An empty garden space can be used for different activities

An empty Garden space can be used for many activities, if you don’t know how to use your space then we will tell you how you can do so many things with it. If you have such type of place or you want this type of location for any activities or a business purpose, then here we have brought so many business ideas for you, that how you can utilize it for your earning if you have a garden.

There are so many reasons are there to use your space, and one of the main reasons is to earn extra money from your vacant garden space. Because many people have their garden but they don’t use it just because they don’t know how they can use their space.

Today we will tell you 5 usages of empty garden space that you can use to make extra earning, if you have it or if you don’t have one, but you wanted to use someone’s garden for your business then also you can use these ideas.

Here are 6 business ideas that you can use with the empty Garden space.

1. Organize Outdoor parties

Some so many people like to organize an outdoor party in a Garden space because they like to do parties in an open space to refresh their mind from the workload, and some people do get together parties. That is why People search for an open garden area to do such things, to make themselves and others happy. And people like doing parties in an open area with the natural fresh air at night.

2. Organize sports events

There are so many schools and colleges who organize sports days and sports events for their students, and extra activities so people keep finding places like temporary garden space, to organize their sports event for 1 day or more than that, they can’t own the garden space permanently, because they want it for a few days only so empty garden space can be used for this purpose also.

3. Organize promotion party

There are so many organizations are there that organize a promotion party, for their employees to promote them for the higher designation, and celebrate that precious moment so they find the classy open space to do this activity for their all best employees. And for this moment empty garden space will be the best place for doing such things, this type of places will help those people who like natural open space so they can feel free and fresh. So this space will be very beneficial to those people, who are looking for a beautiful venue to celebrate that precious moment.

4. Outdoor Yoga Classes

Nowadays, Yoga is in trend many people are so focused on their health, they want to be healthy with the practice of yoga on daily basis, so people want to do yoga in an open space like an empty garden. So many professionals teach yoga and for that, they need empty garden space to teach Yoga to the people, so empty garden space will become more popular in the future for Yoga purposes, the study revealed that 11.8% of people practice yoga in India. And day by day it is increasing and people are becoming more health-conscious. So a garden space will become more popular in the future for Yoga classes.

5. Outdoor Wedding Receptions

When people plan their wedding location they imagine a beautiful venue because it is a beautiful moment so, it is important to choose a perfect and open space so it can look and feel natural, nowadays there are so many venues for a wedding venue such as indoor and outdoor, but these days people also prefer to choose their wedding venues outdoor side, such as open garden space. It feels natural and beautiful with a dark blue sky, lights up tables, with beautiful lighting, people are preferring outdoor wedding receptions instead of indoor. It is already started by a big business tycoon of India, Mr. Mukesh Ambani on a big level. In his Jio garden, many wedding receptions and other events are organized, it is also a garden space where these types of events are organized on a big level.

6. Organize Promotional events

An empty garden space can be used for promotional events such as product and services promotional events, tradeshow, and different promotional activities. Business owners are already using these methods to promote their products and services they organize events in these types of places for example- Jio is using its Jio garden to organize birthday parties, farewell, promotion parties, and many other celebrations. So the empty garden space can be used for multiple events whether it is a promotional event or promotion party.

Conclusion

Thus, an empty garden space owner can use their space to earn extra money by their vacant garden space, as well as the businessman can also use these types of spaces for their organization activities, the garden space can be used for different joyful events from birthday celebrations to a professional business party.

Credits: Arun Chauhan

December 17, 2021 0

10 business ideas to start with an empty warehouse to earn extra income

Did you know, an empty warehouse can be used for many reasons especially for startups? We have jotted down 10 business ideas that you can start in an empty warehouse. If you are lucky enough to have a warehouse at a good location such as in a commercial place, manufacturing hub, then you can consider yourself being happy that you are on the way to financial stability.

Even if your warehouse is not located in a popular place then you can still make money if you have to go about it. Many businesses can be done in an empty warehouse and one can require establishing a manufacturing or logistic company that is a well functional warehouse. Even if you don’t have one, then you will be forced to lease one for your business. Here are 10 business ideas you can start in your empty warehouse.

1) Lease a manufacturing company

Many manufacturing companies don’t need enough space to store the goods and would require a standard and well-secured warehouse. If you are looking for a business idea, you can start from an empty warehouse, and then you should think to lease it out to a manufacturing company.

2) Lease a rental company

It all depends on what your empty warehouse is about. Some rental companies may not have their warehouse and will find it convenient to lease a well-positioned and secured warehouse to keep the supplies ready. Signing a lease agreement with such companies is a good business idea and you can leverage on to make money from the empty warehouse.

3) Use it as an event center

If you have an empty warehouse, one of the businesses, you can do with it is to convert it into an events center. This will be applicable if your warehouse is located in a good location and is quite big enough to accommodate a good amount of people per per-time. You can choose it directly to rent it out to the people who want to organize the events, or you can lease it out to an event planning company that is already in your clientele base.

4) Organize mini trade fairs

There are many people out there who love trade fairs. This is especially true if the things that would be on the display at the fair for such things can attract a lot of people. This is how it works, you should mark out spaces and then rent out the spaces to businesses or individuals that would have different products and services to sell or display. With such an idea, you can make money from your empty warehouse.

5) Art Exhibition center

Here is another interesting business idea and that is a profitable art exhibition center. If you can start with your empty warehouse you can use it for the art exhibition center. You can collect fees from the artist who would want to exhibit their artworks in the empty warehouse.

