your audience. You don’t actually need to have to invest in the property essentially, but can still have your brands at all the different places.

The STR marketplace has brought a change in the definition and meaning of property ownership by disrupting the long and traditional way of hospitality. This has given a new way to earn income from the real estate ownership business. It is now a thing that no one chooses to ignore and adapt it to their business as soon as possible to make the most.

Adapt to this new way to carry out your business and utilize all your spaces to the fullest by monetizing them!

March 6, 2019 0

Start Your Business With Kiosk Rental!

In this competitive world full of great giants already established, up and running – you might as well fail if you are a small retailer trying to rent out prominent places.

Next time you’re in a mall, watch around — those little carts you see everywhere can account for 10 percent of the entire mall’s sales. Across the years, this business model has continued to quietly and steadily rise.

Not surprisingly, e-commerce has got on fire and many retailers choose not to have large display floors any longer. Rather, they elect to occupy much smaller physical locations. Malls are also creatively responding to these changes. Once a place for the distribution and storing of goods, they are now a place for numerous experiences. With lots of franchise options out there and short-term renting commitments, it resembles to be the perfect time for entrepreneurs to start their own kiosk business without the need to invest a ton of money up front.

Related Post: How can Short-term Renting benefit you?

So, to stand out in these circumstances and at the same time have a great presence to kickstart your business, you might wanna consider about renting out a kiosk in places wherever you can meet, educate, market and sell your products. Furthermore, getting that perfect space for retail is hard. To succeed in these situations, one can rent a kiosk inside a mall, posh localities, high rise streets or tech parks.

Let’s start with the basics;

1. Deciding your target audience

Picking the right location comes into play when you can identify the target audience. Deciding or identifying the right audience plays an important role not only in choosing your location but also in your marketing and sales of your product. So, recognise the audience you want to target and whom you want to attract.

2. A budget for your Kiosk

Learning to know your budget is really important before you start any business. Consider how much you can invest, how much you can spare on a daily, weekly or monthly basis and what should be your ROI. Holding a clear picture is really easy when you look into someone who is in the same business. You can find different kiosk rental rates in malls in India.

3. Identifying the opportunities

Examine if there are any others doing the same thing nearby and get to know what they are missing out and how you can entice your audience better. It’s always beneficial to open in an untapped market, but we cannot always expect to be the only fish in the sea.

It’s time for some serious talk now;

4. Choose the right location

Even if you want to do a temporary kiosk business, you should constantly look for that perfect place where you can get the best ROI. Picking the right location will help you market and sell your brand better. Always pick a location where you can reach out to most of your target audience. Take guidance from people in business, look for places wherever you can make the most.

5. Temporary or Permanent Kiosk

Kiosks can be rented out for short term or long term depending on wherever they are located. So, determine what you are looking for! Are you seeking for spontaneous attention to try a new market for your product or do you want to have a long term commitment, where you want to settle down? That’s something you have to choose now!

6. Make no mistake in research

Do your research on reality, creating clutter, competitor analysis, leases if any, industry standards, etc.

7. Returns

It’s always useful to have an idea about what to expect and how much to expect from your business, particularly if it’s a small scale short term rental. Without significant investment on the setting up part, you can always predict what you can have in return.

There are more to pick like hours and days of operation, parking restrictions, conducting events, gift certificates and loyalty programs, appearance, etc. We will leave that to you; you understand your business better than us!

Managing a kiosk business is a great way to kick-start your entrepreneurial career. Make starting your own business reality by renting out a kiosk space in different locations for running the high quality, highly profitable kiosk.

Myrsa is an online platform where you can find kiosk on rent in various locations. Similarly, you can rent out kiosk space in malls. Try Myrsa for your business needs!

January 22, 2019 0

Category: kiosk on rent