10 business ideas to start with an empty warehouse to earn extra income

Did you know, an empty warehouse can be used for many reasons especially for startups? We have jotted down 10 business ideas that you can start in an empty warehouse. If you are lucky enough to have a warehouse at a good location such as in a commercial place, manufacturing hub, then you can consider yourself being happy that you are on the way to financial stability.

Even if your warehouse is not located in a popular place then you can still make money if you have to go about it. Many businesses can be done in an empty warehouse and one can require establishing a manufacturing or logistic company that is a well functional warehouse. Even if you don’t have one, then you will be forced to lease one for your business. Here are 10 business ideas you can start in your empty warehouse.

1) Lease a manufacturing company

Many manufacturing companies don’t need enough space to store the goods and would require a standard and well-secured warehouse. If you are looking for a business idea, you can start from an empty warehouse, and then you should think to lease it out to a manufacturing company.

2) Lease a rental company

It all depends on what your empty warehouse is about. Some rental companies may not have their warehouse and will find it convenient to lease a well-positioned and secured warehouse to keep the supplies ready. Signing a lease agreement with such companies is a good business idea and you can leverage on to make money from the empty warehouse.

3) Use it as an event center

If you have an empty warehouse, one of the businesses, you can do with it is to convert it into an events center. This will be applicable if your warehouse is located in a good location and is quite big enough to accommodate a good amount of people per per-time. You can choose it directly to rent it out to the people who want to organize the events, or you can lease it out to an event planning company that is already in your clientele base.

4) Organize mini trade fairs

There are many people out there who love trade fairs. This is especially true if the things that would be on the display at the fair for such things can attract a lot of people. This is how it works, you should mark out spaces and then rent out the spaces to businesses or individuals that would have different products and services to sell or display. With such an idea, you can make money from your empty warehouse.

5) Art Exhibition center

Here is another interesting business idea and that is a profitable art exhibition center. If you can start with your empty warehouse you can use it for the art exhibition center. You can collect fees from the artist who would want to exhibit their artworks in the empty warehouse.

6) Clothing line production business

The clothing business is one of the many businesses that can be started from an empty warehouse and the owner of the business can still penetrate the world market once the design is good and it meets the needs in the fashion market. Business owners who intend to start their own clothing line business can start their clothing label from their empty warehouse on a small scale to a customized market.

7) Fun Game center

Another off-beat business idea would be that you can start your empty warehouse as a laser tag game center. Laser tag is a kind of game that is played with lasers. Not just laser tag, but one can conduct different game zones for people for fun and by this, they can earn extra income from these small businesses.

8) Start an auto repair garage

Another ideal type of business that can be done would be to start an auto repair garage in an empty warehouse. It will pay you to hire a professional auto mechanic man to do business with you.

The truth is that people will always visit an auto workshop if they need they would start their vehicles to continue to ply the roads. People would visit auto garages for different reasons it could be for routine servicing or major repairs and works. For whatever reason it is, an auto repair garage will always translate to money for the owners of the repair garage.

9) Start a gym

At this age, many people are taking exercise very seriously and gyms have been one of the best businesses in today’s age and time. The warehouse is one of the places that you may want to start a gym from. You have to make sure that you start with a few basic types of equipment.

10) Start a recording studio

The recording studio can be considered as one of the best options for an empty warehouse. It Is well equipped nice place where musicians come and record their songs. You can also consider putting the interior of the warehouse in a good shape so that it fits well on what can be used for what. By this method, you can earn extra opportunities to earn more and make good use of the empty warehouse.

Conclusion

It is important to note that even though you are starting these businesses from a warehouse, you would still need some cash in hand that will be used for different purposes for a warehouse. Some of the businesses are well listed above and this may need wall partitioning and installation of the machines and equipment that will make running the business a whole lot effective.

Credits: Krishna Rao

December 9, 2021 0

How can empty shops be used for renting?

Space owners after owning a space should start getting creative and start thinking out of the box when the retail space remains vacant most of the time. Not only some empty spaces strain the property owner but it also starts creating an eye store in the community. As an easy way to remedy both the problems and to lease out the space out on a short-term basis.

Many businesses lend themselves to this kind of temporary occupancy. Many shops give prop-up two to three months in advance spaces too. But some of the accounts are not the only ones who need temporary retail space.

Related Topic: How empty classrooms can be ued for renting

Marketers use pop-ups to sell their wares

Some marketers who have new products use completely new business, which will also be used for lease, specifically short term spaces to test the products or new businesses concept to determine it well. If any of the products or businesses are susceptible to some localized influences, then the market may lease down spaces in multiple markets to make sure it is covered in the entire demographics.

The empty shop’s space market has become popular with both landlords and tenants that have multiple sites online catering to landlords who want to list the properties as well as the tenants who are searching for the right opportunities. One such popular site wherein you can list your space would be www.myrsa.in to book property spaces.

