How to run a comedy night?

With the comedy scene more popular than ever, an audience is hungry for spending their time and money on high-quality stand-ups. Whether that’s selling out household name arena tours or smaller venues highlighting the new underground talent. If you’re thinking about taking a slice of that comedy pie, but are new to promote, or just want some new ideas, we’ve produced this guide on how to put on a comedy night out.

Finding a Venue

You will be limited to some extent by budget and availability when it comes to finding the perfect venue, but there are venues out there for all kinds and sizes of comedy shows –you just have to find them! The first step is getting to know what to look for.

Location: Make sure the venue is central and with good transport links. Even the most breathtaking building, if it is a mission to get there, will not sell tickets.

The venue: Then anything goes as long as the venue facilitates entertainment shows. Having said that, when booking a comedy show venue, there are certain specific things you should think about. It is necessary to set up the room itself so that the sound reverberates around the room, in particular looking for venues with low ceilings and brick walls. This means emphasizing the sound of laughter and applause, making your audience feel less self-conscious and more likely to be throwing themselves into the show.

Facilities available: Most importantly, there should be a dedicated performance space at your venue, anything from a theatre to a function room in a pub. Try and find a venue with a Green Room to prepare the comedians. Whatever the popularity of your acts, they will probably not appreciate sitting with their audience outside.

When you book a venue, be sure to discuss whether the hiring fee is based on a direct booking fee or a share of profit. Some venues demand a fee to hire the room and make up their money from the sales of food and drinks. Other venues prefer a profit split, where a percentage of ticket sales are taken. You should make sure you understand this from the beginning so that you avoid any surprising fees later on down the line.

Equipment for a Comedy Night

Venues that have live music on a regular basis will likely have their own lighting and sound equipment, but it’s always best to check what facilities they have. For a quality comedy show, the following equipment is required: –Spotlight and adjustable lighting–Microphones of good quality–Microphone stands–Raised stage or performance area–PA system–Music system

Once you have selected your actions, you’ll need to check this list to make sure you’ve got all the resources they need for their actions. A double act, for example, would need two microphones and two microphone stands, and a musical comedian will need a vamp. Do the professional thing, and ask the comedian in advance of the show what tools they need.

Budgeting for a Comedy Night

Budgeting is an essential part of every event that you put on. You can easily make a loss before you even start, without knowing your budget. It’s essential to know your breakeven point and help you with ticket pricing and knowing what you can afford for advertising and nighttime extras. There are several costs to remember including:–Venue hire–Driver–Vehicle hire charge for your plays

How to choose your comedy acts

You need great comedians to do a great comedy series. Planning your line-up carefully is key to the success of your show. Walk the circuit and see as many performances as possible–open mic nights can be a great way to provide a platform for emerging talent. If you’re keen on a certain comedian, talk to them after the show and introduce yourself–putting a face to the name is always best.

Keep it interesting, and reserve a mix of acts. There are a variety of comedy types that you can mix to keep things interesting alongside observational comics like one-liners, but always ensure the content is good.

Note this is heavily influenced by the weekday when you pitch a charge for your plays. Thursday and Saturday nights are peak hours and therefore more costly, while Sunday through Tuesday nights are cheaper and comedians are more likely to be available and try a gig.

Planning

Setting out the venue

The trick to setting up your venue is to make sure your performances are the main focus of the evening and to make your audience feel at home. That can be done in several ways.

First, the comedian should be on a stage or raised platform, it is important for the audience to be able to see them from at least the waist. Comedy is all in the delivery so you want to make sure your audience is always able to read the body language of the comic.

Bad lighting can ruin a display. If your location lacks adjustable lighting, look for some to employ. Your comedian is supposed to be well lit but not blind. We should see their audience and should be able to read their responses.

Your audience ought to be in the dark. It makes them feel less aware of themselves and more likely to dive into the evening.

To create an intimate and relaxed atmosphere, seats from the front should always be filled in first. Blank tables and chairs do nothing to maintain the confidence of a comedian or an audience.