6) Clothing line production business

The clothing business is one of the many businesses that can be started from an empty warehouse and the owner of the business can still penetrate the world market once the design is good and it meets the needs in the fashion market. Business owners who intend to start their own clothing line business can start their clothing label from their empty warehouse on a small scale to a customized market.

7) Fun Game center

Another off-beat business idea would be that you can start your empty warehouse as a laser tag game center. Laser tag is a kind of game that is played with lasers. Not just laser tag, but one can conduct different game zones for people for fun and by this, they can earn extra income from these small businesses.

8) Start an auto repair garage

Another ideal type of business that can be done would be to start an auto repair garage in an empty warehouse. It will pay you to hire a professional auto mechanic man to do business with you.

The truth is that people will always visit an auto workshop if they need they would start their vehicles to continue to ply the roads. People would visit auto garages for different reasons it could be for routine servicing or major repairs and works. For whatever reason it is, an auto repair garage will always translate to money for the owners of the repair garage.

9) Start a gym

At this age, many people are taking exercise very seriously and gyms have been one of the best businesses in today’s age and time. The warehouse is one of the places that you may want to start a gym from. You have to make sure that you start with a few basic types of equipment.

10) Start a recording studio

The recording studio can be considered as one of the best options for an empty warehouse. It Is well equipped nice place where musicians come and record their songs. You can also consider putting the interior of the warehouse in a good shape so that it fits well on what can be used for what. By this method, you can earn extra opportunities to earn more and make good use of the empty warehouse.

Conclusion

It is important to note that even though you are starting these businesses from a warehouse, you would still need some cash in hand that will be used for different purposes for a warehouse. Some of the businesses are well listed above and this may need wall partitioning and installation of the machines and equipment that will make running the business a whole lot effective.

Credits: Krishna Rao

December 9, 2021 0

7 ways to find Creative locations for your next photoshoot!

Professional photography is not a tale of success overnight. Many photographers are slow to create. They start with a few side gigs, and build up to part of full-time photography over months or even years.

Yet when you’re just taking a couple of gigs, how do you find a rental photo studio that won’t suck up all the profits?

Portrait studios come in various styles and sizes. From the photography studio in-home to the dedicated building on a busy lane, to the old factory building with magnificent architecture.

You can find inexpensive photography studios rentable for a limited period of time on a small budget. It may be an hour at a time, a day or a month.

Here are 7 innovative and inexpensive ways to find a photoshoot location rental

1. Find rare places for rent.
Google’s quest for photo studio rentals is likely to churn up high-priced locations. That is because they are already being set up as a studio for photography.

You just need a little floor space, and probably a window, most of the time. You can take your own cameras, backdrops and props along.

There are several different types of spaces on a budget which offer floor space. This can act as a studio for cheap photography.

Consider spaces that aren’t a typical studio space in your city. Be sure that they rent out rooms regularly for activities by the hour or by day.

Classrooms, libraries, rec-centers, halls and even the trendy cafeterias are worth checking out. See how the room suits the rental budget for the shoot and the studio.

Myrsa is a one stop location for all your space needs. Find unique rental spaces for a few hours in your desired locations. Browse through various options and find gardens and even cafeterias for your photoshoots.

Related Post: What is Location-Based Marketing?

2. TryAirBNB

Of course, when flying, AirBNB is theoretically for cheap accommodation. But finding some exclusive studio spaces is a cheap way to.

To find an apartment or house with enough floor space you’ll need to search carefully. But the emphasis of AirBNB on the photos in the listing allows you to scope out the room. You can also find architecture that is so perfect that you don’t have to take a backdrop to it.

ThoseAirBNB listings are simply a rentable studio space. Other homes can work great for some types of photo shoots.

3. Speak to a Realtor

Empty retail and office sites can be available to a temporary rental while waiting for a full-time tenant. When the listing is on the market, the owner gets some extra cash and you’ll get a cheap place to film.

Try to reach out to a realtor in the area and inquire around for spaces that could be temporarily available to rent.

4. Use the Home or Office of the Client

If you ask, the client will already have a great room available. This is too unprofessional to move into a client’s home or office for certain forms of shoots. Yet for some it can be the perfect system.

Remember just how common photography in the home lifestyle is today. Not only does the client’s home serve as the office but it is supposed to serve as the office.
It works when your customer is a company, not an person too. When you are taking promotional pictures, it can be a better idea to come into the company instead of sending the goods out.
Keep in mind that this sort of shoot will be perceived by certain clients as unprofessional. Be sure to offer this type of shoot with another location option and don’t push if the client says no.

5. Join a Studio Co-Op

Studio co-ops allow many artists who may not have enough work to support a full-time studio to share the space. You’ll get a picture studio that you can regularly use, but you’re not going to pay as much as a dedicated studio.

Search for a coop that has already been developed in your city— several larger cities have open spaces for the cooperatives.

If your area has no co-op space, you can always approach friends to start your own and lease a room for sharing.

You’re going to want to consult with an expert— like a realtor and/or lawyer. We should make sure that we figure out just how to manage the room ahead of time.

6. Creating a Studio Space Within Your Home

Many photographers begin by creating a studio space at home. A space in the home is also temporarily converted to a shooting studio. When the shoot is over, it then goes back to its old function.

A room is set aside as a dedicated studio area for others. Many photographers also remodel outbuildings and garages. And they build an inexpensive studio room, dedicated to it.

