Start your own hassle-free popup shop!

The Pop-Up store concept rose first when the big brands started seeing a lot of competition from the newly emerging brands.

When huge brands didn’t promote in the countryside, new brands began to see an opportunity and targeted those markets. In order to succeed these problems, big brands started pop-up shops or short term retail shops to attract specifically targeted audience.

Related Post: Why Is The Popup Retail Trend Better?

The Definition: What are Pop Up Shops?

Pop-Up Shops also are known as Temporary Retail or Flash Retail are short term shops that sell merchandise. Pop-Up shops are typically open anywhere and duration can be from 1 day to a couple of months.

Pop-Up shops are used to market pretty much anything. This can be Clothing, Jewellery, Art, Crafts, Tech Gadgets, Food or anything you are selling.

The Concept: Why Pop Up shops in India?

Although there are many notions of short term rentals in India, we have just observed them in play for marketing campaigns or sales. In this age of going digital with everything, a lot of brands have started selling their products on e-commerce stores and online marketplaces. But a common problem that every such Brand is suffering today is getting the right attention from the right audience.

A brand is a purpose behind your company’s name, logo, symbols, products and slogans. Having a unique presence in the target market helps you build brand awareness and create a long-term position in the marketplace.

Related Post: Co retailing helping with spaces for a pop-up shop on rent

So, let’s rest our case and see the benefits of doing so in a densely populated country like India.

1. Affordability:

Because pop-up shops are temporary in nature also smaller in size than traditional retail stores, the price of rent is usually cheaper.

2. Short term commitment:

Rather being locked into a long-term rental negotiation, the brand is only committed for a fixed period of time, which means it can adapt to changes in its business and marketing plans.

3. Brings in Attention:

People are interested in the sudden existence of a store, especially if they look unique — for instance, retail shops or exhibitions.

4. Testing & Experimentation:

Test your Mark on the go! You can test marketing brand-new products and measure the response, from which you can develop the ways of serving your customers.

5. Brand Awareness:

Greatest of all, when you reach out to people personally, you will be supporting yourself and the brand. This will cause a kind of security and assurance in every customer, which will help in branding.

The biggest advantage of pop-up stores is their potential to grow into permanent local businesses by establishing the presence of your Brand. Pop Up Stores come and go along the road, but the point is bringing energy and serving or getting customers.

Utilizing a vacant retail space for your pop-up shop on rent is about more than having a physical storefront; it’s about joining and participating in the local community, if only for a short amount of time. To be successful, it is not enough to merely open the doors. Your pop-up shop should appeal and tailor its message to the tastes of the community where it is located. That means doing your research and taking action before you move into space.

1. Get to know the neighbourhood:

Prior to opening, visit the other stores, restaurants and coffee shops in the area. Consider introducing yourself to the owners, this builds rapport and potential support network. Between browsing the other stores and talking with the owners, you can gain a better sense of what people in the community desire.

2. Be on the lookout for fliers advertising local events:

Especially during the spring and summer, communities have festivals and outdoor fairs that are open to the general public. You can use these events to learn more about the community and you may be able to sell your goods in an environment where there would be a lot of potential customers.

3. Reach out to the local media:

This used to be limited to getting the local paper to write about your pop-up shop. Now there are blogs, community-centric e-newspapers, email listservs, and other online resources that allow you to reach specific segments of the community that might be interested in your pop-up store.

4. Remember to stay true to your brand:

While it’s important to market yourself to the community, you do not want to surrender your identity and personality either. Before opening, identify the key characteristics of your products that make them unique and be sure to accentuate those details in your space. When possible, figure out ways to demonstrate how your products’ traits appeal to the neighbourhood’s tastes.

Now, to find spaces for your popup brands there are many online websites that are of convenience for you. Myrsa is one such short term renting platform where you can find spaces for your popup shops. From smalls shops to huge spaces, you can decide according to your budget and location which will be the ideal space for you. If you want to find advertising spaces for your popup shops, you can even search for them here. Visit the website to learn more and find temporary spaces for your businesses

April 1, 2019 0

Why Is The Popup Retail Trend Better?

Let’s begin with the basics of what we mean by pop up stores.

Pop-Up shops are used to retail pretty much anything. It can be Clothing, Jewellery, Art, Crafts, Tech Gadgets, Food or anything you are selling. The Pop Up Stores are set up on short term rental. The span can be a couple of hours to weeks, but the concept is to have a temporary presence so that one can reach out to customers.