Marketing & Promotion

Without a great crowd, a comedy show is nothing. It’s your job as the promoter of the show to make sure everybody who might be interested knows when and where your comedy night is going on.

Whatever your budget, there are a number of ways you can get your show promoted. Announce your show on social media at the very least, and create a Facebook event. Encourage people to share and invite friends; all of this helps to create a buzz around the show. Even the comedians can be great to share with their networks.

Build a flyer and poster that will catch your eye. There are illustrators out there who might be willing to design a poster solely for exposure or a small fee. Visit relevant events, and distribute the flyers once the show is over.

Talk to your venue about posting posters on your message boards, listing the event on the calendar of your website, and even selling tickets directly through the venue. If the venue shows other comedy shows there is even more chance of your target audience seeing your event.

Place your show on websites for free event listings, and contact the local press to let them know about the series. They can include this in a calendar of events.

Challenges and how to overcome them

How to hold back your crowd.

Use your previous ticket sales to build a mailing list, and give them new show information when they are revealed. Try to keep the activities down to the same night whenever possible. When you host a show on the first Tuesday of the month the viewers will soon start searching around this time for show announcements.

What to do if it throws out a comedian?
This scenario is very unlikely if you have picked your acts well, but never say never! To reduce the risk of this happening, make sure you have contacted your acts the day before the show, as well as check your emails and make regular phone calls throughout the show day. Don’t panic if your act pulls out hours before the show. Check at what’s left of your acts and working order. Speak to them about including an opening sketch if you’ve chosen an accomplished MC. Speak about headlining the show to your middle act. They’re very unlikely to turn down the chance.

Technical hitches

The Scout motto’s words: be prepared. At least make sure you always have a spare microphone at your fingertips. If your venue includes a sound and lighting system, it is more than likely they will be providing the evening with a technical engineer. Ensure that they have a list of the equipment that every act needs prior to the show.

Now that you are all set to start your comedy show. Find spaces for rent for your comedy shows on Myrsa.

January 21, 2020 0

Location Based Entertainment: An Emerging opportunity for Startups

Today, all around us we can experience that the future of brands and brand storytelling is the Location Based Entertainment (LBE).

There is a state of rapid transformation in the brick and mortar retail. Malls are reinventing themselves as lifestyle hubs and retailers are embracing retailtainment and experiential models. Digital brands like Google and Amazon which were hyped to spell the absolute end of brick and mortar are now slowly moving into the physical world. Fo blockbuster entertainment franchisees, theme parks and unique destinations have appeared to be the next natural frontier to capture. Business models and sectors are in flux as the lines are being challenged, blurred and redefined.

Physical destinations remain as important as ever.

In actuality, physical destinations have now, in this Age of Convergence has become the ultimate platform for delivering what the consumer needs. Providing a transformative experience, consumer engagement is making a shift towards guest engagement.

Any brand that wishes to compete and thrive in this new world should know that location-based entertainment is an essential pillar for them. Here are five ways which will help you build your brand and be one of the primary to realise this emerging market opportunity:

Use this as the means of your brand storytelling.

Successful LBE’s are not just a layer of a show or razzle-dazzle applied to the same old model but is more than that. It is the adaptation of the brand identity onto an extraordinary world that the consumer can be a part of. Enterprises like Disney’s Star Wars, Tiffany’s Style Studio, Legoland Discovery Centers, Singapore’s Gardens by the Bay, the luxury real estate developments of high-end brands like Armani, Porsche, or Fendi are all manifestations of strong brand storytelling.

Make sure your consumer is the hero of the story

Brand storytelling is a collaborative act with the consumer. The consumer is just like all of us they already have their own story one in which they are the hero. So when the brand contributes it should find add meaning to their existing story. The brand plays a part and fulfils the role of a trusted source or a mentor to that consumer. It Harry Potter is the consumer then the LBE brand destination should have Dumbledore and Hogwarts all rolled into one. The brand’s main aim should be to empower and elevate the consumer. You want to introduce them to an extraordinary world which will provide them with an aspirational life.