An in-home studio may not feel as professional as other choices, like shooting from the client’s house. Especially if the room is not separate from the rest of the home and customers have to walk through your home in order to get into the studio.

7. Take Outdoors Studio

Do you need a studio room, or just a room? Although some shoots need an indoor venue, other shoots need only a spot.

Most areas outside are safe to fire in. From the backdrop of nature to a brick wall in the lane. Outdoor spaces also give the shoot’s almost infinite atmosphere.

You can’t monitor the light with an outdoor shoot, as you can inside a studio. There is (usually) no connection to a power source, either. You’ll also need to work with Mother Nature and the shifting weather.

Outdoor locations, however, can yield excellent shoots and even improve creativeness. Especially with shoot styles usually taken indoors, such as product photography.

Find different outdoor locations on Myrsa. From open grounds to cute gardens rent them for a temporary basis on Myrsa.If you want such types of spaces then please fill this form:

March 26, 2020 0

How to run a comedy night?

With the comedy scene more popular than ever, an audience is hungry for spending their time and money on high-quality stand-ups. Whether that’s selling out household name arena tours or smaller venues highlighting the new underground talent. If you’re thinking about taking a slice of that comedy pie, but are new to promote, or just want some new ideas, we’ve produced this guide on how to put on a comedy night out.

Finding a Venue

You will be limited to some extent by budget and availability when it comes to finding the perfect venue, but there are venues out there for all kinds and sizes of comedy shows –you just have to find them! The first step is getting to know what to look for.

Location: Make sure the venue is central and with good transport links. Even the most breathtaking building, if it is a mission to get there, will not sell tickets.

The venue: Then anything goes as long as the venue facilitates entertainment shows. Having said that, when booking a comedy show venue, there are certain specific things you should think about. It is necessary to set up the room itself so that the sound reverberates around the room, in particular looking for venues with low ceilings and brick walls. This means emphasizing the sound of laughter and applause, making your audience feel less self-conscious and more likely to be throwing themselves into the show.

Facilities available: Most importantly, there should be a dedicated performance space at your venue, anything from a theatre to a function room in a pub. Try and find a venue with a Green Room to prepare the comedians. Whatever the popularity of your acts, they will probably not appreciate sitting with their audience outside.

When you book a venue, be sure to discuss whether the hiring fee is based on a direct booking fee or a share of profit. Some venues demand a fee to hire the room and make up their money from the sales of food and drinks. Other venues prefer a profit split, where a percentage of ticket sales are taken. You should make sure you understand this from the beginning so that you avoid any surprising fees later on down the line.

Equipment for a Comedy Night

Venues that have live music on a regular basis will likely have their own lighting and sound equipment, but it’s always best to check what facilities they have. For a quality comedy show, the following equipment is required: –Spotlight and adjustable lighting–Microphones of good quality–Microphone stands–Raised stage or performance area–PA system–Music system

Once you have selected your actions, you’ll need to check this list to make sure you’ve got all the resources they need for their actions. A double act, for example, would need two microphones and two microphone stands, and a musical comedian will need a vamp. Do the professional thing, and ask the comedian in advance of the show what tools they need.

Budgeting for a Comedy Night

Budgeting is an essential part of every event that you put on. You can easily make a loss before you even start, without knowing your budget. It’s essential to know your breakeven point and help you with ticket pricing and knowing what you can afford for advertising and nighttime extras. There are several costs to remember including:–Venue hire–Driver–Vehicle hire charge for your plays

How to choose your comedy acts

You need great comedians to do a great comedy series. Planning your line-up carefully is key to the success of your show. Walk the circuit and see as many performances as possible–open mic nights can be a great way to provide a platform for emerging talent. If you’re keen on a certain comedian, talk to them after the show and introduce yourself–putting a face to the name is always best.

Keep it interesting, and reserve a mix of acts. There are a variety of comedy types that you can mix to keep things interesting alongside observational comics like one-liners, but always ensure the content is good.

Note this is heavily influenced by the weekday when you pitch a charge for your plays. Thursday and Saturday nights are peak hours and therefore more costly, while Sunday through Tuesday nights are cheaper and comedians are more likely to be available and try a gig.

Planning

Setting out the venue

The trick to setting up your venue is to make sure your performances are the main focus of the evening and to make your audience feel at home. That can be done in several ways.

First, the comedian should be on a stage or raised platform, it is important for the audience to be able to see them from at least the waist. Comedy is all in the delivery so you want to make sure your audience is always able to read the body language of the comic.

Bad lighting can ruin a display. If your location lacks adjustable lighting, look for some to employ. Your comedian is supposed to be well lit but not blind. We should see their audience and should be able to read their responses.

Your audience ought to be in the dark. It makes them feel less aware of themselves and more likely to dive into the evening.

To create an intimate and relaxed atmosphere, seats from the front should always be filled in first. Blank tables and chairs do nothing to maintain the confidence of a comedian or an audience.

Marketing & Promotion

Without a great crowd, a comedy show is nothing. It’s your job as the promoter of the show to make sure everybody who might be interested knows when and where your comedy night is going on.

Whatever your budget, there are a number of ways you can get your show promoted. Announce your show on social media at the very least, and create a Facebook event. Encourage people to share and invite friends; all of this helps to create a buzz around the show. Even the comedians can be great to share with their networks.

