The pandemic has tested human patience to its core. With never-ending lockdowns, restrictions and curfews we have learned to embrace life as it is and work towards building it into a good one. We were safe in our homes but haven’t we ever wondered how hard the businesses were hit due to this?But isn’t it... Continue Reading →
We are currently living in the era of digitalization and we can see a rapid change in the way things are done today. In India, almost 17-20 lakh students appear for the engineering entrance exam (IIT-JEE) just for a meagre 10,000 seats! Bizarre isn’t it? But that’s how things are running. With this increase, the... Continue Reading →
Today’s lifestyle involves a lot of stress and tension. People leave early for work and return home late in the evening. This tiresome routine makes it tough to relax and take a break. People look forward to weekends for taking a rest, going out and look for sources of entertainment like movies, plays, stand-up comedy... Continue Reading →
Digital marketing is booming at a rate that is unfathomable to us. We can just search, click and order all the necessities required. Age-old marketing techniques like door-to-door selling have been obsolete for quite some time now. It’s not like companies are not opting out of such techniques, but these techniques have somehow lost their... Continue Reading →
The life we live in drips with comfort and all the necessities at the tip of our fingers. Even with such easement, why are we not satisfied? We just want to have everything all at once because of which the reassurance of this lifestyle is not keeping us happy. Thus, yoga plays a pivotal role... Continue Reading →
Malls have a long track record of offering a place for shopping and socialising. Containing luxury brands, restaurants , cafes, playgrounds, education centres and movie theatres, malls have become neighbourhoods of their own. They draw on the power to have a diversified environment to appeal to a variety of different audiences, and more and more... Continue Reading →
Although the world is attempting to return to a sort of normality, it is obvious that certain aspects might have irrevocably changed. The business world is no exception, so what's the new standard for business? The Covid pandemic is one of only a few times in history, before and after. When all can be set... Continue Reading →
With lockdown restrictions slowly lifting throughout the world , people are starting to emerge from their homes and life is taking its first tentative steps towards normalising. In this article we will be speaking through some of the steps that retailers should consider when planning to open a store in a post-Covid world. While there's... Continue Reading →
The ongoing Covid-19 crisis has profoundly impacted many facets of our lives. The way we shop is no exception. Yet what does the pandemic ‘s effect on physical retail futures mean? With local laws curtailing our movements at the height of the crisis (and trapping us in our homes in many countries), the way we... Continue Reading →
Some of India's biggest retailers, from Levi's and Puma to Reliance Brands and Forever New, are taking the shop to their doorsteps for customers not able to visit a shop. For example, U.S. denim giant Levi's rolled up wheel stores in the Capital and Gurgaon that park in upmarket residential areas.Consumers can not only shop... Continue Reading →
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