You need a clear and powerful value proposition.

LBE is used as a tool that brings additional value to the customer. At the core of every brand destination, whether be it be complex or well defined, is an insightful value proposition, one which expresses the nature of the customer-brand relationship with simplicity and clarity. Just like in any good firm, every shot, every line of dialogue is in service of moving towards the story, in LBE, every feature of the brand should also serve to realise the value proposition.

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Know your audience.

While the value proposition can be told to express the changing heart of the customer brand relationship, it only tells a small portion of the story. Guest engagement should not be just that it should reach the audience on an emotional, social, and cultural level; what their problems, desires, habits and aspirations are.

The goal of the brand in LBE is to create content, environment and experience that the consumer would love to be involved in. This will require the brand to have a deep understanding of who the consumer is and turning those insights into results that are actionable. At this point, you should have the entire customer journey map illustrated. This can then help to analyse and understand all the brand’s interaction with the consumer.

Be authentic to who you are.

Let’s face this fact that there are many smart and talented people in the world and many of them provide the same products and service as you, whether it is an LBE designer, a film on a hero’s origin story, a beach resort or an entire cruize ship. Therefore, it is your team’s collective presence, your knowledge, your attitude or your level of service and the relationship that you have with your customer overtime that sets your brand apart.

You should focus on creating content and experiences that are a true reflection of who you truly are that the customer cannot obtain anywhere else. This requires a thorough understanding of who you are as a brand an also emphasises on leveraging the best intersection points od your brand’s mission vision and value with your customer’s journey.

If you are a brand who would like to indulge in LBE and likes to create a different experience for your customer then you should surely take a step. Finding unique spaces for your brand can become a tedious task and here where Myrsa will help you. You can find any commercial space for rent as per your requirement, that too on a temporary basis. Leverage LBE in your brand’s journey and let your customer get the best sense out of your brand.

July 9, 2019 0

Age of Experiences is here: What is Experiential Marketing?

It’s 2019 and getting consumers attention has become even harder now. For this reason alone it is easy to see why brands are falling in love with the idea of experiential marketing.

Experiential campaigns are immersive, live and memorable which will help you deliver your message without distractions. When you are new to it, it is possible that your strategy may lack the standard definition.

So what exactly is experiential marketing? Are there different types of it? How does it differ from your traditional marketing, or from live events generally? And when will be the perfect time for your brand to use this technique over other tactics?

Let us get a better understanding of the meaning of experiential marketing.

Experiential marketing, defined

Experiential marketing is a strategy that a brand uses to give a personalised experience. Also referred to as “live marketing” or “event marketing experience” the idea of this is to create a memorable impact on the customer. An experience that will motivate them to share with their friends both online and offline. This could be in the forms of event, a part of an event or a popup activation that is not tied to any event.

At its essence, experiential marketing is all about immersing the customers in live experiences. It’s likely a similar approach to the one that you use while crafting an event experience.

Events do often overlap with experiential marketing in two ways. Events can be a part of larger campaigns as a grand opening of a popup shop. Even smaller brand activation can be a part of an on-site art installation.

No matter which of the cases you fall under, you must be clear about the goals for each campaign. There are different ways to measure the impact of your experiential marketing campaign. Social expressions earned that means having a unique hashtag and by surveying your attendees after the event.

Should you try experiential marketing?

When should your brand incorporate an experiential marketing campaign in your business? It depends upon your goals, timeline and the resources.

Experiential marketing can help you humanize your brand and create an experience that will leave people with a permanent and positive impression. Although these experiences are in person and live you need to add social and other means to amplify your efforts across different channels.