The length of leases and other consideration

The lease for such spaces usually stays for six weeks to one year, with so many non-seasonal retailers willing to sign in the month-to-month leases there could result in long-term tenancy.

This concept works the best where there is little or no space in the modification required. Generally, just by adding desks and chairs or some kind of display to fix it is all that is required. These simple additions and changes are easily implemented than torn down. Extreme modifications are not a stumbling block because tenants don’t want an easy move-in move-out phase, and the landlords want to become little and have no refit between the tenants.

The pros and cons for landlords

While there is a long-term lease commitment, there is a pop-up operation that is not wholly unattractive for landlords. That might be because the prospect of bringing some rent is better than having no rent at all. The aesthetic value that is there in the pop-up operation can add a location that would not be overlooked. It can also be used to help consumer confidence and show the retail space as being desirable. The short space to these leases can also give huge benefits to landlords by offering immediate mortgage assistance while leaving the potential prospects open for long-term leasers once in the market become favorable.

When to search for an empty shop space

There is no ideal time or season to search for an empty shop space if you are in a need to grow your business and you don’t have much space for it then you can search for more such spaces. For example, holiday decoration stores and gourmet goods, and gift basket providers need space for in the upcoming holiday season and that is usually in the summer season. For more information on empty spaces and more, you can visit www.myrsa.in

August 11, 2021 0

What activities can be done on long-term renting spaces?

A good long-term activity program in a long-term space can be beneficial for a long time. There are many benefits of long-term renting spaces. It can be either renting a villa for people to visit on weekends. Many activities can be performed. From conducting medical facilities to renting out an empty villa, there are many benefits to it.

Villa– weekend gateway- While many people especially teens, their favorite vacation spot for short time would be chilling on a villa with a good view. Taking a villa in a good place with a good view would give you a good revenue every month. At the peak time, your revenue would just boost up. For example, if you would keep 20,000 for a night on weekends and lesser than that on weekdays but the revenue that would earn from it would be a great opportunity. But apart from that, maintenance and hiring a full-time host for the villa would cost for the villa.

Related Topic: Long term renting benefits

Medical facilities– There are many spaces wherein you can make benefits to it. Medical facilities and program related to it can be used in long-term renting space. Facilities like providing medicines, a monthly check, etc. This will benefit not just the space owner but also the medical program facilities to grow their business.

Shops and storage rooms- When we talk about shops, we can consider rental grocery shops, storage rooms. Long-term renting can be best used for those activities too. As a space owner, you can earn a good amount of extra revenue by renting out shops and storage rooms. Big businesses find new spaces to store their products and your extra space can be best used for the same. Start contract for 2 to 3 years and then after the lease is over, you can increase the rent by informing or discussing it with the tenants.

Related Topic: Short term renting benefits

Tailoring and clothing- Small businesses like tailoring and clothing businesses find out spaces for them to make clothes for their customers with minimum space and deliver the product on time. With proper documentation and credibility, you can give your space for such activities.

Tuitions and coaching centers- Coaching centers can be best used on a long-term renting space. Coaching and tuitions need a good amount of crowd for coaching and teaching. For a huge crowd like this, there can be a requirement for a huge space for a long period. After the lease is over after 2 years, you can renew the documentation and increase the rent accordingly.

Bottom line:

Long-term renting benefits are several and many activities can be performed in a long-term renting space that would benefit the owner and for the tenant to help them grow their business.

July 19, 2021 0

7 ways to find Creative locations for your next photoshoot!

Professional photography is not a tale of success overnight. Many photographers are slow to create. They start with a few side gigs, and build up to part of full-time photography over months or even years.

Yet when you’re just taking a couple of gigs, how do you find a rental photo studio that won’t suck up all the profits?

Portrait studios come in various styles and sizes. From the photography studio in-home to the dedicated building on a busy lane, to the old factory building with magnificent architecture.

You can find inexpensive photography studios rentable for a limited period of time on a small budget. It may be an hour at a time, a day or a month.

Here are 7 innovative and inexpensive ways to find a photoshoot location rental

1. Find rare places for rent.
Google’s quest for photo studio rentals is likely to churn up high-priced locations. That is because they are already being set up as a studio for photography.

You just need a little floor space, and probably a window, most of the time. You can take your own cameras, backdrops and props along.

There are several different types of spaces on a budget which offer floor space. This can act as a studio for cheap photography.

Consider spaces that aren’t a typical studio space in your city. Be sure that they rent out rooms regularly for activities by the hour or by day.

Classrooms, libraries, rec-centers, halls and even the trendy cafeterias are worth checking out. See how the room suits the rental budget for the shoot and the studio.

Myrsa is a one stop location for all your space needs. Find unique rental spaces for a few hours in your desired locations. Browse through various options and find gardens and even cafeterias for your photoshoots.

Related Post: What is Location-Based Marketing?

2. TryAirBNB

Of course, when flying, AirBNB is theoretically for cheap accommodation. But finding some exclusive studio spaces is a cheap way to.