Build a flyer and poster that will catch your eye. There are illustrators out there who might be willing to design a poster solely for exposure or a small fee. Visit relevant events, and distribute the flyers once the show is over.

Talk to your venue about posting posters on your message boards, listing the event on the calendar of your website, and even selling tickets directly through the venue. If the venue shows other comedy shows there is even more chance of your target audience seeing your event.

Place your show on websites for free event listings, and contact the local press to let them know about the series. They can include this in a calendar of events.

Challenges and how to overcome them

How to hold back your crowd.

Use your previous ticket sales to build a mailing list, and give them new show information when they are revealed. Try to keep the activities down to the same night whenever possible. When you host a show on the first Tuesday of the month the viewers will soon start searching around this time for show announcements.

What to do if it throws out a comedian?
This scenario is very unlikely if you have picked your acts well, but never say never! To reduce the risk of this happening, make sure you have contacted your acts the day before the show, as well as check your emails and make regular phone calls throughout the show day. Don’t panic if your act pulls out hours before the show. Check at what’s left of your acts and working order. Speak to them about including an opening sketch if you’ve chosen an accomplished MC. Speak about headlining the show to your middle act. They’re very unlikely to turn down the chance.

Technical hitches

The Scout motto’s words: be prepared. At least make sure you always have a spare microphone at your fingertips. If your venue includes a sound and lighting system, it is more than likely they will be providing the evening with a technical engineer. Ensure that they have a list of the equipment that every act needs prior to the show.

Now that you are all set to start your comedy show. Find spaces for rent for your comedy shows on Myrsa.

January 21, 2020 0

Guidelines to Follow for your First Gallery Exhibition

How do I prepare for a gallery exhibition?

The field of Photography has gained a lot of fame and interest for people all around the world. People are keener to try out new things and are not scared to explore the world all alone. In the early days due to the social rules and a limited amount of exploration, people were unable to experience travelling and meeting different people and exploring the numerous moments of life.

But today it is a totally different view of life experienced without any boundaries of gender, age, language, religion. Many of the photographers are travellers, who travel to various places and capture the most breathtaking moments from different parts of the world.

The society is more interested in the photography today than ever seen in the history, in historic times portrait painting was the only way but was time-consuming, today within a fraction of a second you can click and capture your present situation. People love to visit a gallery exhibition where you get to witness the skill and art of photography. In some exhibition you also get to buy those photographers, this is a great way of income for a photographer or even for the person who organizes the exhibition.

Here are few guidelines one must follow in order to prepare for your first gallery Exhibition:

Choosing a Theme

Quality being equal, collection of random clicked photographs may not have that much of impact than a bunch of photographs which tie up together or are related to each other will. The theme for a gallery exhibition is a powerful way to enhance the mood, increase attendance and attract people. A particular exhibition interesting for me can enhance the overall look and make for the visitors.

Finding a Space

Spaces matter the most on any occasion be it a wedding, birthday parties, and in this case a first gallery exhibition. While finding a commercial space, space must suit your decided theme; some people go according to their choice or personality. The selected place or space must be comfortable for the visitors, important for presenting your skills in a way to impress them as well.

You can go for well-supported spaces which are famous for the art gallery exhibition, but you have to create and present an out of the box exhibition people have not seen. Also, don’t hesitate to try new places which are not been used before for exhibition, sometimes unknowingly unexpected spaces become the perfect choice.

Cost/Benefit Analysis

Having an exhibition can give you many benefits. When you display your work in public it becomes a great way to get your name out in the community. It can also help you to boost your confidence as an artist. Art is meant to be consumed by everyone and photography is an art. Therefore, it is of no good if you keep it locked in your hard drive.

Now, enough with this inspirational ramblings, let’s talk about costs. The things that you will need to pay for will include frames, printing, cost of the space, any food or drinks that you will want to provide to your audience. Before going on with your plans you should take all of these things into consideration. As tiresome as it may sound you need to make a budget.

Printing

Printing your photos can become very costly. You can use online printing services and save money (especially if they are having discounts on huge orders). You can also print them yourself if you have a printer.

Before you start spending money on print, keep considerations of how much space you are going to work with and how much money you can actually afford to spend on prints. Having different sized prints can help show some variety in your exhibition.

Get The Word Out

So now you have got all your work is done and ready to go. The next step is to get an audience for your exhibition. First, start with your friends and family, and then move towards hi-tech. You should have no problem letting people be a part of your plan whether it be Facebook, Twitter, any other online communities and message boards and your personal blog or website.

Also, you can consider going for traditional ways by opting public relations and contacting the local newspapers. Contact some photography teachers and invite the whole class to attend.

Sales

The main aim of your event should not just be to make money in your first showing or second or even most ones after that. If you go into this by thinking of it as your money making attempt, you will be disappointed. But you may be able to recover your costs a little.

For this, the first suggestion would be to price your pieces reasonably, but make sure that you are not underselling. Look at the costs that have been put into making a particular frame and then choose which should be expensive. Don’t price based on what you think is best or worst. You can even sell without frames that will sell for a much lower price. This will increase the selling capacity.

Following Up

You should have a guestbook at your opening and viewing period. This will help you collect names and email addresses of people who were interested in coming to see your work. This will help you in your next exhibition and will be much easier to target people.

Now that you are ready for hosting your event follow all these guidelines and get on with your first exhibition.

Myrsa will help you find unique spaces on a temporary basis. Find spaces on an hourly or daily basis and make your exhibition one remember. Find spaces that are closer to you.