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It is not enough to provide your customers with the prize wheel or lottery and then call it a day. That type of event is not called as experiential marketing. You need to create different ways or touch points that will engage your attendees in unexpected ways. That provides benefit to all of you, your event and your sponsors if you have them. This means that you need to have the budget to make your event big or a brand name that will make it big.

Better Experiences for Consumers and Brands

The goal of experiential marketing is to create a lasting impression on customers that they will want to share with others that will ultimately lead to brand loyalty. You are not just advertising the product but you are making the customers aware of what their life would be with the product. You are creating that connection between your brand and the positive vibes of the customer.

Many managers have started to devote almost 20-50 per cent of their budgets to experiential marketing efforts over the next few years. If they are not a part of your marketing strategy right now, then they should be. These are the benefits and the main reasons why you should:

1. Lasting Connections With Consumers

One of the main reasons big brands are following this trend is that it creates a lasting impact on the customers. Many of them have already begun building connections through this. Enhancing the experience by different activities turn out to be the best options for brands.

2. More Data in the Moment

When it comes to any form of marketing knowledge is power. Collecting information or data of customers through these has become the top priority of many businesses. Marketers need data about customers to know where and how to reach them most effectively. Product developers need to know which product will appeal more to the customers. Business leaders need to steer the direction of their companies.

Experiential marketing gives customers the prospect to learn about products and brands while also enjoying the experience. Those customers who are willing to exchange their personal info as the admission price to an event or experience they want to attend.

Experiential marketing is essential for data collection. The data that is collected from these events can be used to make changes in the messaging, create value, and increase customer engagement on the spot.

3. An active perception of your product

One of the main goals of marketing is to give knowledge about your product to the customers and this works well when the customer is engaged. Most people go out of their way to avoid commercials, yet most will go out to have unique experiences. That’s why experiential marketing works so well. Tie your brand or product to a new experience, like events, and consumers are most likely to get the message. In fact, 65% of consumers say that live events or product demonstration helped the customers to learn better about the product than any commercial could.

Luxury brands and other sectors are using experiential marketing to transform customer experience. Well executed marketing campaigns can turn passive customers to active participants.

It helps in transforming and elevating the connections of brands with the customers, and that’s becoming increasingly important as customers demand more specialization. With the benefits that are mentioned above, won’t be long that everyone catches up with it.

Unique spaces play a much important role in experiential marketing than you think. Finding spaces in different spaces like malls, hotels, office parks and many more is possible through Myrsa. Renting spaces on a temporary basis becomes a huge challenge for businesses. Myrsa has made this process of finding event venue easier and renting spaces for your experiential marketing has become as easy as booking a hotel. Visit our website to know more.

June 25, 2019 0

Event Venue – Problems Faced by the Event Organizers

Most event planners until now have been choosing a city based on reputation, and then select an event venue that is from major hotels to satisfy their venue requirements.

With more and more offsite venues providing with an offbeat experience for events, it may be time to rethink your routine. Why not consider what different venues the city has to offer before landing on a destination of your choice?

Think outside the box. Nowadays so many offbeat venues are providing such great experiences. Do you know that events venue can play a pivotal role in attracting attendees? If you want your attendees to leave the venue with lasting experience then you must pick a venue with a dash of fun.

Planning an event :

It is Very crucial for an event organiser to make the event most memorable for the client as well as the audience. An event organiser has to be on his toes all the time to execute an event successfully. Planning an Event can be a demanding job to carry out. It includes the whole working of the event- Organizing, Costing, Canvassing, Customising, executing, basically everything. Finding a Location for the event can also be a tedious task faced by the organiser.

An Event organiser can’t keep buying properties for every new event. Every event is different and the needs for each of them differ vastly. How amazing will it be if you could find temporary event spaces for rent? Myrsa will help you in finding unique event places in different locations. Suppose you want an Open Garden Event Space on rent you just need to go on to Myrsa and search for a similar space in your preferred location. It’s as easy as booking a hotel!