To find an apartment or house with enough floor space you’ll need to search carefully. But the emphasis of AirBNB on the photos in the listing allows you to scope out the room. You can also find architecture that is so perfect that you don’t have to take a backdrop to it.

ThoseAirBNB listings are simply a rentable studio space. Other homes can work great for some types of photo shoots.

3. Speak to a Realtor

Empty retail and office sites can be available to a temporary rental while waiting for a full-time tenant. When the listing is on the market, the owner gets some extra cash and you’ll get a cheap place to film.

Try to reach out to a realtor in the area and inquire around for spaces that could be temporarily available to rent.

4. Use the Home or Office of the Client

If you ask, the client will already have a great room available. This is too unprofessional to move into a client’s home or office for certain forms of shoots. Yet for some it can be the perfect system.

Remember just how common photography in the home lifestyle is today. Not only does the client’s home serve as the office but it is supposed to serve as the office.
It works when your customer is a company, not an person too. When you are taking promotional pictures, it can be a better idea to come into the company instead of sending the goods out.
Keep in mind that this sort of shoot will be perceived by certain clients as unprofessional. Be sure to offer this type of shoot with another location option and don’t push if the client says no.

5. Join a Studio Co-Op

Studio co-ops allow many artists who may not have enough work to support a full-time studio to share the space. You’ll get a picture studio that you can regularly use, but you’re not going to pay as much as a dedicated studio.

Search for a coop that has already been developed in your city— several larger cities have open spaces for the cooperatives.

If your area has no co-op space, you can always approach friends to start your own and lease a room for sharing.

You’re going to want to consult with an expert— like a realtor and/or lawyer. We should make sure that we figure out just how to manage the room ahead of time.

6. Creating a Studio Space Within Your Home

Many photographers begin by creating a studio space at home. A space in the home is also temporarily converted to a shooting studio. When the shoot is over, it then goes back to its old function.

A room is set aside as a dedicated studio area for others. Many photographers also remodel outbuildings and garages. And they build an inexpensive studio room, dedicated to it.

An in-home studio may not feel as professional as other choices, like shooting from the client’s house. Especially if the room is not separate from the rest of the home and customers have to walk through your home in order to get into the studio.

7. Take Outdoors Studio

Do you need a studio room, or just a room? Although some shoots need an indoor venue, other shoots need only a spot.

Most areas outside are safe to fire in. From the backdrop of nature to a brick wall in the lane. Outdoor spaces also give the shoot’s almost infinite atmosphere.

You can’t monitor the light with an outdoor shoot, as you can inside a studio. There is (usually) no connection to a power source, either. You’ll also need to work with Mother Nature and the shifting weather.

Outdoor locations, however, can yield excellent shoots and even improve creativeness. Especially with shoot styles usually taken indoors, such as product photography.

Find different outdoor locations on Myrsa. From open grounds to cute gardens rent them for a temporary basis on Myrsa.If you want such types of spaces then please fill this form:

March 26, 2020 0

How to run a comedy night?

With the comedy scene more popular than ever, an audience is hungry for spending their time and money on high-quality stand-ups. Whether that’s selling out household name arena tours or smaller venues highlighting the new underground talent. If you’re thinking about taking a slice of that comedy pie, but are new to promote, or just want some new ideas, we’ve produced this guide on how to put on a comedy night out.

Finding a Venue

You will be limited to some extent by budget and availability when it comes to finding the perfect venue, but there are venues out there for all kinds and sizes of comedy shows –you just have to find them! The first step is getting to know what to look for.

Location: Make sure the venue is central and with good transport links. Even the most breathtaking building, if it is a mission to get there, will not sell tickets.

The venue: Then anything goes as long as the venue facilitates entertainment shows. Having said that, when booking a comedy show venue, there are certain specific things you should think about. It is necessary to set up the room itself so that the sound reverberates around the room, in particular looking for venues with low ceilings and brick walls. This means emphasizing the sound of laughter and applause, making your audience feel less self-conscious and more likely to be throwing themselves into the show.

Facilities available: Most importantly, there should be a dedicated performance space at your venue, anything from a theatre to a function room in a pub. Try and find a venue with a Green Room to prepare the comedians. Whatever the popularity of your acts, they will probably not appreciate sitting with their audience outside.

When you book a venue, be sure to discuss whether the hiring fee is based on a direct booking fee or a share of profit. Some venues demand a fee to hire the room and make up their money from the sales of food and drinks. Other venues prefer a profit split, where a percentage of ticket sales are taken. You should make sure you understand this from the beginning so that you avoid any surprising fees later on down the line.

Equipment for a Comedy Night

Venues that have live music on a regular basis will likely have their own lighting and sound equipment, but it’s always best to check what facilities they have. For a quality comedy show, the following equipment is required: –Spotlight and adjustable lighting–Microphones of good quality–Microphone stands–Raised stage or performance area–PA system–Music system

Once you have selected your actions, you’ll need to check this list to make sure you’ve got all the resources they need for their actions. A double act, for example, would need two microphones and two microphone stands, and a musical comedian will need a vamp. Do the professional thing, and ask the comedian in advance of the show what tools they need.