July 16, 2019 0

Location Based Entertainment: An Emerging opportunity for Startups

Today, all around us we can experience that the future of brands and brand storytelling is the Location Based Entertainment (LBE).

There is a state of rapid transformation in the brick and mortar retail. Malls are reinventing themselves as lifestyle hubs and retailers are embracing retailtainment and experiential models. Digital brands like Google and Amazon which were hyped to spell the absolute end of brick and mortar are now slowly moving into the physical world. Fo blockbuster entertainment franchisees, theme parks and unique destinations have appeared to be the next natural frontier to capture. Business models and sectors are in flux as the lines are being challenged, blurred and redefined.

Physical destinations remain as important as ever.

In actuality, physical destinations have now, in this Age of Convergence has become the ultimate platform for delivering what the consumer needs. Providing a transformative experience, consumer engagement is making a shift towards guest engagement.

Any brand that wishes to compete and thrive in this new world should know that location-based entertainment is an essential pillar for them. Here are five ways which will help you build your brand and be one of the primary to realise this emerging market opportunity:

Use this as the means of your brand storytelling.

Successful LBE’s are not just a layer of a show or razzle-dazzle applied to the same old model but is more than that. It is the adaptation of the brand identity onto an extraordinary world that the consumer can be a part of. Enterprises like Disney’s Star Wars, Tiffany’s Style Studio, Legoland Discovery Centers, Singapore’s Gardens by the Bay, the luxury real estate developments of high-end brands like Armani, Porsche, or Fendi are all manifestations of strong brand storytelling.

Make sure your consumer is the hero of the story

Brand storytelling is a collaborative act with the consumer. The consumer is just like all of us they already have their own story one in which they are the hero. So when the brand contributes it should find add meaning to their existing story. The brand plays a part and fulfils the role of a trusted source or a mentor to that consumer. It Harry Potter is the consumer then the LBE brand destination should have Dumbledore and Hogwarts all rolled into one. The brand’s main aim should be to empower and elevate the consumer. You want to introduce them to an extraordinary world which will provide them with an aspirational life.

You need a clear and powerful value proposition.

LBE is used as a tool that brings additional value to the customer. At the core of every brand destination, whether be it be complex or well defined, is an insightful value proposition, one which expresses the nature of the customer-brand relationship with simplicity and clarity. Just like in any good firm, every shot, every line of dialogue is in service of moving towards the story, in LBE, every feature of the brand should also serve to realise the value proposition.

Related Post: Start your own hassle-free popup shop!

Know your audience.

While the value proposition can be told to express the changing heart of the customer brand relationship, it only tells a small portion of the story. Guest engagement should not be just that it should reach the audience on an emotional, social, and cultural level; what their problems, desires, habits and aspirations are.

The goal of the brand in LBE is to create content, environment and experience that the consumer would love to be involved in. This will require the brand to have a deep understanding of who the consumer is and turning those insights into results that are actionable. At this point, you should have the entire customer journey map illustrated. This can then help to analyse and understand all the brand’s interaction with the consumer.

Be authentic to who you are.

Let’s face this fact that there are many smart and talented people in the world and many of them provide the same products and service as you, whether it is an LBE designer, a film on a hero’s origin story, a beach resort or an entire cruize ship. Therefore, it is your team’s collective presence, your knowledge, your attitude or your level of service and the relationship that you have with your customer overtime that sets your brand apart.

You should focus on creating content and experiences that are a true reflection of who you truly are that the customer cannot obtain anywhere else. This requires a thorough understanding of who you are as a brand an also emphasises on leveraging the best intersection points od your brand’s mission vision and value with your customer’s journey.

If you are a brand who would like to indulge in LBE and likes to create a different experience for your customer then you should surely take a step. Finding unique spaces for your brand can become a tedious task and here where Myrsa will help you. You can find any commercial space for rent as per your requirement, that too on a temporary basis. Leverage LBE in your brand’s journey and let your customer get the best sense out of your brand.

July 9, 2019 0

Age of Experiences is here: What is Experiential Marketing?

It’s 2019 and getting consumers attention has become even harder now. For this reason alone it is easy to see why brands are falling in love with the idea of experiential marketing.

Experiential campaigns are immersive, live and memorable which will help you deliver your message without distractions. When you are new to it, it is possible that your strategy may lack the standard definition.

So what exactly is experiential marketing? Are there different types of it? How does it differ from your traditional marketing, or from live events generally? And when will be the perfect time for your brand to use this technique over other tactics?

Let us get a better understanding of the meaning of experiential marketing.

Experiential marketing, defined

Experiential marketing is a strategy that a brand uses to give a personalised experience. Also referred to as “live marketing” or “event marketing experience” the idea of this is to create a memorable impact on the customer. An experience that will motivate them to share with their friends both online and offline. This could be in the forms of event, a part of an event or a popup activation that is not tied to any event.

At its essence, experiential marketing is all about immersing the customers in live experiences. It’s likely a similar approach to the one that you use while crafting an event experience.

Events do often overlap with experiential marketing in two ways. Events can be a part of larger campaigns as a grand opening of a popup shop. Even smaller brand activation can be a part of an on-site art installation.

No matter which of the cases you fall under, you must be clear about the goals for each campaign. There are different ways to measure the impact of your experiential marketing campaign. Social expressions earned that means having a unique hashtag and by surveying your attendees after the event.

Should you try experiential marketing?