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Keeping Track of the Event Process:

All these events and you are juggling between the locations of these events. It would be fun if you could manage them all in one place. Keeping track of your event process becomes an important part of the event process. An Event is customized according to the client’s demand or needs. Clients are a prime place in the working. Everything must be carried according to their desire. Also, their desired order is to provide them with a prime place. Clients Demand a specific order or a process in which exactly the event must be executed. Keeping the tracks of the events can be a hassle for the organiser. Let’s take an example of an open Garden space event, Multiple activities are carried out Food, Drinks, Games, Dance, Singing, Audience etc.

Finding A Perfect Venue For the Event:

A contemporary place which is absolutely perfect to carry out events can be utilised. Event organisers find temporary event spaces for organising events. Open Garden Event Space on Rental can be a great way for you to execute the event in a unique place. You can List your Space on Myrsa and event organisers in need for places will find your place and contact you directly. Many Events like Garden Events, Open Flea Markets events are more in demand which can be organised at rental places with help of Myrsa. Many Creative, Productive activities can be performed on unutilized places. Event Venues Plays an Important role in any event to be a hit.

Types Of Events Organized on Unique Places:

Events are planned and organized social gatherings which are executed by the organiser. Events are non-identical, absolutely different. Events can be of various types which are been carried out all over the world. Event organiser struggles to carry out all of it due to their particular arrangements also differ a lot.

When it is Party Mood first thing that comes in everyone’s mind are Clubhouses with great space to twirl around. Clubhouses are one of the best venues for parties as they are one of the comfortable spaces. Clubhouses are the best choice for entertainment purposes and also inviting a big crowd of parties.
Award Functions should be carried on open ground that is a standard though. As seen so many years when we witness an award function all we can see is a huge stage for performances, big lights and sound a huge open area for audiences, backstage and many more. On Small scale award, Function can be organised in a Parking Lot etc.

Coming to the most awaited topics in events are Weddings, especially Indian weddings. An Indian wedding involves a lot of rituals & traditions according to every religion, cultures. Most weddings are in halls or lawns but there can be some rituals which have to be carried out outdoors.
Photoshoots have become one of the most attractive and demanding desires for clients. Even it is said to be a crucial part of the wedding process. Wedding photoshoots have become a thing these days. Bride and grooms choose various locations to do a photoshoot. Mostly they are carried out in Open Gardens, Mansions, Clubhouses, Swimming pools.

Now that you know the different ways you can easily carry out your events in a new location every time. Turn your customer’s wishes into reality. Go on to Myrsa and start finding spaces.

Stay tuned for more blogs to know all the unique spaces you can use to host an event!

May 8, 2019 0

How To Use Your Empty Open Garden Event Space?

Open garden event space is becoming a popular choice due to their limitless opportunities and the feeling that they can convey about your event. There are endless advantages to incorporating your personal style and interests into the natural ambiance of an outdoor venue.

Sometimes, it’s nice to escape the concrete jungle and head to the great outdoors. If anyone’s going to be hosting a party, a corporate function, or even a wedding, consider one of these garden-themed venues for the perfect outdoor party.

Planning the big event is indeed a task but if you choose the perfect destination its half the work is done.

The best practices surrounding event venues are emerging just as quickly as the event industry itself. Be certain to stay on top of the event venue.

As we accelerate into 2018, the events space is swiftly changing — and we mean “space” in the most literal sense. In fact, you can expect some huge changes in attendee expectations when it comes to the venues where you’ll host this year’s events.

Unique venues leave a long-lasting impact on clients and make for events that are equally memorable. No one remembers “that one time” they were stuck sitting in a hotel ballroom for hours, but they will remember the time their company took over a local garden or had a pop-up event in a serene public space. It’s a quintessential ingredient for creating your event more than just another conference or meeting.

The different types of event that can happen in your garden space are:

a music festival
a fair or market day with musical performers
a food and wine festival with jazz or bands
a dance performance
a cultural day with ethnic cultural music and dance from all over the world!
a parade or sports event
a food festival
the outdoor cinema event
a garden party with music and entertainment
a wedding

If you have a garden space then you can use them to rent it out for all these activities. And earning can be as easy as that! Just list your spaces on Myrsa.