Related post: What Are Pop-up Shops

Reasons why Pop Up Shops are preferable than traditional advertising.

1. Engage Customers with Experience

When you have a Pop-Up shop, you are inviting your customers to feel your product/brand closely. Your customers indeed will get experience and trust in your product. Pop-up stores provide the power of experiential marketing and create a retail environment with a twist. In current years, shoppers have begun to spend less on products and instead have been spending their money on experiences, such as going to the cinema or eating out at a restaurant. While this has remained bad for some retailers, it has left a gap in the market for the likes of pop-up shops.

A pop-up shop intrinsically has the potential of novelty to contribute to the experience that it creates. In extension, pop-ups are usually run by a very small number of staff who all care about the store’s success. This secures a real interest in customer feedback and an increased desire to interact with customers in a genuine way. It also combines the experience of a pop-up store and helps to really engage customers on a personal level.

popup shops on rent

2. They’re Nailing Events

Events are an excellent way to ensure a store is creating an experience. Pop-up stores are excellent at this. This is partially down to their agility and enthusiasm to make the most of their limited time on the high street. By managing events, such as a demonstration or a talk by a well-known local expert, pop-ups draw customers into their store and create a memorable experience. It is certain types of memorable experiences that help to create brand loyalty and excitement. These events help create retail experiences that support customers to become brand loyal and spend their money.

2. Create Urgency

When you say that you are open for only a few days, you are creating an impact on your customers to grab it soon. It is demonstrated that excited shoppers are more open to buying than people who look around.

Its Here now, gone tomorrow is a real thing with pop-ups. You can assure that they won’t mind letting you know about it either. Several of the owners or sales assistants will inform you that they are just trying it out for a couple of weeks. “Fast! Get those jeans now; you may never see them again!”

This is an age-old tactic cherished by many retailers and salespeople. If you have ever bought a car from a large garage, I’m sure they will have told you that you need to put down a deposit today, because there is somebody else interested in exactly the same car that has been sat on the forecourt for two weeks until today. Now of all days, someone else wants the same car!

Particularly with a pop-up, it’s not just a tactic; they really will be gone tomorrow. Still, the most sceptical shopper will appreciate that the pop-up will truly not be there next week. Unlike the bulk of stable shops, discounts do not have to be used to generate urgency.

3. Create Buzz and get recognized

When you begin a Pop Up Store, you get a chance to trend better than the retail stores around you with colours, setup and excitement. This will assist you to spread the word around about your product or brand.

4. Cut Costs

Affordability is a huge factor when it comes to renting space in India. You can either make an affordable rental or get cuts in the deposit. Having both is impossible unless you have a Pop Up Store for your product.

5. Flexible Tool

Pop Up shops are extremely flexible when it comes to setting and moving around. It can be accomplished on a moving truck or a small plot in a street. So, relocating the setup is as easy as a food truck bringing you deliciousness.

Pop-up stores tend to profit from their independence. Unlike several of the retail giants, pop-ups do not have to worry about their brand looking the same across all of their stores. This grants them a degree of freedom with their retail display equipment that the majority of retailers do not enjoy. For the short time that the pop-up is on the main street, it can move its displays around as often as it likes. In addition, staff can ask their customers for feedback that can be actioned in a matter of hours, rather than waiting weeks for the changes to filter through the hierarchy of merchandisers and managers above them.

Quirky styling can do phenomena for the experience a customer has. In an age where clothes are mass produced, many of us love to say that we got our new favourite jumper from a boutique or a quirky little shop that was simply there for a month. There is something interesting about being unique, temporary and exclusive. What’s more, customers love to have found someone new. They will love that a pop-up is trialling something and desires their opinion. They will root for a pop-up as though they were an underdog, and appreciate supporting and watching their discovery grow.

Related post: Your space is your leverage!

To sum it all, The greatest advantage of pop-up stores is their potential to grow into permanent local businesses by establishing the presence of your Brand. Pop Up Stores come and go along the road, but the point is delivering energy and serving customers.

If you want to set up pop-up shops you can find spaces on a temporary basis for rental. Myrsa is one such online platform where you can find short term temporary rental spaces in different locations of your choice.

Find spaces for pop-up shops on rent with Myrsa.

February 5, 2019 0

Start Your Business With Kiosk Rental!

In this competitive world full of great giants already established, up and running – you might as well fail if you are a small retailer trying to rent out prominent places.

Next time you’re in a mall, watch around — those little carts you see everywhere can account for 10 percent of the entire mall’s sales. Across the years, this business model has continued to quietly and steadily rise.