Budgeting for a Comedy Night

Budgeting is an essential part of every event that you put on. You can easily make a loss before you even start, without knowing your budget. It’s essential to know your breakeven point and help you with ticket pricing and knowing what you can afford for advertising and nighttime extras. There are several costs to remember including:–Venue hire–Driver–Vehicle hire charge for your plays

How to choose your comedy acts

You need great comedians to do a great comedy series. Planning your line-up carefully is key to the success of your show. Walk the circuit and see as many performances as possible–open mic nights can be a great way to provide a platform for emerging talent. If you’re keen on a certain comedian, talk to them after the show and introduce yourself–putting a face to the name is always best.

Keep it interesting, and reserve a mix of acts. There are a variety of comedy types that you can mix to keep things interesting alongside observational comics like one-liners, but always ensure the content is good.

Note this is heavily influenced by the weekday when you pitch a charge for your plays. Thursday and Saturday nights are peak hours and therefore more costly, while Sunday through Tuesday nights are cheaper and comedians are more likely to be available and try a gig.

Planning

Setting out the venue

The trick to setting up your venue is to make sure your performances are the main focus of the evening and to make your audience feel at home. That can be done in several ways.

First, the comedian should be on a stage or raised platform, it is important for the audience to be able to see them from at least the waist. Comedy is all in the delivery so you want to make sure your audience is always able to read the body language of the comic.

Bad lighting can ruin a display. If your location lacks adjustable lighting, look for some to employ. Your comedian is supposed to be well lit but not blind. We should see their audience and should be able to read their responses.

Your audience ought to be in the dark. It makes them feel less aware of themselves and more likely to dive into the evening.

To create an intimate and relaxed atmosphere, seats from the front should always be filled in first. Blank tables and chairs do nothing to maintain the confidence of a comedian or an audience.

Marketing & Promotion

Without a great crowd, a comedy show is nothing. It’s your job as the promoter of the show to make sure everybody who might be interested knows when and where your comedy night is going on.

Whatever your budget, there are a number of ways you can get your show promoted. Announce your show on social media at the very least, and create a Facebook event. Encourage people to share and invite friends; all of this helps to create a buzz around the show. Even the comedians can be great to share with their networks.

Build a flyer and poster that will catch your eye. There are illustrators out there who might be willing to design a poster solely for exposure or a small fee. Visit relevant events, and distribute the flyers once the show is over.

Talk to your venue about posting posters on your message boards, listing the event on the calendar of your website, and even selling tickets directly through the venue. If the venue shows other comedy shows there is even more chance of your target audience seeing your event.

Place your show on websites for free event listings, and contact the local press to let them know about the series. They can include this in a calendar of events.

Challenges and how to overcome them

How to hold back your crowd.

Use your previous ticket sales to build a mailing list, and give them new show information when they are revealed. Try to keep the activities down to the same night whenever possible. When you host a show on the first Tuesday of the month the viewers will soon start searching around this time for show announcements.

What to do if it throws out a comedian?
This scenario is very unlikely if you have picked your acts well, but never say never! To reduce the risk of this happening, make sure you have contacted your acts the day before the show, as well as check your emails and make regular phone calls throughout the show day. Don’t panic if your act pulls out hours before the show. Check at what’s left of your acts and working order. Speak to them about including an opening sketch if you’ve chosen an accomplished MC. Speak about headlining the show to your middle act. They’re very unlikely to turn down the chance.

Technical hitches

The Scout motto’s words: be prepared. At least make sure you always have a spare microphone at your fingertips. If your venue includes a sound and lighting system, it is more than likely they will be providing the evening with a technical engineer. Ensure that they have a list of the equipment that every act needs prior to the show.

Now that you are all set to start your comedy show. Find spaces for rent for your comedy shows on Myrsa.

January 21, 2020 0

Ideal Food Festivals in Mumbai for your Food Business

It is so amazing to see the growth of the food and hospitality industry in the last few years. Now it is not just the big brands that are leading them but smaller food startups are taking over the lead.

Mumbai is said to be the prime city of India. It is said that one can find the whole country here in this small city. Mumbai being the economic capital of India, food business has thrived overseas. To celebrate the ultimate love for food, the people from the city which never sleeps enjoy Food festivals at a huge scale. Various Food festivals are organized in Mumbai, people are fond of attending them on a large scale because who doesn’t love food? It is one of the best profitable businesses by arranging the in-demand food festivals.

Food festivals like any other festival are done for promotional activities. What’s interesting about these festivals is that they give equal opportunities for small and promising startup brands.

Above all these, it is like an opportunity for upcoming brands to learn and observe how larger and established brands that their customers that they stand out from the crowd.