When should your brand incorporate an experiential marketing campaign in your business? It depends upon your goals, timeline and the resources.

Experiential marketing can help you humanize your brand and create an experience that will leave people with a permanent and positive impression. Although these experiences are in person and live you need to add social and other means to amplify your efforts across different channels.

Related Post: Start your own hassle-free popup shop!

It is not enough to provide your customers with the prize wheel or lottery and then call it a day. That type of event is not called as experiential marketing. You need to create different ways or touch points that will engage your attendees in unexpected ways. That provides benefit to all of you, your event and your sponsors if you have them. This means that you need to have the budget to make your event big or a brand name that will make it big.

Better Experiences for Consumers and Brands

The goal of experiential marketing is to create a lasting impression on customers that they will want to share with others that will ultimately lead to brand loyalty. You are not just advertising the product but you are making the customers aware of what their life would be with the product. You are creating that connection between your brand and the positive vibes of the customer.

Many managers have started to devote almost 20-50 per cent of their budgets to experiential marketing efforts over the next few years. If they are not a part of your marketing strategy right now, then they should be. These are the benefits and the main reasons why you should:

1. Lasting Connections With Consumers

One of the main reasons big brands are following this trend is that it creates a lasting impact on the customers. Many of them have already begun building connections through this. Enhancing the experience by different activities turn out to be the best options for brands.

2. More Data in the Moment

When it comes to any form of marketing knowledge is power. Collecting information or data of customers through these has become the top priority of many businesses. Marketers need data about customers to know where and how to reach them most effectively. Product developers need to know which product will appeal more to the customers. Business leaders need to steer the direction of their companies.

Experiential marketing gives customers the prospect to learn about products and brands while also enjoying the experience. Those customers who are willing to exchange their personal info as the admission price to an event or experience they want to attend.

Experiential marketing is essential for data collection. The data that is collected from these events can be used to make changes in the messaging, create value, and increase customer engagement on the spot.

3. An active perception of your product

One of the main goals of marketing is to give knowledge about your product to the customers and this works well when the customer is engaged. Most people go out of their way to avoid commercials, yet most will go out to have unique experiences. That’s why experiential marketing works so well. Tie your brand or product to a new experience, like events, and consumers are most likely to get the message. In fact, 65% of consumers say that live events or product demonstration helped the customers to learn better about the product than any commercial could.

Luxury brands and other sectors are using experiential marketing to transform customer experience. Well executed marketing campaigns can turn passive customers to active participants.

It helps in transforming and elevating the connections of brands with the customers, and that’s becoming increasingly important as customers demand more specialization. With the benefits that are mentioned above, won’t be long that everyone catches up with it.

Unique spaces play a much important role in experiential marketing than you think. Finding spaces in different spaces like malls, hotels, office parks and many more is possible through Myrsa. Renting spaces on a temporary basis becomes a huge challenge for businesses. Myrsa has made this process of finding event venue easier and renting spaces for your experiential marketing has become as easy as booking a hotel. Visit our website to know more.

June 25, 2019 0

Event Venue – Problems Faced by the Event Organizers

Most event planners until now have been choosing a city based on reputation, and then select an event venue that is from major hotels to satisfy their venue requirements.

With more and more offsite venues providing with an offbeat experience for events, it may be time to rethink your routine. Why not consider what different venues the city has to offer before landing on a destination of your choice?

Think outside the box. Nowadays so many offbeat venues are providing such great experiences. Do you know that events venue can play a pivotal role in attracting attendees? If you want your attendees to leave the venue with lasting experience then you must pick a venue with a dash of fun.

Planning an event :

It is Very crucial for an event organiser to make the event most memorable for the client as well as the audience. An event organiser has to be on his toes all the time to execute an event successfully. Planning an Event can be a demanding job to carry out. It includes the whole working of the event- Organizing, Costing, Canvassing, Customising, executing, basically everything. Finding a Location for the event can also be a tedious task faced by the organiser.

An Event organiser can’t keep buying properties for every new event. Every event is different and the needs for each of them differ vastly. How amazing will it be if you could find temporary event spaces for rent? Myrsa will help you in finding unique event places in different locations. Suppose you want an Open Garden Event Space on rent you just need to go on to Myrsa and search for a similar space in your preferred location. It’s as easy as booking a hotel!

Related Post: 5 Tips For Your Fashion Popup Store

Keeping Track of the Event Process:

All these events and you are juggling between the locations of these events. It would be fun if you could manage them all in one place. Keeping track of your event process becomes an important part of the event process. An Event is customized according to the client’s demand or needs. Clients are a prime place in the working. Everything must be carried according to their desire. Also, their desired order is to provide them with a prime place. Clients Demand a specific order or a process in which exactly the event must be executed. Keeping the tracks of the events can be a hassle for the organiser. Let’s take an example of an open Garden space event, Multiple activities are carried out Food, Drinks, Games, Dance, Singing, Audience etc.

Finding A Perfect Venue For the Event:

A contemporary place which is absolutely perfect to carry out events can be utilised. Event organisers find temporary event spaces for organising events. Open Garden Event Space on Rental can be a great way for you to execute the event in a unique place. You can List your Space on Myrsa and event organisers in need for places will find your place and contact you directly. Many Events like Garden Events, Open Flea Markets events are more in demand which can be organised at rental places with help of Myrsa. Many Creative, Productive activities can be performed on unutilized places. Event Venues Plays an Important role in any event to be a hit.