Better listing of your space will make it attractive to customers and make it more visible making you have lots of bookings.

Things to list your garden space outdoor event:

The first and foremost thing to do is to properly describe your space( the size, access etc)
The second thing would be to upload photos of your venue that will make it gain more confidence from the client’s side.
What is the location of your garden? Specify the route and what all transportation is required to reach there.
Mention about what kind of events are you planning to have in your space? Who are your intended brands?
What days of the week is your garden available to be rented out? Maintain the price accordingly. (ie weekends and weekdays)
Respond to the requests on time, to have proper contact with the brands.
Are there other events nearby on the same day?
Arrange site visits for the brands that are interested in your space?
Allow online payments to be made in Myrsa. It is safe!
After every successful event asks the client to leave a review on your listing so that new renters can gain trust in you.

With Myrsa you can let out your open garden event space on rent. Your empty spaces can be so much more than you always think. And Myrsa lets all your imaginations come true. So go ahead and earn from your garden space and having a diversity of events!

October 26, 2018 0

Your Empty space can turn to some ones Event venue

India is the mystic land of diverse cultures and traditions. Every religion has its own cultures and traditions thus, festivals and events are held every alternate day. every day is a celebration whether it’s a Baby shower, any festival, wedding or birthday party, People love to celebrate every event and achievements with full off hearts. Well, it says Great events don’t just happen we need to make them happen. But finding a perfect venue place on required time is the tedious job. The Indian wedding market is the second highest market in the world. The demand for Banquet halls and small event halls are in demand. so, to fulfill this requirement we introduce you to this unique concept of temporary renting space for your event. which is easily accessible and within budget.

Would you like to earn during these events? Its simple log in to Myrsa and list your vacant or event space with us and earn when someone shows interest to book your space and host their events on your space. With Myrsa its simple for both Space Owners to list their spaces and for Event Organizers to find the ideal space for their events.

Spaces you can temporarily rent out for events

1. Parking Lots

Parking lots are usually empty during vacations, weekends or after office hours. Do you know you can hold an event in an empty parking space during this time? As parking spaces are huge and can accommodate huge no. of the people. This can be the place where one can host events for the large no. of an audience. Like Exhibition, Flea Market, Blood donation camp, etc. So, if you have any space similar where these events can be hosted just rent it out on Myrsa.

2. Auditorium

Auditoriums usually remain empty most of the times. Offices today are more inclined to hold seminars in offbeat places to keep their employees motivated and for them, your auditorium spaces can be one of the spaces. Let out your auditoriums for different types of seminars, events and even for small movie premiers.

3. Club Houses

Society clubhouses are stylish well maintained, have elegant furniture, many of them are beside the swimming pool or garden areas. This is the best place to held party/ functions like Engagement ceremonies, Family get-togethers, Birthday parties, Small family function and so on. Many clubhouses have huge areas who can accommodate up to 200 guests. The clubhouse is the ideal space to host a variety of events for a day, weekend or one long week.

4. Open Ground

Open ground is suitable for big events as it can accommodate a large number of an audience. Nowadays it has become a trend to host an event in open ground as people are preferring it. For open ground, evening time is the most suitable for any events as a guest can enjoy the event while enjoying the atmosphere. Apart from big events, one can use the open ground for Food fest, Music concert, Yoga Classes, Health and Wellness activity etc. Even the decorations can be spectacular.

Related post: Your space is your leverage!

Let the idea roll in your mind and register when you see the benefit! Listing your space at Myrsa is very easily, One just have to sign up and list the spaces they want to rent. Add your vacant space description and multiple photos so the renter can get the clear idea about space. Follow other guidelines of registration provided at website and Voila!! your space is ready for temporary renting.

August 27, 2018 0

Tag: Event venue