There are so many food festivals that go on in India itself and every one of them has their unique touch to them. While some fests have restaurants others have famous street foods and local foods that people love.

As it goes food fests are not just for copying the other brands but also standing out with their uniqueness. They need to have their identity the one which will be remembered for, something that defines it that cannot be recreated by anyone.

Food fests are also great for brands that do not have a huge budget to promote themselves. This is a great way to get out there and reach potential audiences at low cost. People can know about the various things in your menu and also get a taste of them. These festivals are covered by foodies and so it becomes a great way to promote your brands. Myrsa is an online platform which helps brands to connect with these food festivals. Businesses can find spaces in upcoming food festivals and can promote themselves for a few days.

This can also help you make extra income if you cater to the interests of the people. It can help with interaction with the brand and you can get to know how well your competitors are doing.

Here are Top 3 of the Food festivals in Mumbai which you will love to attend if you are an ultimate foodie:

The Grub Fest

Grub Fest is a perfect example of food, entertainment, and fun. The fest includes an innumerable variety of food, beverages, drinks from different parts of India, Dance and Music performances. Many of the famous restaurants also host to take part in this fest as it is one of the most popular food festivals in Mumbai. Not only that but it also consists an organic food market, where all fresh and organic food is sold. The Grub fest is an all in one fun package of Food, Music, Dance, Fun all together. Visiting this festival will not make you regret it at all.

Bhukkad flea

Bhukkad is a Hindi slang word which is addressed to people who are always hungry, and if you belong in that slang group Bhukkad flea is the place for you. Basically, it is a unique meeting ground for foodies from all over Mumbai to celebrate the love for food they all have. The flea is mostly organized for home chefs who would like to display their skills, and amaze the crowd with their cooking magic. Also for street vendors, small eateries, and food start-ups. There are live music shows which keep the crowd in a great mood and help to spend time with their food. At this awesome flea, one can taste 100 different types of food in one platter.

Itsy Bitsy

The main purpose of this unique food festival is zero-wastage. Itsy bitsy allows foodies to enjoy a variety of food while reducing waste. Most of the food stations set up here are from renowned Mumbai’s eateries, with their specialties. The most fun part about this festival is that the food available here is of bite-size, meaning the plate size eatables are served in bite sizes which makes it more appetizing and cute. Here the remaining food is not wasted as it’s main motive is zero wastage, the rest food is donated to Roti Bank and Robin Hood Army. These are the organizations that supply surplus food to the unprivileged.

Food festivals bring a massive crowd together. This results in advantages of promotional, establishment and start-up activities. This also helps you create relations with other associates and clients which can last for very long years and can be profitable in future. Organizers play a crucial role in food festivals as it reflects the background and personality. Once a food festival is loved and visited in large population by people it is a success and profit for the organizers. The arrangements, space, promotions and stalls are the centre of attraction. Space is the prime factor of a food festival, as everything depends on that. A spacious food festival is always the best and most attracted as the visitors get to enjoy their food love and time together at its fullest.

Launching your own stall at any of these fests will make people aware of your brand name and services in the market. Along with all these, you get to create connections with other associated and clients that can last for long years.

Keep in mind that you are not alone in the competition and so you should not act like one. There are many other people and companies that are willing to create their own identity in the market. With such food fests, you can achieve your desired results in less amount of efforts. Find spaces in Food festivals in Mumbai with Myrsa and let your brand grab the right opportunity.

August 6, 2019 0

Guidelines to Follow for your First Gallery Exhibition

How do I prepare for a gallery exhibition?

The field of Photography has gained a lot of fame and interest for people all around the world. People are keener to try out new things and are not scared to explore the world all alone. In the early days due to the social rules and a limited amount of exploration, people were unable to experience travelling and meeting different people and exploring the numerous moments of life.

But today it is a totally different view of life experienced without any boundaries of gender, age, language, religion. Many of the photographers are travellers, who travel to various places and capture the most breathtaking moments from different parts of the world.

The society is more interested in the photography today than ever seen in the history, in historic times portrait painting was the only way but was time-consuming, today within a fraction of a second you can click and capture your present situation. People love to visit a gallery exhibition where you get to witness the skill and art of photography. In some exhibition you also get to buy those photographers, this is a great way of income for a photographer or even for the person who organizes the exhibition.

Here are few guidelines one must follow in order to prepare for your first gallery Exhibition:

Choosing a Theme

Quality being equal, collection of random clicked photographs may not have that much of impact than a bunch of photographs which tie up together or are related to each other will. The theme for a gallery exhibition is a powerful way to enhance the mood, increase attendance and attract people. A particular exhibition interesting for me can enhance the overall look and make for the visitors.

Finding a Space

Spaces matter the most on any occasion be it a wedding, birthday parties, and in this case a first gallery exhibition. While finding a commercial space, space must suit your decided theme; some people go according to their choice or personality. The selected place or space must be comfortable for the visitors, important for presenting your skills in a way to impress them as well.