Types Of Events Organized on Unique Places:

Events are planned and organized social gatherings which are executed by the organiser. Events are non-identical, absolutely different. Events can be of various types which are been carried out all over the world. Event organiser struggles to carry out all of it due to their particular arrangements also differ a lot.

When it is Party Mood first thing that comes in everyone’s mind are Clubhouses with great space to twirl around. Clubhouses are one of the best venues for parties as they are one of the comfortable spaces. Clubhouses are the best choice for entertainment purposes and also inviting a big crowd of parties.
Award Functions should be carried on open ground that is a standard though. As seen so many years when we witness an award function all we can see is a huge stage for performances, big lights and sound a huge open area for audiences, backstage and many more. On Small scale award, Function can be organised in a Parking Lot etc.

Coming to the most awaited topics in events are Weddings, especially Indian weddings. An Indian wedding involves a lot of rituals & traditions according to every religion, cultures. Most weddings are in halls or lawns but there can be some rituals which have to be carried out outdoors.
Photoshoots have become one of the most attractive and demanding desires for clients. Even it is said to be a crucial part of the wedding process. Wedding photoshoots have become a thing these days. Bride and grooms choose various locations to do a photoshoot. Mostly they are carried out in Open Gardens, Mansions, Clubhouses, Swimming pools.

Now that you know the different ways you can easily carry out your events in a new location every time. Turn your customer’s wishes into reality. Go on to Myrsa and start finding spaces.

Stay tuned for more blogs to know all the unique spaces you can use to host an event!

May 8, 2019 0

How short term rentals are taking over the market!

As the technology changes so do the beliefs of the people and businesses. Current technology is fast and wants to cover a large kind of audience. This transformation has caught the eyes of new businesses everywhere. Whether you are a traveller, a businessman, a landowner or a homeowner you would have noticed that everyone is travelling at a swift pace right now. This has led to the emergence of short term rentals. This has also led to a change in how people generate income and how they will, for future prospects, invest in their businesses.

From the retail industry to real estate, experience has become the most significant part of any business to provide. In search of new experience, travellers have been emerging and adding to market growth. This has led to the growth of the economy in double the rate. As more and more travellers are rising the food and beverage industry has also been growing a lot. Studies show that 44% of people prefer eating out. For this, your business needs to be where the people are. This expanding demand, audience size, sections, and competition have ended in the progression of consumer behaviour, preferences, and expectations, triggering an entirely new set of global, digitally related possibilities in the hospitality marketplace.

Airbnb is leading the market by having more than 4 million properties in over 65,000 cities, combining more than top 5 major hotel brands.

So What are short term rentals?

Short term rentals are usually based on the time length of renting a particular property. Vacation rentals are a kind of short term rental. Also, this has gone as far as even renting out for commercial properties. The acceleration of pop-up shops in malls an even commercial complexes has made it prominent. A short term rental typically starts from a few hours and goes up to a few days.

The flexibility of the short term renting makes it suitable for the tenant. The properties provide you with all the amenities that you need and help you in cost-cutting. For the landowner, they can increase the price of property whenever they would like and also rent it out on a time that is suitable for them.

Platforms that are based on Short term renting-

Airbnb- Your Vacation Rental Platform

Find unique places and experiences with this website. This is a platform that can be used to rent out homes for a short period of time. This platform has grown so much in just a small period of time. You can find all the different types of stay rentals in different areas. It has now become a Millenials favourite spot.

We work- Coworking and office space

It has a global network of workplaces that you can rent for a short period of time. Meeting rooms, office spaces, private office, conference rooms and also event spaces can be found on this platform. Find comfortable shared office spaces and keep the work going.

Myrsa- Temporary Renting of Vacant Spaces

Myrsa.in has everything that we work has and much more. This is a website where you can find short term renting of commercial spaces whereas you can even find a retail or any kinds of spaces for any kinds of activities. Here the renters can rent out any extra space to the brands that would require them. The most popular spaces would include parking spaces, garden areas, clubhouses etc. Brands can use these kinds of spaces for any of their promotional activities or people can use these spaces for events or celebrations of all kinds. Spaces for popup shops in malls or kiosks spaces can be easily found over here. It has a vast variety of activities and also a huge variety of spaces. You can visit the website to know more.

Growth Drivers of Short Term Rentals

The rise of the Sharing Economy: Retail space sharing isn’t new. Sharing economy means to share or rent out something that is not in use. A property that you own but there are some spaces that are of no use to you or they cannot even generate any income for you. Some of the businesses selling complementary products end up sharing more than just the space. These spaces can be of use to many other businesses even the smallest of vacant spaces can generate you income. Utilizing them for generating extra income can be a great idea. There has been a lot of growth in these types of economies in different sectors like travel, car sharing, rent sharing, finance etc.

Flexibility: Short term rentals are extremely flexible. In many cases, they start from a period of a few hours and can go up to a few days. Vacation rentals are of a similar kind and if you are a commercial property then you can rent them out after hours or on the weekends. It is up to you to decide when you can rent out the property and this makes STR one of the primary reasons for renting. Seasonal brands, seasonal cafes or and many other retailers can make use of the STR and have their own shops set up everywhere.

Value for Money: The average cost of a vacant property on a short term basis can generate a lot of income than what a long term investment would give. With a wide selection, from places with high visibility to a small space, affordable places have become easier with the STR properties. They are now becoming primary choices for many.