Not surprisingly, e-commerce has got on fire and many retailers choose not to have large display floors any longer. Rather, they elect to occupy much smaller physical locations. Malls are also creatively responding to these changes. Once a place for the distribution and storing of goods, they are now a place for numerous experiences. With lots of franchise options out there and short-term renting commitments, it resembles to be the perfect time for entrepreneurs to start their own kiosk business without the need to invest a ton of money up front.

Related Post: How can Short-term Renting benefit you?

So, to stand out in these circumstances and at the same time have a great presence to kickstart your business, you might wanna consider about renting out a kiosk in places wherever you can meet, educate, market and sell your products. Furthermore, getting that perfect space for retail is hard. To succeed in these situations, one can rent a kiosk inside a mall, posh localities, high rise streets or tech parks.

Let’s start with the basics;

1. Deciding your target audience

Picking the right location comes into play when you can identify the target audience. Deciding or identifying the right audience plays an important role not only in choosing your location but also in your marketing and sales of your product. So, recognise the audience you want to target and whom you want to attract.

2. A budget for your Kiosk

Learning to know your budget is really important before you start any business. Consider how much you can invest, how much you can spare on a daily, weekly or monthly basis and what should be your ROI. Holding a clear picture is really easy when you look into someone who is in the same business. You can find different kiosk rental rates in malls in India.

3. Identifying the opportunities

Examine if there are any others doing the same thing nearby and get to know what they are missing out and how you can entice your audience better. It’s always beneficial to open in an untapped market, but we cannot always expect to be the only fish in the sea.

It’s time for some serious talk now;

4. Choose the right location

Even if you want to do a temporary kiosk business, you should constantly look for that perfect place where you can get the best ROI. Picking the right location will help you market and sell your brand better. Always pick a location where you can reach out to most of your target audience. Take guidance from people in business, look for places wherever you can make the most.

5. Temporary or Permanent Kiosk

Kiosks can be rented out for short term or long term depending on wherever they are located. So, determine what you are looking for! Are you seeking for spontaneous attention to try a new market for your product or do you want to have a long term commitment, where you want to settle down? That’s something you have to choose now!

6. Make no mistake in research

Do your research on reality, creating clutter, competitor analysis, leases if any, industry standards, etc.

7. Returns

It’s always useful to have an idea about what to expect and how much to expect from your business, particularly if it’s a small scale short term rental. Without significant investment on the setting up part, you can always predict what you can have in return.

There are more to pick like hours and days of operation, parking restrictions, conducting events, gift certificates and loyalty programs, appearance, etc. We will leave that to you; you understand your business better than us!

Managing a kiosk business is a great way to kick-start your entrepreneurial career. Make starting your own business reality by renting out a kiosk space in different locations for running the high quality, highly profitable kiosk.

Myrsa is an online platform where you can find kiosk on rent in various locations. Similarly, you can rent out kiosk space in malls. Try Myrsa for your business needs!

January 22, 2019 0

Best Ways To Use Your Empty Parking Space!

Vacant parking lots are not a myth at the present time. Despite the fact that personal car usages are at consistently rising rates a portion of the parking areas still remains to stay vacant. This would be possible for a new building that still needs to fill up their apartments. Or on the other hand, it could be commercial parking lots that are only useful for a certain amount of time and then stay vacant. Or then again even a private parking area that might be vacant amid the day. Haven’t you thought about how you can make a profit off this temporary vacant parking spot?

Here, we are going to talk about what you can do with the empty parking spaces in India if they weren’t mandated as car storage.

The sky is kind of the limit when it comes to making better use of these empty parking spaces, but here are the couple of specific examples of how cities across our country are transforming unused parking into more productive things that offer true benefits to the society, not just temporary car storage.

1.Food truck

Food trucks owners can park their food trucks in the parking spaces of societies or office complexes by renting it for a few hours. Mall parking lots or open parking of offices are good fits for food trucks! Utilize them to rent your space for food truck parking.

If you can’t get a parking lot altogether, you can at least utilize it in a better way by converting an appropriate portion of the space into a food truck area. Whether it’s just a couple spaces reserved for a truck, spaces open to multiple trucks, or even cozy chairs, umbrellas and tables for people to eat their food, this is a win-win situation. If you are the owner of the parking lot, you can rent out these spaces to make a little extra income and you’ll be taking your foot forward to a more active street life, as well as possibly attracting in more customers who may be interested in the food truck options. Food truck operators get a safe place to park and insured footfall from the surrounding businesses.