You can go for well-supported spaces which are famous for the art gallery exhibition, but you have to create and present an out of the box exhibition people have not seen. Also, don’t hesitate to try new places which are not been used before for exhibition, sometimes unknowingly unexpected spaces become the perfect choice.

Cost/Benefit Analysis

Having an exhibition can give you many benefits. When you display your work in public it becomes a great way to get your name out in the community. It can also help you to boost your confidence as an artist. Art is meant to be consumed by everyone and photography is an art. Therefore, it is of no good if you keep it locked in your hard drive.

Now, enough with this inspirational ramblings, let’s talk about costs. The things that you will need to pay for will include frames, printing, cost of the space, any food or drinks that you will want to provide to your audience. Before going on with your plans you should take all of these things into consideration. As tiresome as it may sound you need to make a budget.

Printing

Printing your photos can become very costly. You can use online printing services and save money (especially if they are having discounts on huge orders). You can also print them yourself if you have a printer.

Before you start spending money on print, keep considerations of how much space you are going to work with and how much money you can actually afford to spend on prints. Having different sized prints can help show some variety in your exhibition.

Get The Word Out

So now you have got all your work is done and ready to go. The next step is to get an audience for your exhibition. First, start with your friends and family, and then move towards hi-tech. You should have no problem letting people be a part of your plan whether it be Facebook, Twitter, any other online communities and message boards and your personal blog or website.

Also, you can consider going for traditional ways by opting public relations and contacting the local newspapers. Contact some photography teachers and invite the whole class to attend.

Sales

The main aim of your event should not just be to make money in your first showing or second or even most ones after that. If you go into this by thinking of it as your money making attempt, you will be disappointed. But you may be able to recover your costs a little.

For this, the first suggestion would be to price your pieces reasonably, but make sure that you are not underselling. Look at the costs that have been put into making a particular frame and then choose which should be expensive. Don’t price based on what you think is best or worst. You can even sell without frames that will sell for a much lower price. This will increase the selling capacity.

Following Up

You should have a guestbook at your opening and viewing period. This will help you collect names and email addresses of people who were interested in coming to see your work. This will help you in your next exhibition and will be much easier to target people.

Now that you are ready for hosting your event follow all these guidelines and get on with your first exhibition.

Myrsa will help you find unique spaces on a temporary basis. Find spaces on an hourly or daily basis and make your exhibition one remember. Find spaces that are closer to you.

July 16, 2019 0

Age of Experiences is here: What is Experiential Marketing?

It’s 2019 and getting consumers attention has become even harder now. For this reason alone it is easy to see why brands are falling in love with the idea of experiential marketing.

Experiential campaigns are immersive, live and memorable which will help you deliver your message without distractions. When you are new to it, it is possible that your strategy may lack the standard definition.

So what exactly is experiential marketing? Are there different types of it? How does it differ from your traditional marketing, or from live events generally? And when will be the perfect time for your brand to use this technique over other tactics?

Let us get a better understanding of the meaning of experiential marketing.

Experiential marketing, defined

Experiential marketing is a strategy that a brand uses to give a personalised experience. Also referred to as “live marketing” or “event marketing experience” the idea of this is to create a memorable impact on the customer. An experience that will motivate them to share with their friends both online and offline. This could be in the forms of event, a part of an event or a popup activation that is not tied to any event.

At its essence, experiential marketing is all about immersing the customers in live experiences. It’s likely a similar approach to the one that you use while crafting an event experience.

Events do often overlap with experiential marketing in two ways. Events can be a part of larger campaigns as a grand opening of a popup shop. Even smaller brand activation can be a part of an on-site art installation.

No matter which of the cases you fall under, you must be clear about the goals for each campaign. There are different ways to measure the impact of your experiential marketing campaign. Social expressions earned that means having a unique hashtag and by surveying your attendees after the event.

Should you try experiential marketing?

When should your brand incorporate an experiential marketing campaign in your business? It depends upon your goals, timeline and the resources.

Experiential marketing can help you humanize your brand and create an experience that will leave people with a permanent and positive impression. Although these experiences are in person and live you need to add social and other means to amplify your efforts across different channels.

Related Post: Start your own hassle-free popup shop!

It is not enough to provide your customers with the prize wheel or lottery and then call it a day. That type of event is not called as experiential marketing. You need to create different ways or touch points that will engage your attendees in unexpected ways. That provides benefit to all of you, your event and your sponsors if you have them. This means that you need to have the budget to make your event big or a brand name that will make it big.

Better Experiences for Consumers and Brands

The goal of experiential marketing is to create a lasting impression on customers that they will want to share with others that will ultimately lead to brand loyalty. You are not just advertising the product but you are making the customers aware of what their life would be with the product. You are creating that connection between your brand and the positive vibes of the customer.