Rental Property Investments: The preference of the millennials and the generation x demographic for rental properties over ownership has succeeded in rising rental yields and sustained demand growth for investments in real estate rentals. Also, pop-up shops are a trend that millennials intend to follow.

Popup-centric Technology Platforms: Popups are becoming extremely popular to reach out to different audiences. Millennials love this idea and brands want to impress the millennials through this. Every brand needs to have its own pop-up shops in different places. Testing out markets becomes easier through these platforms as you can have different popups in distinct areas for a short period and find out which one is the best to invest in. Also, the phrase “here now and gone tomorrow” makes it more desirable for the consumers.

Wider reach: Business owners can easily increase their brand reach with the STR programs. You can open up a number of shops at a point of time and it helps you grow further with your audience. You don’t actually need to have to invest in the property essentially, but can still have your brands at all the different places.

The STR marketplace has brought a change in the definition and meaning of property ownership by disrupting the long and traditional way of hospitality. This has given a new way to earn income from the real estate ownership business. It is now a thing that no one chooses to ignore and adapt it to their business as soon as possible to make the most.

Adapt to this new way to carry out your business and utilize all your spaces to the fullest by monetizing them!

March 6, 2019 0

Your Empty space can turn to some ones Event venue

India is the mystic land of diverse cultures and traditions. Every religion has its own cultures and traditions thus, festivals and events are held every alternate day. every day is a celebration whether it’s a Baby shower, any festival, wedding or birthday party, People love to celebrate every event and achievements with full off hearts. Well, it says Great events don’t just happen we need to make them happen. But finding a perfect venue place on required time is the tedious job. The Indian wedding market is the second highest market in the world. The demand for Banquet halls and small event halls are in demand. so, to fulfill this requirement we introduce you to this unique concept of temporary renting space for your event. which is easily accessible and within budget.

Would you like to earn during these events? Its simple log in to Myrsa and list your vacant or event space with us and earn when someone shows interest to book your space and host their events on your space. With Myrsa its simple for both Space Owners to list their spaces and for Event Organizers to find the ideal space for their events.

Spaces you can temporarily rent out for events

1. Parking Lots

Parking lots are usually empty during vacations, weekends or after office hours. Do you know you can hold an event in an empty parking space during this time? As parking spaces are huge and can accommodate huge no. of the people. This can be the place where one can host events for the large no. of an audience. Like Exhibition, Flea Market, Blood donation camp, etc. So, if you have any space similar where these events can be hosted just rent it out on Myrsa.

2. Auditorium

Auditoriums usually remain empty most of the times. Offices today are more inclined to hold seminars in offbeat places to keep their employees motivated and for them, your auditorium spaces can be one of the spaces. Let out your auditoriums for different types of seminars, events and even for small movie premiers.

3. Club Houses

Society clubhouses are stylish well maintained, have elegant furniture, many of them are beside the swimming pool or garden areas. This is the best place to held party/ functions like Engagement ceremonies, Family get-togethers, Birthday parties, Small family function and so on. Many clubhouses have huge areas who can accommodate up to 200 guests. The clubhouse is the ideal space to host a variety of events for a day, weekend or one long week.

4. Open Ground

Open ground is suitable for big events as it can accommodate a large number of an audience. Nowadays it has become a trend to host an event in open ground as people are preferring it. For open ground, evening time is the most suitable for any events as a guest can enjoy the event while enjoying the atmosphere. Apart from big events, one can use the open ground for Food fest, Music concert, Yoga Classes, Health and Wellness activity etc. Even the decorations can be spectacular.

Related post: Your space is your leverage!

Let the idea roll in your mind and register when you see the benefit! Listing your space at Myrsa is very easily, One just have to sign up and list the spaces they want to rent. Add your vacant space description and multiple photos so the renter can get the clear idea about space. Follow other guidelines of registration provided at website and Voila!! your space is ready for temporary renting.

August 27, 2018 0

1. Organize Outdoor parties

2. Organize sports events

3. Organize promotion party

4. Outdoor Yoga Classes

5. Outdoor Wedding Receptions

6. Organize Promotional events

Conclusion

1) Lease a manufacturing company

2) Lease a rental company

3) Use it as an event center

4) Organize mini trade fairs

5) Art Exhibition center

6) Clothing line production business

7) Fun Game center

8) Start an auto repair garage

9) Start a gym

10) Start a recording studio

Conclusion

Finding a Venue

Equipment for a Comedy Night

Budgeting for a Comedy Night

How to choose your comedy acts

Planning

Setting out the venue

Marketing & Promotion

Challenges and how to overcome them

Choosing a Theme

Finding a Space

Cost/Benefit Analysis

Printing

Get The Word Out

Sales

Following Up

Use this as the means of your brand storytelling.

Make sure your consumer is the hero of the story

You need a clear and powerful value proposition.

Know your audience.

Be authentic to who you are.

Experiential marketing, defined

Should you try experiential marketing?

Planning an event :

Keeping Track of the Event Process:

Finding A Perfect Venue For the Event:

Types Of Events Organized on Unique Places:

So What are short term rentals?

Platforms that are based on Short term renting-

Airbnb- Your Vacation Rental Platform

We work- Coworking and office space

Myrsa- Temporary Renting of Vacant Spaces

Growth Drivers of Short Term Rentals

Spaces you can temporarily rent out for events

1. Parking Lots

2. Auditorium

3. Club Houses

4. Open Ground

Recent Posts