2.Parks

Fill your space with activity, not just asphalt.

Over the last few years, there have been many examples of cities deciding empty parking space to turn into parks. The transformation from an unutilized parking lot to active park just makes sense. As for the farms, parks essentially just need flat, empty land to begin with. In cities, where green land is particularly treasured and limited, a parking lot is practically guaranteed to produce lot more wealth for people and raise property rates than any parking lot or garage ever could.

On a smaller scale, street parking spaces are often transformed into “mini parks” for a short time or forever to offer outdoor seating and pop-up shop/cafe space. We can see these kinds of things in metropolitan cities these days.

3. Pop-up shops

Customers will be more likely to visit your store if you make their life a little easier. An empty parking space of some mall or a complex can be ideal in certain cities, that can be a good option in these days because of a lot of unused parking spaces available.

Analyse public conveyance routes to see if they run close to your potential store, and check parking meter rates, nearby paid parking lots, and times when street parking is free.

Pop-up shops need temporary parking spaces as they are always on the go! Rental parking spaces are the best for this purpose! Society parking spaces or parking lots of an office complex can be great locations for a pop-up shop!

4. Tasting events

New cafes & restaurants in town can have tasting events in parking spaces of societies or office complexes! Parking spaces assure footfall and are just enough for a stall or two! Rental parking spaces are a good fit for Food Tasting Events!

It’s a pretty smart idea to rent a stall in an empty parking. It gives your brand, a publicity in lesser investment as compared to other ways of advertising. It’s a win-win situation again.

So if you have a parking space that remains empty most of the times, think about all the ways you can make use of them to earn money. Myrsa will make it easier for you! If you wish to rent your parking space, list out your empty spaces on Myrsa on a temporary basis as you wish. And start regular footfalls in your parking space.

October 9, 2018 0

Earn Extra By Giving Empty Retail Space For Rent!

In 2017, the retail business saw some huge changes. Publications were loaded up with doom and gloom headlines about the retail end of the world. And while brick and mortar continues to be a feasible deals channel, the shifting landscape has some industry players, especially business landowners, endeavouring to make sense of how to fill their empty retail spaces.

As traditional retailers screen, that space is left unoccupied — leaving the owners to locate another occupant. Finding another long-term tenant can take months or even years, yet that home loan on your space still should be paid. Rather than basically hunting down another, lasting occupant, you can monetize your unoccupied retail space meanwhile.

Depending upon the size, layout and area, you have choices to make some money off your space while waiting for the right occupant. Giving your retail space for rent can be a great idea. Here, we outline a couple of the best choices so you can settle on the correct choice for your space.

Utilize Your Space for Pop-Up Shops

Rather than picking just for long-haul retail occupants, business space proprietors can likewise investigate the alternative of short-term renters. Indeed, we’re looking at presenting your space for pop up shops.

Short-term opportunities, similar to pop up shops, can keep your space possessed with retail occupants and keep the foot traffic streaming. Yet, before you start with your choice to run with pop up shops in your space, there are assignments you’ll have to deal with to prep your space for short-term tenants.

Just like with private gatherings and occasions, you’ll need to accommodate tenants with the basics like bathrooms, Wi-Fi and climate control. To additionally speak to brands lurking here and there for the correct space for temporary activation, you’ll need to guarantee yours is impartial to effortlessly expect your renter’s visual identity.

Each renter will need a different aesthetic, so if you have a blank slate for brands to work with, you’ll likely pull in more bookings.

Rent Your Space for Private Events

If your space is especially in an urban centre, you can likewise rent your commercial space for private occasions. In many bustling cities, there’s a consistent demand for well-appointed venues for gatherings and occasions, and commercial space owners can take care of that demand.

From fundraisers to art sales to parties to corporate events, property owners can showcase their space for a variety of purposes. If you choose to go this route, ensure your space can suit organisations eager to have an event with things like:

Working restrooms

Wi-Fi

Heating and air conditioner

Light, particularly neutral light

As a space for occasions, you need your setting to be a clear canvas. Along these lines, consider painting your walls a shade of white and keeping any decor theme neutral. It’s additionally useful in the event that you can give catering or bar service suggestions to occupants.

Likewise strategize which kinds of occasions would work best in your space — intimate social events, large parties or something in between.

Myrsa helps you with renting out your spaces on a temporary renting basis to different brands. Just list your space on Myrsa and start earning instantly with the brands of your choice.