Many managers have started to devote almost 20-50 per cent of their budgets to experiential marketing efforts over the next few years. If they are not a part of your marketing strategy right now, then they should be. These are the benefits and the main reasons why you should:

1. Lasting Connections With Consumers

One of the main reasons big brands are following this trend is that it creates a lasting impact on the customers. Many of them have already begun building connections through this. Enhancing the experience by different activities turn out to be the best options for brands.

2. More Data in the Moment

When it comes to any form of marketing knowledge is power. Collecting information or data of customers through these has become the top priority of many businesses. Marketers need data about customers to know where and how to reach them most effectively. Product developers need to know which product will appeal more to the customers. Business leaders need to steer the direction of their companies.

Experiential marketing gives customers the prospect to learn about products and brands while also enjoying the experience. Those customers who are willing to exchange their personal info as the admission price to an event or experience they want to attend.

Experiential marketing is essential for data collection. The data that is collected from these events can be used to make changes in the messaging, create value, and increase customer engagement on the spot.

3. An active perception of your product

One of the main goals of marketing is to give knowledge about your product to the customers and this works well when the customer is engaged. Most people go out of their way to avoid commercials, yet most will go out to have unique experiences. That’s why experiential marketing works so well. Tie your brand or product to a new experience, like events, and consumers are most likely to get the message. In fact, 65% of consumers say that live events or product demonstration helped the customers to learn better about the product than any commercial could.

Luxury brands and other sectors are using experiential marketing to transform customer experience. Well executed marketing campaigns can turn passive customers to active participants.

It helps in transforming and elevating the connections of brands with the customers, and that’s becoming increasingly important as customers demand more specialization. With the benefits that are mentioned above, won’t be long that everyone catches up with it.

Unique spaces play a much important role in experiential marketing than you think. Finding spaces in different spaces like malls, hotels, office parks and many more is possible through Myrsa. Renting spaces on a temporary basis becomes a huge challenge for businesses. Myrsa has made this process of finding event venue easier and renting spaces for your experiential marketing has become as easy as booking a hotel. Visit our website to know more.

June 25, 2019 0

5 Tips For Your Fashion Popup Store

You have planned for your fashion pop-up store to be a hit but you need to be sure before opening it. Know all the points that are said to be important by the experts to create your fashion popup into a success.

The Right Reason

Now you are a new fashion brand that has been started to be recognized as a successful brand in the market- it may be first or second, you need to be sure about the reason you are planning to go offline with your popup shop and set all your purposes right. Everything that comes after that will define whether you want to be placed in a high street area or a mall.

Is it to engage your customers offline?
Are you looking to explore a different city or a new market?
Do you want more brand awareness?
Do you have an upcoming collection to be shown?

Mainly these points complement each other. But there must be one point that will stand out from the others, which then becomes the main goal for your business when it comes time to bring it front and promote it.

Related Post: Start your own hassle-free popup shop!

The Perfect Timing

Once you define your reason, why you want to create a fashion pop-up store, you need to define when and for how long you want to keep the store open.

Knowing the right time to open up a popup store adds to your success. You need to study the dates when your target audience will be at the place that you are aiming for so that they don’t miss your store.

Some important factors to consider are:

Fashion week agenda
Other events that are complementary
Festive seasons
Start of the season
End of the season

To decide about the about of time your popup store on rent should last, I would say it truly depends on the type of experience you want to deliver to your customers. Short term popup stores create an impactful perspective and thus building great customer experience for your brand.

Popup shops that last for more than a week are those that want to a part of the market in a daily way. These pop-up shops then become a go-to destination for the customers because they create certain reliability over time. These long popup stores then go on to become a permanent shop in that area.

The common ground between these two is that they work incredibly well for your brand as a case study.

The Perfect Location

As Important as timing is for your popup store, finding the right pop up shop space that is planned by your budget and as your brand’s identity is equally important. So where do the people who follow your brand’s style go to?

You must have a clear customer persona to get this right. Do they go out to the mall shops or do they go out to outside areas?

Websites like Myrsa help you find unique spaces for your popup shops. Decide the type of space you want from small to big and also specify the time of your shop. Find your ideal popup shop spaces on Myrsa. Once you have this clear you can then start to find the different types of popup locations that are within your price range and your decided area.

These are the various types of pop-up stores:

Mall shops
Stores or street-level shops and retail spaces
Mall booths or stands or exhibition stalls

The essentials that your popup store must have are:

fitting rooms
storage space
storefront for display
bathrooms / restrooms
security cameras to prevent theft
proper lighting system
parking close by
accessibility by public transit
street entrance

If the choice you made is in a shopping mall then make sure to know about the opening and closing time of the store.

The Perfect Store Layout

Now that your idea, timing and location are set, the next thing is to plan your layout. The best layout for your fashion popup will be the one that will create a different or experiential experience for the customer. And the layout is a complementary work between the location and design.

Some basic things to place depending on the spot chosen are:

brand or logo for your storefront
lighting fixtures
Mirrors inside
wifi connection
wardrobes, clothing stands, shelves and hangers
cashier system for the POS
stoppers and signs for outside

You should keep in mind that the inside store should match with the outside of the store to match your brand story. If you want to attract new customers then create an inviting atmosphere for both inside and outside your store.

Promote your Pop-Up Store

Create a lot of awareness about the store you are going to open. Let everyone know about where and when you are about to open your open popup.

A few important tasks to carry on are:

make sure to promote it on Facebook by creating an event
promote it on Instagram accounts
contact all the influencers and newspapers
make offers that can attract customers
set up an opening and closing event for your pop-up store

It is time to get your pop-up fashion idea going! Our team will gladly support you with every step of the way, by finding the pop-up location you were envisioning and creating an incredible fashion pop-up shop that both your customer and yourself will relish.

April 23, 2019 0

Little Known Ways To Make The Most Out Of Renting Food Court Spaces

Retail chains are closing at a high pace, and empty spaces in malls are piling up. While many businesses are closing down, mall owners are now looking for new ways to fill up these empty spaces. Now, if malls want to remain viable then owners have to turn to other ways to keep their open spaces running. This has now started to happen and malls are now planning to relook at the ways they can earn money. This has led to a transformation in the way of renting out mall spaces.

Kiosks and Popup shops turn out to be the best way for malls during the holiday season, but now it has turned into a more often happening.

If you have been thinking to take your business offline but have always been putting the idea off because of the cost and commitment, kiosk or pop-up shop could be the solution.

A popup is a way for business to easily manage their activities because it is of all sizes and budgets to test waters before getting into the market.

Having a physical space can help you meet customers in real life and put your brand story in front of them. It is a direct way to encourage sales and despite the rapid growth in the online sector only a small amount of people think they are safe buying online.

In this blog, you are going to learn about how empty food court space for rent can help you in your business. How to find unique spaces for rent like these and how you can increase your reach with food court space for rent.

Food court spaces are one of the spaces in malls that have the most ongoing activity. You might never see a food court that is not filled with a group of people. Everyone who goes to the mall makes sure that they attend the food court to fulfil their hunger. Now wouldn’t it be wonderful if you could get a small food court space to promote your business brand?

How will you find such spaces?

You might think that for this you might need to email the manager to take an appointment go up to him and then have a proper meeting about a small space. This is a very long process for showcasing your brand for a short period of time.

Thanks to the internet, online platforms like Myrsa.in provide you with unique spaces. You can find food court spaces for rent on a short term rental basis on Myrsa. Rent starts to form a few hours in a day to a few days.

You just have to look at all the spaces that are ready to rent and that too according to your suitable timings. If you want to find such spaces you can even send requests to certain businesses to provide you with such spaces. Everything will be online so you don’t have to waste your time. The temporary renting programme makes is a part why everyone would prefer to choose this.

How can this help you?

Setting up a pop-up shop or a kiosk in these areas is a win-win situation in every aspect for you. Cost reduction and also increment in profit or exposure of the brand name, brand awareness etc. Popup shops are sure to generate you a lot of ROI. In the sense that it costs low.

Even kiosks are a small space taker but can make a huge impact on businesses. Suppose you have a new food brand or even a new food product, you can then set up a small kiosk in the food court area.

Related Post: Start your own hassle-free popup shop!

A proper marketing plan will get you a lot of new customers and satisfied customers. This can also help in improving the word of mouth awareness. Providing free stuff to people also when they are hungry can be a good way to turn their hangry mood to a happy mood. This will make them relate you to the feeling of happiness.

Online brands who plan to increase their brands offline should start by testing out the markets by placing small stalls. This is a great way for you to look out at the perfect market to put up your physical store.

Brands who would like to expand their businesses can find out which markets would be ideal for them. Myrsa will help you to find spaces on a short term basis. This will assist you with the analytics.

One significant consideration is foot traffic. Is the neighbourhood or street you’re analysing a high-traffic area? Are there loads of people walking by the location you’re scouting—and, most importantly, are those people your target customers? Your answer to this would be a YES if you are looking for food court cafeteria space for rent.

Go on and find short term spaces for your businesses!

April 18, 2019 0

1) Lease a manufacturing company

2) Lease a rental company

3) Use it as an event center

4) Organize mini trade fairs

5) Art Exhibition center

6) Clothing line production business

7) Fun Game center

8) Start an auto repair garage

9) Start a gym

10) Start a recording studio

Conclusion

Finding a Venue

Equipment for a Comedy Night

Budgeting for a Comedy Night

How to choose your comedy acts

Planning

Setting out the venue

Marketing & Promotion

Challenges and how to overcome them

The Grub Fest

Bhukkad flea

Itsy Bitsy

Choosing a Theme

Finding a Space

Cost/Benefit Analysis

Printing

Get The Word Out

Sales

Following Up

Experiential marketing, defined

Should you try experiential marketing?

How will you find such spaces?

How can this help you?

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