September 11, 2018 0

Co retailing helping with spaces for a pop-up shop on rent

What are pop-up shops? Pop up shops are temporary spaces that are used by brands to launch a new product, test a targeted audience, test a new retail area and even experimental marketing.

When you hear the term, “sharing economy,” business model like Uber and Airbnb come to your mind. However, your businesses can also participate in economic sharing.

Commercial space landlords in India have both cut costs in the related way recent college graduates cut costs when they move to the big town and get a low-paying job. They’ve moved in together when expanding to a new location. Retail space sharing is similar to this, it has enabled both businesses, to respectively have an independent business in a new location at a lower cost. You can own a big place in a prime location that usually has upscale pricing and then rent out the remaining space at Myrsa to someone who is in need of it. Another way to think about small business sharing is Co-Retailing or Co-Eatery, whatever you want to call shared retail space.

Related post: What Are Pop-up Shops

How co-retailing helps popup shops?

A business owner can let out a part of his/her current space, or a group of hopeful company owners can seek out and rent out a single space for temporary renting. In some instances, the companies share everything, from a door to the utility bills; while in other cases, the companies are able to secure more liberation with separate entrances and individual utility meters.

This type of spaces is suitable for pop-up shop owners since popup shops aim for temporary spaces on rent. Your commercial spaces can be rented out on a temporary basis on Myrsa which can be used by pop-up shops. Sharing a similar entrance and sometimes even the same customers will be very beneficial for popup shop owners.

Pop up shop owners are everywhere! People trying out a new product, digital startups who need to test out their products, and even seasonal products are sold. So the demand for temporary spaces is more. They are searching for small spaces in various destinations on a temporary basis with low prices.

Give your extra commercial space for pop-up shops as finding them is an easy task. You don’t have to wait for the perfect brand to get in contact with you and lease your property for years. Popup shops are flexible and rent out your spaces for weeks or months as long as you need them. Having different brands everytime will also help you improve your contacts and have a new perspective on your business.

The benefits of co-retailing, beyond the savings, would be a chance to expand a business while minimizing risk. And also the ability to share customers in some cases.

You can start your own co-retailing space for pop-up shops on rent and it’s as easy as booking a hotel or a flight

Related post: Your space is your leverage!

We at Myrsa help you with this process. Myrsa lets business owners post their sublet opportunities and connects them with other popup owners looking to share space. List your spaces at Myrsa and start your co-retailing spaces now. It provides short-term space opportunities for startups and pop-up businesses to rent.

August 31, 2018 0

What are Pop-up shops?

A trend that has been picking up momentum all through the United States in recent times is the opening of pop-up shops. These pop-up stores range from small indie stores originating from at-home operations to big-name retailers. Imagine owning your very own blooming retail space, it doesn’t get much better than that when you’re looking to build out your brand. Pop-up retail is the use of physical space in a temporary way to formulate a long-term, lasting impact on potential customers. These shops enable you to convey your brand’s word to your consumers through the use of a unique and engaging physical surrounding.

Now that you know about its meaning

Let’s look at some of the benefits of pop up shops

Each brand has their own set of goals that they want to achieve, popup shops can fulfill them.

1. Low cost to set up your business

Renting a pop-up shop can be far cheaper than it is to buy a space for your retail store. Not only is it cheap but when you properly plan out the retail event it can generate you a lot of profit

2. Offline Customers can get in contact

Startups nowadays are in serious need to let more and more people get aware of their brand. and the concept of pop-up shops helps them a lot. It can create a buzz about your product if serious marketing is done. And the customers can trust your brand more once they personally touch or feel the product. The thing with online shops is that people are still not aware until and unless they have their own personal experience with the product and so popup shops help to make your brand more aware.

Related post: Mobile Payments accelerating Pop-ups

3. The trend of short-term things

Large brands are now focusing more on how to get new customers and also how old customers will be still engaged with the brand. The limited edition trend has helped them to create a similar buzz as that of a new product arriving. The wait for the products creates so much curiosity that more and more people become aware of it. Popup shops are similar they come to a particular destination for some days and then they are gone the next day to a new place. This creates a craze for the shops and brands become profitable.

4.Educate your shoppers

One of the main reason why popup shops are held is that they help educate the customer about their products. Be it a new tech product or the latest trend people aspire to be aware of it to use them. When something educational appears more people tend to be interested in those products and so your brands will also gain more customers.

Pop businesses are at an ever-rising range and letting out spaces for them would be very beneficial for the space owner.

August 29, 2018 0